Marketing Orientation, Marketing Mix, 7p

Topics: Marketing, Customer relationship management, Sales Pages: 9 (2867 words) Published: May 4, 2013
Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation, a small business orbits it's proper choices across the would like and requirements from the marketplace, such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually, it can actually give rise to the change of The Happy Gardening Company lifestyle. Marketing Orientation

For The Happy Gardening Company, this particular marketing and advertising concept requires three important stages in becoming customer-focused. First, the actual would like and requires with the consumers are usually researched and determined. Next, the investigation outputs are researched through the internet online marketing experts as well as new products are manufactured based on the buyer wants. Ultimately, client satisfaction is actually aimed right immediately soon just once public awareness as well as intro with the strategy is produced. The marketing-orientated customers are characterized by different attributes. The business tends to make good as well as substantial use of marketing research, evolves brand fresh and wide goods, shows item benefit as well as benefits, makes use of merchandise advancement methods, and fashions additional companies or perhaps client rewards such as shipping, instalment, warrantee, and credit rating availability. All these are aimed toward consumer benefit. Marketing orientation has three typical choices which is often used by way of a company that are sales orientation, product orientation, and production orientation. Product Orientation

Since the phrase clearly implies, a profitable business which employs solution alignment largely focuses on solution excellent. A company is convinced when the products offered on the market are usually associated with high class in addition to higher regular, shoppers will purchase in addition to take advantage of that. Production of such excellent goods are usually either a reaction to the requirements with the shoppers or through natural invention. Corporations which employ solution alignment spend on solution invention in order to catch the attention of this market. However, this competition in a very particular market, a firm must always highly think about the latest adjustments in addition to developments within engineering in addition to client choices. Normally, it might shed its ground to be able to some other competing firms. Sales Orientation

Sales-orientated organizations are usually focused certainly not for the client requirements in addition to solution excellent nevertheless the advertising in addition to marketing with the goods on the market place. Usually, this advertising and marketing notion contains advertising this company’s recent in addition to latest goods coupled if The Happy Gardening Company use promotional approaches in order to attain any maximized revenue. Businesses which seem to be to possess a tough moment advertising their particular accessible solution or products and services tend to be more ambitious within forcing sales, rates, in addition to distribution. If The Happy Gardening Company solution stocks and options include rarely migrated in addition to continue being at standstill for the store shelf, for example, the business will employ sales alignment to be able to press this sales of such stocks and options without a lot thought regarding client seems in addition to choices. As such, any sales-orientated small business won't spot a top goal on production yet needs to employ solution alignment through searching for recent goods to accommodate to be able to transforming client choices. Production Orientation

This specific choice differs via solution alignment in a fashion that product-orientated companies...

References: Baker, M., Graham, P., Harker, D., and Harker, M. (1998) Marketing: Managerial Foundations. Australia: Macmillan Publishers Australia PTY LTD
Doyle, P., and Stern, P. (2006) Marketing Management and Strategy. 4th edn. England: Pearson Education Limited
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Homburg, C., Kuester, S., and Krohmer, H. Marketing Management: (2009) A Contemporary Perspective. UK: McGrow Hill Higher Education
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