"Kmart" Essays and Research Papers

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CIS 790 Xianxi Feng Kmart According to figure 1, Michael Porter provided a framework that models an industry as being influenced by five forces which are threat of new entrants, threat of substitute products or services, rivalry among existing competitors, bargaining power of suppliers and bargaining power of buyers. First of all, “new entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete...

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On January 22, 2002, Kmart filed for Chapter 11 bankruptcy protection. It was the largest retailer ever to do so and shocked many people. Kmart had made retail history when its founder, the Kresge “five and dime store” chain, invented the concept of the discount store. The first Kmart was established in Detroit in 1962, the same year Wal-Mart opened its first store in Rogers, Arkansas. By the end of 1963 Kmart had 63 stores converted from Kresge’s.

In the following years, however, Wal-Mart expanded...

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Why Can't Kmart Be Successful While Target and Walmart Thrive? What drives some companies to succeed while others languish? Successful companies develop a system of a few truly unique capabilities that help them create differentiated value for their chosen customers. Retailers provide many case studies in capabilities-driven success, one of the most compelling of which is the big discounter triad of Walmart, Target and Kmart. And in this fourth-quarter retail season, we thought it would be...

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INTRODUCTION: Kmart is the #3 discount retailer in the US, behind Wal-Mart and Target. It sells name-brand and private-label goods (including its Joe Boxer and Jaclyn Smith labels), mostly to low- and mid-income families. It runs more than 1,200 off-mall stores (including 25 Super Centers) in 49 US states, Puerto Rico, Guam, and the US Virgin Islands. About 270 Kmart stores sell home appliances (including Sears' Kenmore brand) and some 895 locations house in-store pharmacies. Poor sales have forced...

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Kmart Overview

KMART Overview, History, and Target Audience Cleo Z Garcia IMC 610, West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals, objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers...

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Kmart/Sear Case Analysis

Throughout the decades, Kresge rapidly expanded eventually opening the first Kmart store in 1962 in Garden City, Michigan. By 1966 there were more 160 Kmart stores in the US and Canada. In 1968 Kmart began airing TV commercials. In the 1970s, Kmart continued to expand opening 270 stores in 1976 alone. In 1977, S.S. Kresge changed its name to Kmart because 95% of its sales were coming from that branch. In the 1980s and early 90s, Kmart diversified by adding other retailers such as Walden Book Company which...

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Industry Analysis Report on Kmart

Industry Analysis Report on Kmart INTRODUCTION Kmart is a huge vintage company that had peeked at one time and now is struggling to survive due to competition and other legal battles. This analysis report will describe and analyze the major forces that shape the structure and competitive intensity of Kmart. This report will look at Kmart's history, competitors, marketing strategies, and some legal battles that have affected the company. The shaping and structuring of Kmart started more than one hundred...

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What Happened at Kmart

Kmart, once the leader in the discount store industry, has found itself surpassed by Wal-Mart and Target in recent years and is now facing the possibility of closing its doors. The differences among the companies' successes can be seen in their business models and strategies. Wal-Mart focused on decreasing expenses and Target established its market placement as a high-quality low-cost discount store. In contrast, Kmart used a promotions-driven business model. Because of this, Kmart focused on...

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Sears Kmart Merger

Due to slow sales and less traffic at both Sears and Kmart, the two have decided to merge creating one entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer behind Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart, Sears Holdings goal is not to compete with Wal-Mart directly, but find areas that have been overlooked by other retailers, and take advantage of the expanded line of products the new...

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Kmart: Striving for a Comeback

A. EXECUTIVE SUMMARY Purpose Statement: The objective of this case is to discover solutions on how to bring Kmart back on track again and how to solve its bankruptcy. Problem Statement: 1. Inadequate customer service 2. Poor competitive position 3. Too much turnover among top management 4. Inventory problems Alternative Courses of Action: 1. Reconstruction of strategy 2. Improve image and appearance 3. Improve customer service 4. Increase frequency of customer visits ...

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