Top Ten Advertising Agency in India
Top Te‘Advertising’ is a medium meant to propagate ideas to people using any means of communication. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market, cosmetics etc.
Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand, advertising can be perceived as a means to sell a product or a service which can improve by competition.
Today, advertising is booming. With the growing markets and competition, it has become an essential tool to reach the target market as well as the target audience.
Advertisers in India have reached 75 percent of the population, using television as a media device, and the rest of the population is reached via radio. India, however, favors newspapers, magazines, television, radio, billboards and business publications to convey messages about various products. It is the advertising agencies’ advertisements which portray ideas to the audience – agencies that compete to be ranked as the best. The world’s leading advertising agencies – Ogilvy and Mather, J. Walter Thompson, BBDO, Lintas, McCann-Ericsson and Leo Burnett have successfully made a mark in the Indian market. The advertising agencies are ranked in order of their creativity as well as the expertise to deliver the content and message to the clientèle. There are many parameters on which they are graded, and these are just a few.
The top ten advertising agencies of India (2006-2007)
• Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey:
The most local of the internationals, The most international of the locals are words written to describe the identity of Ogilvy. Basically, what this means is that the advertising agency follows the local market, understands the customer's needs and then networks worldwide with MNC and other relevant clients.
In all its
Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand, advertising can be perceived as a means to sell a product or a service which can improve by competition.
Today, advertising is booming. With the growing markets and competition, it has become an essential tool to reach the target market as well as the target audience.
Advertisers in India have reached 75 percent of the population, using television as a media device, and the rest of the population is reached via radio. India, however, favors newspapers, magazines, television, radio, billboards and business publications to convey messages about various products. It is the advertising agencies’ advertisements which portray ideas to the audience – agencies that compete to be ranked as the best. The world’s leading advertising agencies – Ogilvy and Mather, J. Walter Thompson, BBDO, Lintas, McCann-Ericsson and Leo Burnett have successfully made a mark in the Indian market. The advertising agencies are ranked in order of their creativity as well as the expertise to deliver the content and message to the clientèle. There are many parameters on which they are graded, and these are just a few.
The top ten advertising agencies of India (2006-2007)
• Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey:
The most local of the internationals, The most international of the locals are words written to describe the identity of Ogilvy. Basically, what this means is that the advertising agency follows the local market, understands the customer's needs and then networks worldwide with MNC and other relevant clients.
In all its
References: [edit]Joyville (2012–present) The 2012 campaign focuses on an 'organisation made to bring joy to people '