“Advertising In The Media”
Our life will remain incomplete without the media. The radio, television, newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. They have to cover important happenings, in all the fields, around the world. The media covers news of public interest such as political happenings, sports, city news, national news, international news, business, education, entertainment, literature and medical news. The news should satisfy all men, women and children of various age-group and status. First of all, the media helps to bring out the hidden talents of the people. The children learn many good things through media. By reading newspaper, the children learn many things, their reading habit increases and their vocabulary enhances by learning new words. Their knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. The public get knowledge and awake to raise questions, on seeing the news in newspaper and TV. On the other hand, over exposure to media may cause health problems also. The advertisements shown in TV and newspaper have got both positive and negative impact. The children learn violence by seeing movies and TV programs. They imitate super heroes they see in the screen which may cause danger to their life. The children get immense pleasure in playing video games and they spend hours together before computer, surfing through internet. The fashion shows, dance and music programs attract youngsters very much. They like to spend money for make up, clothing and jewels on the influence of models and actors. The media has brought the people all over the world very closer. We have to take the positive aspects and use it for good purpose. The media and public should help to drive away the negative effects of the media.
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