Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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Table of contents Introduction 2 Strategy Evaluation 4 SWOT analysis on EasyJet 4 Strengths 5 Weakness 7 Opportunities 8 Threats 8 PEST Analysis on EasyJet. 9 Political 9 Economic 9 Social 10 Technological. 10 eMarketing Strategy 11 Balancing of online and offline promotion
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Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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15 1. Introduction Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European‚ North African‚ and West Asian airports (Theairdb‚ 2005). The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO‚ Cor Vrieswijk as COO and
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Ticket Price Comparison of Ryanair & Easyjet in the European Market Ron D’Alli Embry-Riddle Aeronautical University The European Airline industry’s growth dramatically changed after deregulation phased into the European market. Prior to deregulation‚ bilateral agreements between host countries in Europe existed‚ and typically each country had a national airline (Airline Operations & Management‚ 2014). The industry stagnated and costs were very high for air travel. Deregulation in Europe was
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Comparative Financial Analysis of Ryanair & EasyJet for financial years ending 2010‚ 2011 and 2012. Submitted by Muhammad Sufyan Sadiq CONTENTS Chapter No. Topics Page No. 1 Executive Summary ---------------------------------------------------------------------- -------------- 3 2 Introduction ------------------------------------------------------------------------------- 6 3 PESTEL Analysis ------------------------------------------------------------------------
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Forces model to analyze the competitive environment for easyJet. easyJet being a 100% direct sell service‚ had main focus on the internet marketing. Following Southwest Airlines model‚ easyJet started trend “no frill” services‚ which helped in keeping costs down. easyJet provided first come‚ first service with equal service for all. Therefore the target customers were leisure and casual travelers with no service for business class travelers. easyJet CEO Stelios Haji-loannou‚ a young entrepreneur with
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Coursework Two: Written report evaluating and commenting on the recent developments in monetary‚ fiscal and exchange rate policy in the UK and abroad and how these impact on easyJet With the new coalition Government of the Conservatives and Liberal Democrats gaining power in 2010‚ and almost immediately calling an emergency budget‚ as the Conservatives promised‚ declaring their primary objective is to reduce the deficit there have been many changes in fiscal policy and reversal of
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The success of the service marketing depends upon addressing a number of key issues‚ like what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer. Traditionally these considerations were known as the 4Ps (Product‚ Price‚ Place and Promotion). But as marketing became a more sophisticated discipline‚ a fifth P was added (People). And recently‚ two further Ps were added‚ mainly for service industries (Process and Physical
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Application of 7ps in Tourism Vikas Mehta-341 sector Kalpesh chauhan-363 Ankita vyas-303 – Shilan shah-337 • Tourism Products is different from most other products because what is being sold is consumption of an experience rather than a tangible product‚ the product is primarily service based. This means that customer often walks away from the tourism offering with only a memory or experience. 7 P’s of tourism Product Price Physical Evidence Place People Process PRODUCT • In planning its
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