"Continental Lite Airline Case Study" Essays and Research Papers

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Continental Lite Airline Case Study

Case Study: Continental Airlines Q.1. What is the business benefit of the Call Miner system? Provide some additional example beyond those discussed in the case? To provide better service and market analysis successfully in an increasingly complex and information-rich society, company must need to use technology. There are several business benefit of this technology. Technology such as CallMiner has different kind of benefit in different areas such as sales and marketing, customer service etc...

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Continental Airlines Case Study

Ariel Kramer Summary Frank Lorenzo, in 1986, owned one of the largest airline networks in the world. From a small investment in Texas International Airlines, after restructuring it and bringing the company to profitability, Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise, Lorenzo took Continental into bankruptcy. This process caused a walkout by many union workers, so Lorenzo replaced strikers with...

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Southwest Airlines Case Study

BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was...

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Case Study for South West Airline

Case 1: Southwest Airlines 1. What is SWA’s strategy? What does it take to execute the strategy? Southwest’s strategy is to maintain low cost, low fares and frequent flights. SWA execute this strategy through emphasizes point to point routes, which means customers fly directly to their final destination. According to annual report of 1993, 80 percent of its customers fly non-stop to their final destination. Furthermore, SWA also pays off in shorter turnaround times and higher equipment. Therefore...

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Southwest Airlines Case Study

1. According to the authors of the case study, some of the market conditions of the U.S. airline industry in the early 1990s were triggered by the Airline Deregulation Act of 1978. In essence, “deregulation created greater competition and growth opportunities… laws restricting the airline industry loosened in the spirit of greater competition.” (Marketing Management, page 15). The impact of deregulation became evident in several areas: Removing regulatory price controls was followed by lower average...

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Continental Airlines

case case Continental Airlines: One Company’s Flight to Success In the last decade, Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy, realized diminished performance culminating in a $613 million loss in 1994, and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years, employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in...

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Case Study: Southwest Airlines

Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today, most airlines are purely focused on growth, and tend to “nickel and dime” their customers to make up for profit losses. Southwest, on the other hand, has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent...

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American Airlines Case Study

a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany. The objective of American Airlines revenue management effort was to maximize...

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Case Study of Northwest Airlines

Company Study of Northwest Airlines Business Ethics Ms. Dixon Albert Otos and Jesse Bucholz Introduction Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to introduce their services by increasing efficiency. This paper will try to look at different views...

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A Case Study of Virgin Airlines

A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their...

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