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    Wal-Mart Case Study

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    identified with reasonable to cheap pricing and bargain pricing. Wal-Mart is a store that most individuals can shop at when they are on a low budget and still buy what they set out to buy. Wal-Mart is able to buy in bulk and gain large bulk discounts that are not available to other organizations‚ enabling them to pass on the discounts and pricing benefits to the customers thus furthering their reputation as a bargain store. A main focus of Wal-Mart’s marketing is in its Every Day Low Price campaign

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    Walmart Core Competency

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    Question 1 Introduction Wal-Mart is which started from a humble store in Ozarks is now one of the largest corporations in the America. The success of Wal-Mart is mainly due to its core competences. Core competences are valuable‚ rare‚ costly to imitate and non-substitutable. Before identifying core competencies of Wal-Mart the resources and capabilities must be identified. Tangible Resources 1) Financial Resources Wal-Mart has the ability to generate internal funds. This is evident in Exhibit

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    Kmart Corporate Strategy

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    Historical Background Kmart started off as a discount retailer successfully pioneering the same concept as that of F. W. Woolworth. As stores began to grow and diversify‚ Kmart stepped in and took the lead role in offering a one-stop shopping center that fulfilled everyone’s needs. As new niches began to emerge offering larger‚ more specialized stores‚ Kmart hit a major hurdle. The successful management strategies it had developed early on were now outdated and in major need of being renovated to

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    Wal-Mart

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    retail stores in numerous formats worldwide. Their commitment is saving people money so they can have better lives. With that being said‚ we will begin by analyzing Wal-Marts environment and the many challenges they face as they embrace the future. The birth of discount retailing began in 1962 the year that Kmart‚ Target‚ and Wal-Mart first opened. But before then‚ Sam Walton actually owned a chain of variety stores during the 1950s and they faced stiff competition from many regional discount stores

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    A Brief History • In 1962 Sam Walton open his first Wal-Mart in Rogers‚ Arkansas. His low price approach to retail soon became a model that all Wal-Mart stores would follow. "Sell brand merchandise at low prices." • By the 1980’s Wal-Mart had over 300 stores and had accumulated over 1 billion dollars in sales. USP OF WalMart Stores • Wide variety‚ Low prices Other features • Efficient supply chain network – Central buying & Promotion – Distribution Warehouse • Cooperative employees

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    Walmart Unethical Behavior

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    monopoly. With all of these allegations‚ Wal-Mart is still one of the leading discount retailers in the country‚ and as a corporate office‚ they still stand tall and state that they follow fair ethical values. Walton was an entrepreneur with a vision that started his own company and made into the leader of discount retailing like it is today. Walton borrowed some money from his father-in-law and opened a variety store after serving as an Army captain in World War II. A chain of drugstores followed

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    WAL-MART’S MARKETING STRATEGY Wal-Mart was founded by Sam Walton‚ the first Wal-Mart store opened in Rogers‚ Arkansas‚ in 1962. Seventeen years later‚ annual sales toped $1 billion. By the end of January 2002‚ Wal-Mart Stores‚ Inc. was the world’s largest retailer with $218 billion in sales. Wal-Mart’s winning strategy in the U.S. was based on selling branded products at low cost‚ which enables the lower class and middle class consumers to shop for products and save. Due to the advances in

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    Miss

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    ounce metal container with an adjustable lid for application. Slab-DRI retails for $2.00 per container. It costs $1.50 to produce. Slab-DRI is made available through catalogs to industrial buyers and through retail auto chains such as AutoZone and Discount Auto Parts. The first product extension for Soy-DRI was Pet-DRI. Pet-DRI is aimed at the consumer market and it effectively absorbs moisture and odor in pet litter. Physically‚ Pet-DRI is the same as Slab-DRI except for its color (gray instead of

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    Wal-Mart Retail Business Analysis Retail markets are increasingly competitive and retailers are continuously looking for ways to make their products different. Wal-Mart is the retail leader in providing discounts to customers. In 1962 a man named Sam Walton opened his first Wal-Mart store in Roger‚ Arkansas. Due to his business practices‚ good strategies and implementation‚ Wal-Mart remains the world’s largest discounted retailer (Maier‚ M. 2005). Wal-Mart’s marketing strategies are based

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    Grade: 41/50 Name: JGibson The correct file name is: JGibson.Unit6.Secondary I corrected your cover page – all I had to do was center the five lines on the cover page and delete some spacing between the lines. Citations are not correct‚ spacing is a problem‚ basic keyboarding problems with a space before a period at the end of a sentence and a space before a comma within a sentence. Instructor Comments: PA201 - Unit 6: Secondary Sources Content: Student located three different secondary

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