Unit III Case Study Business Policy and Strategy Competitive Profile Matrix | McDonald’s | Burger King Holdings | Yum! Brands Inc | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Advertising | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Product Quality | .15 | 2 | .3 | 1 | .15 | 3 | .45 | Price Competitiveness | .10 | 3 | .3 | 2 | .2 | 4 | .4 | Management | .10 | 3 | .3 | 1 | .1 | 2 | .2 | Financial Position | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Customer
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Analyzing Consumer Behaviour To study and analyze the consumer behaviour we conducted an online survey. [URL: http://www.esurveyspro.com/Survey.aspx?id=a9b6dcf2-a700-4357-aae7-02942c717568]. The survey asked a total of 10 questions including one question asking them to rate McDonald’s on various parameters like taste‚ variety‚ speed of service‚ etc. Response was received from 132 customers of McDonald’s. Profile of respondents To know the age group of respondents we asked them
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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Isabel Rodriguez Business 1 Dr. Frank Alderete September 16‚ 2013 Report: Franchise What is a franchise? A franchise is a right granted to an individual or group to market a company’s goods or services within a certain territory or location. Franchises are a great avenue to business ownership for those with the entrepreneurial spirit-and they’re playing a definitive role in driving the economy upward. If you are thinking about buying into a franchise system‚ it is important that you understand
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Application of ‘Taguchi Design’ for ‘Reducing serving time of KFC’ Abstract- This case study is showing the application of Taguchi Design for optimizing the servicing time of KFC and to identify the best parameter setting. After observing the processes and understanding the basics‚ I came out with 3 factors viz. Logistics‚ Oil Change and Time to Serve. Here I have used L9 Taguchi Design for experimentation with the help of Minitab software
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INTRODUCTION Management information system is used for businesses like hotels ‚ restaurant and other establishment for them to make their job easy and to minimize the time they work for their business. Most big chains today have system . Each provides a suite of applications to assist the stores managers in business forecasting inventory management and human resources management. Such system alert managers potential problems and are networked with headquarters to enable the company to
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Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines
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The marketing of McDonald Nowadays‚ many people like to eat McDonald. McDonald is popular in fast food industry and it is successful for its own special business model. I will analyze the market mix and SWOT of McDonald to show that why McDonald is successful. McDonald’s has its own business model and now I will analysis the 4Ps of the McDonald. The 4Ps are the promotion‚ place‚ price and product. The product of McDonald is that in the saturation stage and it experienced the maturity stage to
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entry. Some of the giants in the fast food industry are McDonald’s (MCD)‚ Starbucks (SBUX)‚ and Yum Brands (YUM). While McDonald’s and Starbucks operate under only one brand name‚ Yum Brands consists of multiple fast food restaurant brands such as KFC‚ Taco Bell‚ Pizza Hut‚ and WingStreet. In order to compare how these industry leaders compare to one another‚ performance metrics be used. Due to the nature of the fast food industry‚ the metrics that are most used to measure are Food Cost‚ Labor Cost
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Compared to the matured market like US and the UK the Bulgarians still find the quick service restaurants quite trendy and creative. Moreover there is no sign of the consumption to go down. The main players on the market are McDonald’s (since 1994)‚ KFC (since 1994)‚ SubWay (since 2008). In Bulgaria there is difference between the burger and sandwich fast food and the typical Bulgarian fast food‚ which offers pre-cooked or fast prepared dishes. Typical Bulgarian fast food chains are Happy‚ Ugo‚ Divaka
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