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    retailing

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    Retailing Table of Contents Introduction 4 Company Information 4 Comparison and Contrast of Tesco and Sainsbury’s Performance 5 Store Format 5 Store Format of Tesco and Sainsbury’s 7 7 Store Design of Tesco and Sainsbury’s 10 10 Advertising/Promotion of Tesco and Sainsbury’s 13 13 Customer Segmentation of Tesco and Sainsbury’s 16 Multi-Channel Platforms of Tesco and Sainsbury’s 18 Multi-Channel Marketing of Tesco and Sainsbury’s 18 18 Problems Faced By Tesco

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    Retailing

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    Higher Diploma in Marketing and Sales Management Year: 1st year (June Examinations) Module: Retailing Assignment May 2012 Group: Matthew Spiteri Gonzi ( ) Chris Pace ( ) Jeremy Tabone ( 314185(M) ) Steve Borg ( ) Lecturer: Marika Fsadni Question: You are a leading marketing consultancy firm in Malta. Your client is interested in opening a chain of 3 retail outlets in Malta‚ engaged in a line of business of your choice. Your client has asked you to conduct a mystery shopping

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    Experiential Retailing

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    Experiential retailing is an interdisciplinary and innovative concept that crosses the fields of merchandising and hospitality management. Merchandising and hospitality industries‚ two of the largest industries worldwide‚ are merging as a single-source business offering total consumption experiences‚ as illustrated by many restaurants and soft-goods retailers who capitalize on each other for incremental profit. Experiential retailing is viewed from five key concepts: experiential consumption‚ symbolic

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    E-Retailing

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    E-Retailing Retail is one of the more visible market sectors on the Web. In retail‚ merchants sell products and services directly to a buyer. E-retail‚ also called e-tail‚ occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market. All e-retailers‚ however‚ operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent

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    Perspectives on Retailing

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    Perspectives on Retailing Overview: In this chapter‚ we acquaint you with the nature and scope of retailing. We present retailing as a major economic force in the United States and as a significant area for career opportunities. Finally‚ we introduce the approach to be used throughout this text as you study and learn about the operation of retail firms. Learning Objectives: After reading this chapter‚ you should be able to: 1. Explain what retailing is. 2. Explain why retailing is undergoing

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    Types of Retailing

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    1) E-tailing (Electronic Retailing) One of the best example of this category is Amazon.com which is the most trusted and well-known site that sells a huge variety of products in the internet. A customer can buy through credit cards and the site will be sending the product that you bought. 2) Catalog and direct Mail Marketing This kind of retailing is done by sending catalogs ang mails to a prospect that you want to get‚ they vary from basic needs to luxurious things. Oneof the companies

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    What Is Retailing?

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    granted the impact retailing has on our lifestyle. IN fact‚ retailing‚ which is responsible for matching the individual demands of the consumer with vast quantities of supplies produced by a huge range of manufacturers‚ had made a significant contribution to the economic prosperity that we enjoy so much. The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector. In 2003‚ Fortune magazine’s poll of 1‚000 CEOs found Wal-Mart was the nation’s

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    Internet Retailing

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    HOW USEFUL IS THEORY IN EXPLAINING THE GROWTH OF INTERNET RETAILING? Internet Retailing is the most groundbreaking and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and incomparable options of collecting customer data and analysing buying patterns. Since it readiness for the market‚ online retailing has seen remarkable growth rates and begins to gain a significant share of total retail sales which results in a fundamental

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    Types of Retailing

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    . 1. a. Define the retailing? b. Discuss the types of retailing. 1. Retailing;

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    online retailing

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    1.0 INTRODUCTION E-RETAILING Online retailing (also known as B2C or business-to-consumer e-commerce) is basically a Web-enabled interface between your company and your target consumer for selling products and services on the Web with the facility of online payment. Online retailing is the most famous and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and unique options of collecting customer data and analysing buying patterns

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