"Discount Store" Essays and Research Papers

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Sam Walton: a Biography

he didn't let it take all of his time. He made sure to save time to help out his dad and the family with expenses. He continued to do odd jobs from delivering newspapers at dawn before school to becoming a part-time helper in a five-and-ten cent store after school (Trimble, 1990). Sam graduated from the Hickman High School in 1936 and began attending college in the fall at the University of Missouri. With his family still needing help, Sam continued to deliver his newspapers, increasing his route...

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Maybelline

old * Career women: 35 above The target market of Maybelline New York is audience of 16 to 25. Strategy of the company Product of Maybelline New York can be found in major mass-market retailer including drugstores, discount store, supermarkets and cosmetics specialty stores. Maybelline New York also has created a colorful story of the product the hottest colors at each season today. Maybelline New York aims to make women feel beautiful and ensure unique and can be hidden within wishful power...

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Wal-Mart Case Study

identified with reasonable to cheap pricing and bargain pricing. Wal-Mart is a store that most individuals can shop at when they are on a low budget and still buy what they set out to buy. Wal-Mart is able to buy in bulk and gain large bulk discounts that are not available to other organizations, enabling them to pass on the discounts and pricing benefits to the customers thus furthering their reputation as a bargain store. A main focus of Wal-Mart's marketing is in its Every Day Low Price campaign...

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Walmart Case

suppliers….how can Walmart audit or control these suppliers…standards imposed by Walmart? Current Situation Brief History Walmart has grown over the past 50 years from a local ‘general merchandiser’ with 15 stores in Arkansas to become the largest in the world with over 10,000 stores world-wide. Wal-Mart’s six market segments are: groceries; fashion clothes; pharmacy; health clinics; financial services; and music downloads. Its main North American competitors are Target, Dollar General and Costco...

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Sam Walton and Walmart

Oklahoma, Sam Walton was raised in Missouri where he had his first retailing experience in his father's store while attending school. Growing up during the Great Depression, Sam Walton knew that hard work and thrift were a way of life. He milked the family cow, bottled surplus and drove it customers. Afterwards, he would deliver newspapers on a paper route. He enjoyed working in his father's store so much, after graduating from the University of Missouri in 1940 where he majored in Economics, he began...

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MGT4315 Team4 Case2

consumers. According to the case, Walmart’s product dominance consists of general merchandise with a small percentage in health, beauty and groceries. Walmart’s approach to retail dominance includes establishing a discount club called Sam’s Club that offers bulk products at a discount rate. Discounting products contributes to a competitive advantage Wal-Mart tries to establish. Remaining competitive in an industry with competitors like Target and Kmart proves to be challenging for Walmart. Keeping...

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Sear vs Walmart

and Co. vs. Wal-Mart Stores, Inc. Don Edwards, having just earned an MBA, decided to take a job as an analyst with a prestigious investment bank. He was assigned to a team that followed retail companies. His first task was to prepare a report that contrasted the financial performance of Sears and Wal-Mart. Although WalMart was the acknowledged powerhouse of the U.S. retailing industry, Sears had made some great strides in the 1990s to revive the fortunes of its ailing stores. In fact, Edwards noted...

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Strategic Management and Walmart

Walmart Organizational Management Name Institution Affiliation Organizational Context Wal-Mart Stores Inc. or Walmart is a multinational retail organization that has numerous chains of large discount warehouse and general stores. The company was formed in 1962 by Sam Walton as a family-owned business. It was incorporated in 1969 and traded on the Stock Exchange of New York publicly in 1972. Since then this organization has grown strength to strength winning various accolades. In 1988, it...

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Kmart and Sears Merger

S.S. Kresge as a discount department store offering the most variety of goods at the lowest prices. Un- like Sears, the company chose not to locate in large shopping malls but to establish its discount stores in highly visible corner locations. During the 1960s, ’70s, and ’80s, Kmart prospered. Retail formats in operation Kmart – is a chain of discount stores that are usually free standing or located in a strip malls. Big Kmart – signals a different kind of Kmart. These stores are bigger, brighter...

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Marketing

performance. The giant is a none other-than but a retailer of general and consumable goods. They are an envied company that seem to do everything right. As a company, they position themselves to address the needs of customers by operating retail stores around the world focusing saving people money so people so can have additional financial resources for other things. Combined efforts in Advertising, Direct marketing, internet marketing, sales promotion public relations and personal selling investigated...

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