(KCMPUL)‚ Anand‚ in Gujarat in December 1946. And so did GCMMF and brand AMUL establish consequently. AMUL LOGO AND ITS IMPORTANCE Motto The main motto of Amul is to help farmers i.e. Milk producers. Amul system works under objective of highest possible compensation to the milk [reducers and lowest possible price to consumers. Farmer are paid money in cash payment for the milk. Milk gives them money for the daily necessities. Amul is the one who started using their profits for the milk producers
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Introduction Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India.[2] The word Amul(अमूल) is derived from the Sanskrit wordAmulya(अमूल्य)‚ meaning invaluable.[3] The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3.03 million milk producers in Gujarat.[4] Amul spurred India’s White
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semester program. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skill‚communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department‚ finance department‚ human resource department and other organisational processes from the company itself and from the internet. .
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History of the company * * Milk‚ The inspiration behind a revolution | | Over six decades ago the life of a farmer in Kaira was very much like that of farmers anywhere else in India. His income was derived almost entirely from seasonal crops. Many poor farmers faced starvation during off-seasons. Their income from milch buffaloes was undependable. The milk marketing system was controlled by contractors and middlemen. As milk is perishable‚ farmers were compelled to sell their
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The Kaira District Co-operative Milk Producers’ Union Ltd. was registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy‚ the Polson dairy‚ in the small city Anand (near Anand railway station) (in Kaira District of Gujarat).[7] Milk producers had to travel long distances to deliver milk‚ which often went sour in summer‚ to Polson. The prices of buffalo and cow milk were arbitrarily determined. Moreover‚ the government
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AMUL ANAND MILK UNITED LIMITED Introduction The largest food brand in India and world ’s Largest Pouched Milk Brand µAmul¶ is a brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This name has its origin in the Sanskrit word "Amoolya‚" (meaning Priceless) and was actually suggested by an employee of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) The Gujarat Cooperative Milk Marketing Federation Ltd‚ Anand (GCMMF) is the largest food
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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Definition of Operations Strategy: Operations strategy is the total patterns of decisions and actions which set the role‚ objectives and activities of the operation so that they contribute to‚ and support‚ the organization’s business strategy. Operations strategy addresses very broad questions about how these major resources should be configured to achieve the desired corporate objectives. Some of the major long-term issues addressed in operations strategy include: * How big to make
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By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13 6) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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We visited total 95 outlets of Amul. Area wise visits are as follows Grant Road‚ Kamathipura – 16 Lower parel‚ Jacob circle‚ Byculla – 35 Mumbai central – 9 Madanpura‚ Agripada – 19 Mahalaxmi – 16 Also we visited competitor’s outlets to place Flaavyo & Sugarfree ice cream. Apart from these two new launches‚ some of these competitors outlets also ordered few other products from Amul icecream! Market feedback Overall market feedback is mixed. Amul is indeed a number 1 brand of choice
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