"Discount Store" Essays and Research Papers

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Discount Store

among younger customer with mobile devices Marketing Management Case Study 2 Marketing Excellence >>Walmart Walmart, the giant chain of discount stores, is the second largest company in the world, with over $400 billion in revenue and 2.1 million associates (or employees). The phenomenal success story began in 1962 when Sam Walton opened up his first discount store in Rogers, Arkansas. He sold the same products as his competitors but kept prices lower by reducing his profit margin. His customers quickly...

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Kmart research

 K-Mart, is a chain of discount stores headquartered in the United States. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and Target, with stores in the United States, Puerto Rico, the U.S. Virgin Islands Kmart operates in a total of 1307 stores across 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands(2). This store count included 1...

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Wal-Mart Stores’ Discount Operations

Wal-Mart Stores has successfully been operated as a discount store according to their "Everyday Low Price" philosophy since 1970. Exhibit 1 shows analysis of Wal-Mart’s relative costs of 1984. In order to compare in terms of the discount industry, we can use the record of Wal-Mart without Sam’s. The gross margin of Wal-Mart was lower than that of the discount industry. The income of Wal-Mart, however, was larger than that of the discount industry because the selling general and administration expenses...

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Wal-Mart vs. Mom and Pop

Amber Ellis English 111 Leslie Bolser November 6, 2011 Is Wal-Mart smothering small town America? As of 1994, Wal-Mart had 2,504 stores across the U.S. and was expected to open 125 more that year (Ortega 205). Wal-Mart stores do over $67 billion dollars in annual sales (Norman 207). Everywhere there is evidence of new establishments being built. It seems that cities are now reaching out further and small towns growing up overnight. Some call ...

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Classification of Retail Businesses

Retail is the sale of goods, usually in small consumable quantities from a fixed location such a departmental store, a kiosk, or even a boutique. The retail business has grown in bits and bounds to even involve other services such as free delivery. It involves individual purchase or businesses. Over the years, the retail business has been a subject of middlemen. In most cases, they buy goods or products in large quantities from manufacturers or importers, but through wholesalers then selling the...

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Entrepreneur Hall of Fame

2 Others and users 0 4.3 Global and international 0 5. Conclusion 0 6. Recommendations 0 7. References 0 1. Introduction This report examines recognised business entrepreneur Sam Walton the founder and creator of Wal-Mart discount stores. This report identifies Walton’s opportunities and motivations for executing this opportunity furthermore explaining how Walton created value for himself, the consumer, and internationally. The report includes an overview of Walton and includes...

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Swot of Kmart

EXECUTIVE SUMMARY Kmart was the largest retail discount with competitors such as Wal-Mart continually increasing their profit, Kmart's market share has dwindled to 13% and continues to decline. Wal-Mart's early use of IT within the industry was a major factor to Wal-Mart rise about Kmart and the fall of this once mammoth retail chain. Wal-mart was the first within the industry to operate on a large-scale format, operate a computerized inventory system, use bar codes and wireless scanners, allow...

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Walmart Case

First time below 10% since 1985. (WHY??) INDUSTRY (p.2) * 1950s. Supermarkets start selling food at unprecedentedly low margins * Discount stores extended approach to general merchandise: charging 10%–15% lower margins than conventional stores * To compensate, discount stores cut costs to the bone (p.2) * ADEQUATE CONDITIONS FOR DISCOUNT STORES: * Better informed consumers + Supermarkets educated them about self-service * Many categories of general merchandise matured ...

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Kmart Overview

retail discount market. Achieving this goal can only be accomplished through investing a minimum of $20 million into a detailed integrated and innovative marketing communications plan for a city with a population about one million. What follows is the beginning phases of that plan: the background/history and the target audience overview. Keywords: Kmart, history, IMC, integrated marketing, communications, customer service, target audience, retail discount store. Kmart Retail Discount Store IMC Plan...

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ounce metal container with an adjustable lid for application. Slab-DRI retails for $2.00 per container. It costs $1.50 to produce. Slab-DRI is made available through catalogs to industrial buyers and through retail auto chains such as AutoZone and Discount Auto Parts. The first product extension for Soy-DRI was Pet-DRI. Pet-DRI is aimed at the consumer market and it effectively absorbs moisture and odor in pet litter. Physically, Pet-DRI is the same as Slab-DRI except for its color (gray instead of...

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