Social Media in Communication Management

Topics: Social media, Web 2.0, Social media marketing Pages: 23 (1622 words) Published: October 2, 2014
Social Media in Communication

Lecture 1: Introduction to Social Media!
Dr. Tracy Loh
14 Aug 2014

Today’s Lecture

Module overview!

Assignments/grading criteria!

Group project!

Introduction to social media

Social Media in Communication Management


Public Relations

Course Description

Focus is on the dynamics and management of social media in relation to communication management i.e. the advertising and public
relations industries!

Theoretically driven, looking at the strategies and practices that govern the usage and application of social media in organisations in order to achieve organisation’s goals!

Concept focused, rather than application/platform focused!

Module is complementary yet independent from NM3215
Advertising Strategies and NM2219 Principles of Comm Mgt

Course Goals

At the end of this module, you will be able to:!

Understand how social media works and how it fits into the overall media landscape!

Devise and manage social media strategies and campaigns!

Evaluate the effectiveness of social media campaigns!

Understand the theoretical underpinnings of social media behaviour!

Understand the implications that the use of social media has for the industry as well as for society in general!

Examine from critical and practical angles the social, economic and business impacts of social media

The Team

Lecturer: Dr Tracy Loh (!

Teaching Assistant: Mr Derrick Ng (

Lecture Etiquette

Respect and consideration!

Arrive on time!


Turn off mobile phones!

Refrain from social media distractions during class i.e. no text messaging or OM-ing or Facebooking or Tweeting or posting on Hardwareforum or Stomp-ing or…!


Come prepared to participate !

Read, read, read!!

Everything in the assigned readings will be tested!

Lectures will only highlight key points!

Do not read only at the end of the semester!

Ask to clarify doubts!

Email any of the teaching team!

Make appointment for consultation!

Ask on the forum!

Lecture notes are skeletonised outlines and you are expected to fill them in during lectures!

Attendance is expected at BOTH lectures and tutorials

Academic Integrity

Academic Integrity is a critical value of the University Community and integrity violations destroy the fabric of a learning community and the spirit of inquiry that is vital to the effectiveness of the University. Please find more information on Academic Integrity of FASS at docs/undergrad/plagiarism_warning.htm.!

Students must be aware that using others’ work without proper attribution (e.g. citing the work properly) constitutes plagiarism. Even when a student paraphrases another person’s work, proper citations are necessary to avoid plagiarism.!

The FASS offers a small e-course in plagiarism. See http:// caught plagiarising will receive a zero in their assignments and will be referred to the Dean’s office. Second offenders can face a fine and other disciplinary actions.So make sure you acknowledge any sources or material you use in your assignments! 




Individual Assignment

29 Sept, 5pm


Group Project (Report +

14 Nov, 5pm


Peer Review

17 Nov, 5pm


Class Participation

Tutorial attendance/
Lecture participation!
IVLE Forum participation


Final Exam

2 Dec 2014 (Evening)




Attendance is mandatory - official documentation must be shown no later than a week from date of absence!

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