The Competitive Advantages and Disadvantages of The Cheesecake Factory Business 100 October 24‚ 2013 The Cheesecake Factory opened its first casual upscale restaurant in 1978 in Beverly Hills‚ California. The restaurant came by way of the “The Cheesecake Factory” store founded by Evelyn and Oscar Overton. Their son David Overton set out to offer their guests more than just cheesecake. What The Cheesecake Factory set out to accomplish created more competitive advantages for itself. Although
Premium Fast food restaurant Fast casual restaurant Fast food
the restaurant industry called “fast casual”. This category provided consumers the alternative they wanted by capturing the advantage of both the fast-food category (speed) and the casual dining category (good-food) ‚ with no significant disadvantages. The owners of Au Bon Pain and St. Louis Bread Company felt they could pioneer this new category so they repositioned their restaurants and named them Panera Bread. To establish itself as the leader in the fast casual category and to distinguish itself
Premium Panera Bread Fast casual restaurant Food
I. INTRODUCTION A group of students that is taking up Hotel and Restaurant Administration‚Jerome Bawar‚ Maria Jemmhel Bayongan‚ Jolina Gail Guerra‚ Eun Kyoung Kang and Earl Cedric Lopez. Would like to know how an establishment ( Yellow Cab) runs a business. To know their control practices and measures and their food flow. Having a limited knowledge about the happenings inside the establishment ‚it is a right time for them to fully understand the works and responsibilities inside a food service
Premium Taxicab Fast casual restaurant
Competitive Brand Strategy Analysis Panera Bread) Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread‚ sandwiches‚ soups‚ drinks‚ salads and other bakery items. The foodservice industry is enormous in Canada; its sales represented nearly 4% of national gross domestic product in 2014‚ the industry sales are expected to increase by 4.0% to $74.1 billion
Premium Fast food Fast food restaurant Food
Executive Summary The fast-casual restaurant industry was the pioneered by Steven Ellis‚ the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry‚ Chipotle Mexican Grill (CMG)‚ first opened their doors in the spring of 1993 in heart of Denver‚ Colorado. Immediately Chipotle’s was a hit with the younger college crowd‚ and through word of mouth‚ CMG quickly became a staple for many residents near the college where the first restaurant opened. Since then‚ Chipotle has
Premium Chipotle Mexican Grill Fast food Fast food restaurant
Casual Factors in Road and Traffic Related Injuries Driving is an important task and responsibility that teenagers take on when they receive their learners license‚ mainly at the age of 16. Each year‚ a great number of Australians lose their lives or are badly injured in road accidents. Sadly‚ young people are over-represented in road trauma statistics. Despite making up only 15% of drivers‚ young drivers represent around 36% of annual road fatalities. A 17 year old driver with a P1 license is
Premium Crash Road transport Tram accident
sales of $2.2 million per store location and an average of 6 million customers system wide each week. 1. Panera Bread’s strategy is to be a premium specialty bakery and café experience. The concept is a mix between fast food and casual dining‚ also known as fast-casual. Their objective is for customers to view dining at panera as a good value‚ high quality food at a reasonable price. Their strategic approach to keep customers returning is providing distinctive menu items‚ a comfortable café design
Premium Restaurant Panera Bread
’Millennial’ Challenge by: Julie Jargon Aug 25‚ 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald’s is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors‚ in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher‚ healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In
Premium Hamburger Fast casual restaurant Chipotle Mexican Grill
one sat down to eat the meal‚ typically served by a waiter. Following the rise of fast food and take-out restaurants‚ a retronym for the older "standard" restaurant was created‚ sit-down restaurant. Most commonly‚ "sit-down restaurant" refers to a casual dining restaurant with table service‚ rather than a fast food restaurant or a "diner"‚ where one orders food at a counter. Sit-down restaurants are often further categorized‚ in North America‚ as "family-style" or "formal". In British English‚
Premium Types of restaurants Fast casual restaurant
Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993‚ in Denver‚ Colorado. By 1996‚ there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998‚ and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011‚ the company operates 1‚230 restaurants in the U.S.‚ two in Toronto‚ Canada‚ and two in London‚ England. The founder and CEO‚ Steve Ells‚ started with
Premium Fast casual restaurant Fast food Fast food restaurant