Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
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AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk‚ milk powder‚ butter‚ ghee‚ cheese‚ chocolates‚ Shrikhand‚ ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya"‚ meaning priceless. The first products with the Amul brand name were launched in 1955. Since then‚ they have been in use in millions of homes in all parts
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AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:
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introduction Amul formed in 1946‚ is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by some 2.8 million milk producers in Gujarat‚ India[2]. AMUL is based in Anand‚ Gujarat and has been an example of a co-operative organization’s success in the long term. It is one of the best examples of co-operative achievement in the developing economy. he Amul Pattern has established
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Strategy Executive Memo Citybird Issue Citybird has decided to launch the concept in Lyon that could not be appropriated to the city and the population. The problem of obtaining the insurance for two-wheeled taxis is also a challenge. The market isn’t sure and the expansion of the brand could be difficult in such a big city and good results are necessary. At risk are the failure of the project and the loss of many revenue and opportunity. This would be a real
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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existing dairies in the small town named Anand. Amul has appropriate and unique model that is targeted towards rural development. Amul was the pioneer of the White revolution of India‚ making India the largest producer of milk and milk products in the world. It is a brand with an annual turnover of Rs67.11 billion. Its network links more than 2.8 million village milk producers. It averages a milk collection of around 10.16 million litres per day. Amul has been able to remain successful because: 1
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more than 3.1 million village milk producers with millions of consumers in India. In September 2007‚ AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top 1000 Brands. In 2011‚ AMUL was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report‚ published by Trust Research Advisory. rediff.com; "India’s top 20 brands: AMUL is No. 1" It markets the products‚ produced by the district milk unions in 30 dairy plants. The farmers
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Global Expansion Strategy Executive Summary Asian paint is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth.The report we made for demostration present condition of Asian paint
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