Swot Analysis Of Debenhams
Debenhams Plc
Strategic Business Environment MGT2530 Assignment 2
Module Tutor: Waris Ali
Group: Time: 12:00 TO 13:00 (Monday)
GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La 'Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | |
Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK, Republic of Ireland and Denmark. The company as a department store group floated on the market in 2006, three years after being taken private by private equity groups CVC, Merrill Lynch and Texas Pacific.
* Size :
Debenhams is headquartered in London, UK and employs 30,417 people, of whom 9,019 are …show more content…
They function in the following segments: clothing; electricals; home & furniture. In addition, they offer ‘wedding services’ and ‘online flowers orders and delivery’. The company offers a wide range of products across womenswear, menswear, childrenswear, lingerie, accessories, health & beauty, homeware and …show more content…
In 2010 September, Debenhams were cutting prices by up to 25% rather than waiting for the traditional end of season sale. The main reason for those reductions was that Government spending cuts were still shaking consumer confidence. The BRC (British Retail Consortium) warned the growth figures were flattered by a dismal performance in August 2009 - the worst in the second half of that year. Even though, company was pushed to look for a place in other markets. * Competitive Driver – Rise of ‘lead’ companies. In 2002, Debenhams shares fell 10 to 403p as the market was slightly disappointed with the company 's current trading figures where like-for-like sales grew by 5pc for the first six weeks of the second half. According to Luc Vandevelde, M&S chairman and chief executive during February and March M&S outperformed everyone else on the high street. The company took share from Arcadia, Debenhams and Next. This situation pushed Debenhams, which has 97 stores, to open another four in the next financial
Strategic Business Environment MGT2530 Assignment 2
Module Tutor: Waris Ali
Group: Time: 12:00 TO 13:00 (Monday)
GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La 'Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | |
Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK, Republic of Ireland and Denmark. The company as a department store group floated on the market in 2006, three years after being taken private by private equity groups CVC, Merrill Lynch and Texas Pacific.
* Size :
Debenhams is headquartered in London, UK and employs 30,417 people, of whom 9,019 are …show more content…
They function in the following segments: clothing; electricals; home & furniture. In addition, they offer ‘wedding services’ and ‘online flowers orders and delivery’. The company offers a wide range of products across womenswear, menswear, childrenswear, lingerie, accessories, health & beauty, homeware and …show more content…
In 2010 September, Debenhams were cutting prices by up to 25% rather than waiting for the traditional end of season sale. The main reason for those reductions was that Government spending cuts were still shaking consumer confidence. The BRC (British Retail Consortium) warned the growth figures were flattered by a dismal performance in August 2009 - the worst in the second half of that year. Even though, company was pushed to look for a place in other markets. * Competitive Driver – Rise of ‘lead’ companies. In 2002, Debenhams shares fell 10 to 403p as the market was slightly disappointed with the company 's current trading figures where like-for-like sales grew by 5pc for the first six weeks of the second half. According to Luc Vandevelde, M&S chairman and chief executive during February and March M&S outperformed everyone else on the high street. The company took share from Arcadia, Debenhams and Next. This situation pushed Debenhams, which has 97 stores, to open another four in the next financial