Debenhams Plc Strategic Business Environment MGT2530 Assignment 2 Module Tutor: Waris Ali Group: Time: 12:00 TO 13:00 (Monday) GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La ’Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | | Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK‚ Republic of Ireland and Denmark. The company as a department
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8 January 2013 DEBENHAMS PLC INTERIM MANAGEMENT STATEMENT Debenhams plc‚ the leading international‚ multi-channel brand‚ today announces its interim management statement covering the 18 weeks to 5 January 2013. Highlights • • • Good sales momentum: 18 weeks LFL sales up 2.9% Highest ever December sales: five weeks to 5 January LFL sales up 5.0% Online sales ahead of expectations: 18 weeks up 39.0% Michael Sharp‚ Chief Executive of Debenhams‚ said: “I am pleased with our performance
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DEBENHAMS INTERNATIONAL EXPANSION STRATEGY History Debenhams is a chain of department stores based in the United Kingdom. Debenhams Retail Plc is part of the Debenhams Group of Companies. The company started as a retail outlet in 1778 with a nice British gentleman‚ William Franks and a fancy boutique: expensive fashionable clothing‚ gloves and bow ties‚ only for high class London society and grew to acquire other stores in town and cities in the UK such as Pauldin’s in Manchester and Brown’s
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external influences intensively which affects factors as reputation and the sales of the company. External influences have a negative impact as well as negative impact. This essay will establish to assess at the external business environment of Debenhams. PEST analysis tool will be used in order to complete the assessment efficiently. PEST Analysis PEST analysis is used for to understand market growth or decline and to discover the position‚ potential and direction of a business. It is also defined
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MARKETING Marketing is the process which identifies‚ anticipates and satisfies customers’ requirements profitably’. ABOUT DEBENHAMS PLC Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland‚ with 15 franchises scheduled to open by the end of the 2008. Debenhams have increased demand of its market‚ by technological developments‚ flexibility and ease of use‚ along with their strong brand reputations and marketing campaigns‚ and their strong national presence
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An analysis on Debenhams We have taken the company Debenhams for our analysis. The methodology adopted for the analysis includes ratio analysis and a comparative study with Lewis‚ a leading apparel company in U.K Company profile: Debenhams Debenhams plc engages in the operation of department stores. The company’s stores provide a range of products‚ including women’s wear‚ men’s wear‚ children’s wear‚ lingerie‚ health and beauty‚ and home ware products‚ as well as gifts and accessories. It offers
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Abstract This report will analyse the corporate activities and position of Next plc‚ focusing on clothing‚ which is the company’s main product area. The report firstly provides an overview of the history and background of the company as well as mentioned the state of the clothing retail market. Following the introduction the report then goes into deep analysis of Next‚ beginning with identifying the company’s key strengths and opportunities for future success‚ before going on to explore certain
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Introduction & Purpose Thank you for contacting MegaBank PLC with your investment analysis request. This report will be analysing the medium/long term investment suitability of Next PLC‚ a publicly traded (LSE: NXT)‚ British fashion and homewares limited company. Background Next plc was originally founded in 1864 by Joseph Hepworth as Joseph Hepworth & Son‚ Gentleman’s Tailors; however‚ the current Next fashion brand evolved in 1981 when the company purchased the chain of Kendalls rainware shops
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Introduction Marketing communications represent the voice of a brand and the means by which companies can establish a dialogue with consumers concerning their product offerings‚ in other ways‚ marketing communications allow marketers to transcend the physical nature of their products or the Technical specifications of their services to imbue products and services with additional meaning and value. In doing so‚ marketing communications can contribute to greater brand purchases and sustained consumer
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SWOT‚ PESTEL‚ Porter ’s Five Forces and Value Chain Analysis of Tesco | | Introduction This report is aimed at critically analysing the macro‚ meso and micro business environment of Tesco‚ one of the largest food and grocery retailers in the world‚ operating around 4‚331 stores. Strategic evaluation tools such as PESTEL‚ Porter’s Five Forces‚ SWOT and Value Chain analysis have been used by researchers in order to achieve this aim. Tesco – Company Overview Tesco is among the largest food retailers
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