"Kmart" Essays and Research Papers

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CIS 790 Xianxi Feng Kmart According to figure 1, Michael Porter provided a framework that models an industry as being influenced by five forces which are threat of new entrants, threat of substitute products or services, rivalry among existing competitors, bargaining power of suppliers and bargaining power of buyers. First of all, “new entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete...

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Why Can't Kmart Be Successful While Target and Walmart Thrive? What drives some companies to succeed while others languish? Successful companies develop a system of a few truly unique capabilities that help them create differentiated value for their chosen customers. Retailers provide many case studies in capabilities-driven success, one of the most compelling of which is the big discounter triad of Walmart, Target and Kmart. And in this fourth-quarter retail season, we thought it would be...

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On January 22, 2002, Kmart filed for Chapter 11 bankruptcy protection. It was the largest retailer ever to do so and shocked many people. Kmart had made retail history when its founder, the Kresge “five and dime store” chain, invented the concept of the discount store. The first Kmart was established in Detroit in 1962, the same year Wal-Mart opened its first store in Rogers, Arkansas. By the end of 1963 Kmart had 63 stores converted from Kresge’s.

In the following years, however, Wal-Mart expanded...

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INTRODUCTION: Kmart is the #3 discount retailer in the US, behind Wal-Mart and Target. It sells name-brand and private-label goods (including its Joe Boxer and Jaclyn Smith labels), mostly to low- and mid-income families. It runs more than 1,200 off-mall stores (including 25 Super Centers) in 49 US states, Puerto Rico, Guam, and the US Virgin Islands. About 270 Kmart stores sell home appliances (including Sears' Kenmore brand) and some 895 locations house in-store pharmacies. Poor sales have forced...

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Kmart Overview

KMART Overview, History, and Target Audience Cleo Z Garcia IMC 610, West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals, objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers...

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Kmart/Sear Case Analysis

Throughout the decades, Kresge rapidly expanded eventually opening the first Kmart store in 1962 in Garden City, Michigan. By 1966 there were more 160 Kmart stores in the US and Canada. In 1968 Kmart began airing TV commercials. In the 1970s, Kmart continued to expand opening 270 stores in 1976 alone. In 1977, S.S. Kresge changed its name to Kmart because 95% of its sales were coming from that branch. In the 1980s and early 90s, Kmart diversified by adding other retailers such as Walden Book Company which...

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Industry Analysis Report on Kmart

Industry Analysis Report on Kmart INTRODUCTION Kmart is a huge vintage company that had peeked at one time and now is struggling to survive due to competition and other legal battles. This analysis report will describe and analyze the major forces that shape the structure and competitive intensity of Kmart. This report will look at Kmart's history, competitors, marketing strategies, and some legal battles that have affected the company. The shaping and structuring of Kmart started more than one hundred...

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KMart VS Sears

Kmart and Sears: Still Stuck In The Middle? On January 22, 2002, Kmart Corporation became the largest retailer in U.S. history to seek bankruptcy protection. Kmart management said that they would outline a plan for repaying Kmart’s creditors, reducing its size, and restructuring its business so that it could leave court protection as a viable competitor in discount mass-marketretailing. Emerging from bankruptcy in May 2003, Kmart still lacked a business strategy to succeed in an extremely competitive...

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What Happened at Kmart

Kmart, once the leader in the discount store industry, has found itself surpassed by Wal-Mart and Target in recent years and is now facing the possibility of closing its doors. The differences among the companies' successes can be seen in their business models and strategies. Wal-Mart focused on decreasing expenses and Target established its market placement as a high-quality low-cost discount store. In contrast, Kmart used a promotions-driven business model. Because of this, Kmart focused on...

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Kmart Vs Wal-Mart

Kmart Vs Wal-Mart By: Claudia Ramirez Professor David Mozinski DeVry University BUSN 412 Feb 20,2014 Kmart vs Wal-Mart This analysis of the two business mentioned above will describe the success and failure for the companies. I have included a SWOT analysis of Kmart and Wal-Mart, and it includes a cross-case analysis of the two companies. This two chains were very similar in many ways including, looking very similar, the prices were very low, sold the same kind...

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