Social Media in Communication Management
NM2203
Social Media in Communication
Management
Lecture 1: Introduction to Social Media!
Dr. Tracy Loh
14 Aug 2014
Today’s Lecture
✤
Module overview!
✤
Assignments/grading criteria!
✤
Group project!
✤
Introduction to social media
Social Media in Communication Management
Communication
Management
Advertising
Public Relations
Course Description
✤
Focus is on the dynamics and management of social media in relation to communication management i.e. the advertising and public relations industries!
✤
Theoretically driven, looking at the strategies and practices that govern the usage and application of social media in organisations in order to achieve organisation’s goals!
✤
✤
Concept focused, rather than application/platform focused!
Module is complementary yet independent from NM3215
Advertising Strategies and NM2219 Principles of Comm Mgt
Course Goals
✤
At the end of this module, you will be able to:!
✤
Understand how social media works and how it fits into the overall media landscape!
✤
Devise and manage social media strategies and campaigns!
✤
Evaluate the effectiveness of social media campaigns!
✤
Understand the theoretical underpinnings of social media behaviour!
✤
Understand the implications that the use of social media has for the industry as well as for society in general!
✤
Examine from critical and practical angles the social, economic and business impacts of social media
The Team
✤
Lecturer: Dr Tracy Loh (loh.tracy@nus.edu.sg)!
✤
Teaching Assistant: Mr Derrick Ng (derrick@nus.edu.sg)
Lecture Etiquette
✤
Respect and consideration!
✤
Arrive on time!
✤
NO TALKING DURING LECTURE !
✤
Turn off mobile phones!
✤
Refrain from social media distractions during class i.e. no text messaging or OM-ing or Facebooking or Tweeting or posting on
Hardwareforum or Stomp-ing or…!
Expectations
✤
Come prepared
Social Media in Communication
Management
Lecture 1: Introduction to Social Media!
Dr. Tracy Loh
14 Aug 2014
Today’s Lecture
✤
Module overview!
✤
Assignments/grading criteria!
✤
Group project!
✤
Introduction to social media
Social Media in Communication Management
Communication
Management
Advertising
Public Relations
Course Description
✤
Focus is on the dynamics and management of social media in relation to communication management i.e. the advertising and public relations industries!
✤
Theoretically driven, looking at the strategies and practices that govern the usage and application of social media in organisations in order to achieve organisation’s goals!
✤
✤
Concept focused, rather than application/platform focused!
Module is complementary yet independent from NM3215
Advertising Strategies and NM2219 Principles of Comm Mgt
Course Goals
✤
At the end of this module, you will be able to:!
✤
Understand how social media works and how it fits into the overall media landscape!
✤
Devise and manage social media strategies and campaigns!
✤
Evaluate the effectiveness of social media campaigns!
✤
Understand the theoretical underpinnings of social media behaviour!
✤
Understand the implications that the use of social media has for the industry as well as for society in general!
✤
Examine from critical and practical angles the social, economic and business impacts of social media
The Team
✤
Lecturer: Dr Tracy Loh (loh.tracy@nus.edu.sg)!
✤
Teaching Assistant: Mr Derrick Ng (derrick@nus.edu.sg)
Lecture Etiquette
✤
Respect and consideration!
✤
Arrive on time!
✤
NO TALKING DURING LECTURE !
✤
Turn off mobile phones!
✤
Refrain from social media distractions during class i.e. no text messaging or OM-ing or Facebooking or Tweeting or posting on
Hardwareforum or Stomp-ing or…!
Expectations
✤
Come prepared