Bell. (2011). Business Research Methods. In A. B. Bell‚ Business Research Methods. New York: Oxford University Press. Cameron & Prince. (2009). Business Research Methods. In S. C. Prince‚ Business Research Methods. London: CIPD. Caswell‚ M. (2008). Easyjet launches frequent flyer card. Catherine Dawson Chooper‚ Fletcher‚Gilbert‚ Wanhill. (2008). Toursim . In F. W. Chooper‚ Tourism‚ principles and practces (p. 45). Harlow: Pearson Education Limited. Corfman and Lehmann. (1994‚ 06 1). Journal of Advertising
Premium Airline Low-cost carrier Southwest Airlines
Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
Premium Marketing Advertising
TITLE An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed‚ those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques
Premium Marketing
PRICING STRATEGY Easyjet Essay Hanoi‚ January 12‚ 2011 From: Trinh Phuong Thao To: Miss Thuy and Miss Dung Hue‚ Integrated Business lecturers Subject: Easyjet Essay Table of content Introduction………………………………………………………………………………………..2 Role of pricing…………………………………………………………………………………….3 Easyjet fare fluctuation…………………………………………………………………………..5 Easyjet and British Airways pricing strategies……………………………………………………7 Conclusion……………………………………………………………………………………….10 Recommendation………………………………………………………………………………
Premium
Report structure: 1) Number of students who attended • Unfortunately‚ none of my buddies showed up for my meeting. A few of them provided me with excuses as to why they couldn’t show up and the rest just didn’t turn up. 2) Duration of meeting • I waited 30 minutes before leaving and I received some messages from a few of the buddies with excuses as to why they couldn’t make it during this time. 3) Main issues or discussions undertaken – as
Premium Debate
The Expanded Marketing Mix: IKEA Introduction At any successful company‚ marketing seeks to connect with customers‚ serve their needs‚ and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al‚ 2001). The marketing strategy process has four primary segments: product‚ price placement‚ promotion and people (Kotler et al‚ 2001). Companies with
Premium Marketing
Easy group will be discussed in detailed. Part One 1. The overview of easyJet’s assets: 1.1 Physical assets easyJet is based at easyLand‚ a bright orange building adjacent to the main taxiway at Luton Airport. In an industry where corporate HQs are generally considered to be the ultimate status symbol‚ it is the very embodiment of the easyJet low-cost ethos. 1.2 Financial assets easyJet is founded by Stelios Haji-Ioannou and it is now a Public Limited Company. The main strength of its financial
Premium Airline Low-cost carrier Marketing
factory can’t increase the price during this time.Bargaining lets you buy products at a cheaper rate *Internal Rivalry: Internal competation ‚easy jet fight against other airlines Threat of substitutes-this can be anything that can be a substitute to EasyJet or airline industry in general. For instance‚ another airline with even lower prices‚ consumers opting to use other modes of transport (trains for instance). When Heatrow was hit by that huge fog just before Christmas and no planes were flying‚ Eurostar
Premium Marketing Strategic management Marketing plan
BUS6A2 - BUSINESS STRATEGY EasyJet Business Strategy Overview Berkay Dogan Emre Durmaz Hadrien Giry Deloison Valentine Kirgener de Planta 4569 Words. 1 Executive Summary This report will overview the industry EasyJet operates in‚ analyse its structure‚ macro environment‚ strategic group as well as the major strategic issues‚ business
Premium Airline Southwest Airlines Low-cost carrier
Assignment Brief Qualification Unit number - title -level BTEC Level 5 HND Diploma in Business Unit 19: Marketing Planning — Level 5 Student name Assessor name Asma Ahmed Dr Alex Pietrus Susan Simei-Cunningham Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12.00 midday Assignment title easyJet’s Conquers The Market Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task
Premium Marketing Strategic management Marketing plan