2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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Since I watch a lot of TV and browse social media often‚ there are definitely instances where what I have seen cultivated specific perceptions on different subjects. The most prominent view I developed was race and ethnicity with white people. Ever since I was in middle school‚ I watched the TV show Friends. It was an amazingly well-written sitcom that I relished in watching almost every week. However‚ it never occurred to me that the fact that Friends had an all-white cast would have a real impact
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“Advertising In The Media” Our life will remain incomplete without the media. The radio‚ television‚ newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So‚ the media should be very careful before giving any news to the public. They have to cover important happenings‚ in all the fields‚ around the world. The media covers news of public interest such as political happenings‚ sports‚ city news‚ national news‚ international
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Your Social Media Strategy? Case study VILNIUS‚ 2011 TABLE OF CONTENT Įvadas 3 Predictive practitioner approach 4 The “social media champion.” 6 The “social media transformer” 9 Creative Practitioner Approach 11 Concept of Social Media 13 The Source 15 Social media is a phrase being tossed around a lot these days‚ but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site‚ and Mag.nolia is a social media site‚ and
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NM2203 Social Media in Communication Management Lecture 1: Introduction to Social Media! Dr. Tracy Loh 14 Aug 2014 Today’s Lecture ✤ Module overview! ✤ Assignments/grading criteria! ✤ Group project! ✤ Introduction to social media Social Media in Communication Management Communication Management Advertising Public Relations Course Description ✤ Focus is on the dynamics and management of social media in relation to communication management i.e
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planet”. After deciding to read the article‚ and strangely found that I agreed with it. The article begins with facts from highly regarded academics on how narcissism test results have sharply increased over the past 20 years with the rise of social media. Stein suggests that we have turned into brands defined by the number of followers. Because we seem to embellish our own lives just to keep up with the highly interesting posts that we constantly see‚ Stein dubs us as the most narcissistic generation
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Social Media Research report Table of contents Page 1. Introduction 2 2. Definition of social media and global economy 3 3. Social media and establishments of networking sites 3 4. The business impact towards the social media 4 5. The role of the social media in the society 5 6. Conclusion 6 7. Reference list 7 1. Introduction This research report will elaborate on the social media as a concept that
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Impact of social Media on the behaviour of youth Introduction Nowadays the growth of social media is immense. It has become a part of everyone’s life special the youth. The youth is impacted greatly by the social media. Everyone is using the social media to stay connected and even up to date about their friends and even about the information about the world. Due to this vast change it is of high importance to know that how the behaviour of the youth is impacted by the social media. Social media
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STRATEGIC HUMAN MANAGEMENT AND DEVELOPMENT UNIT I HUMAN RESOURCE DEVELOPMENT INTRODUCTION Organizations are increasingly looking at human resources as a unique asset that can provide sustained competitive advantage. The changes in the business environment with increasing globalization‚ changing demographics of the workforce‚ increased focus on profitability through growth; technological changes‚ intellectual capital and the never-endingchanges that organizations are undergoing have
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SOCIAL MEDIA: BOON OR BANE? Roberto M. Macatuggal‚ Ph.D. Web 2.0 has enabled web-based services‚ such as social networking sites‚ wikis‚ communication tools‚ etc.‚ that emphasize collaboration and sharing among users. This platform (Davis‚ 2012)‚ described simply as the read/write web‚ allows users to be both consumers and producers of online content. It is an interactive two-way web; a place where everyday folks with Internet access can create and edit stuff. Davis compares Web 1.0 and Web
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