how the value proposition that Middleby offers to a casual dining chain‚ like Outback steakhouse‚ might differ from one that is offered to a fast-food customer‚ like Papa John’s International. In order to answer the first question we must understand the following “value equation”. The value proposition of Middleby Corporation will have a significant difference in term of products offered to fast-food companies oppose to ones offered to casual dining chains where Middleby has made a strong name
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possible going up the ladder. They believe and proved that when they promote‚ the manager will take Chipotle as an owned company and the rate of absenteeism is lower than when they hire managers from outside the company. Although consider a fast-casual restaurant‚ due to innovations that the creator‚ Steve Ells put together‚ I will also suggest to be inside the technological segment. The reasons for this is that he put together the traditional “back-of-the-house kitchen”‚ so at the same time he
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Chipotle vs. Panera Bread Company Introduction Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill the space between fast food and casual dining. The typical cost per meal is in the US$8–$15 range. Two emerging fast casual restaurants are Chipotle Mexican Grill and Panera Bread. When Chipotle
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December 14‚ 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience‚ it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint by reducing its reliance on fossil fuels through the
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Panera Bread is a renowned restaurant that has come about from the merging of great companies and people. However‚ the beginning was actually with Au Bon Pain which was started in Boston’s Feneuil Hall as a demonstration bakery. Louis Kane was struck by this store’s growth potential and purchased the business in 1978. Between 1978 and 1981 the company opened 13 stores‚ but subsequently closed 10 of these stores‚ in the Boston area and had major debt. Ronald Shaich‚ a recent graduate from Harvard
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RESTAURANT T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16‚ 2010 1 T.G.I. Friday’s Restaurant 2 Executive Summary T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel comfortable going. Friday’s has presented great marketing strategies over
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Industry Analysis: The industry analysis should be organized as follows: -Note (Make action oriented‚ logically ordered) 1. Industry Environment -Discuss the competitors and their market shares. -Discuss the products or services produced by the firms in the industry 2. Strategies and Critical Success Factors in the Industry -Which firms in the industry are pursuing which business-level strategies? -What must a firm do well to compete effectively in this industry? 3. General
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effective strategies and initiatives will negatively impact the company. Panera sells baked goods‚ sandwiches‚ soups‚ and coffee at their bakery-cafes. The separate bakery counter‚ areas for small gatherings‚ booths for privacy‚ free Wi-Fi‚ and casual atmosphere attract consumers who desire more from the standard fast food chains. Panera’s artisan bread‚ flavorful menu‚ customer service‚ and prices also appeal to consumers. In order to sustain a business‚ several strategies must be considered
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convenience of fast food combined with a higher-quality experience. In slightly different words‚ they wanted good food served quickly in an enjoyable environment. The Emergence of Fast Casual As the result of these changing consumer tastes‚ a new category in the restaurant industry‚ called "fast-casual‚" emerged. This category provided consumers the alternative they wanted by capturing the advantage of
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Case Brief Panera Bread Context Panera Bread is a chain of bakery-café fast casual restaurants in the United States that started out as Au Bon Pain Company in 1981 and was founded by Louis Kane and Ron Saich. The locations were mostly malls‚ shopping centers‚ etc. In 1993 APB purchased St. Louis Bread Co giving them 20 additional locations. During 1994 and 1995 market research concluded a need for quality dining which was fresh and fast. St. Louis locations went through major overhaul with
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