Slim Female Images in Advertising

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GDD2323 DESIGN STUDIES 4: DESIGN REPORT PREPARATION
COURSE: bA (HONS) GRAPHIC COMMUNICATION DESIGN

Student Name: Diana Moldagulova

ID no: 0303699

Academic Honesty Policy Statement:

I hereby attest that the contents of these attachments are my own work. Referenced work, articles, arts, programs, papers or part thereof are acknowledged at the end of this paper. This includes data excerpted from the Internet, other private networks, other people’s disk or computer systems.

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LECTURER’S COMMENTS / GRADE

DATE
RECEIVED: 04 JUNE 2014

TIME : 1100

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Contents
LECTURER’S COMMENTS / GRADE 2

Introduction
This project requires me to conduct research on female slim images in advertising, focus on a problem of negative impactions of advertising images of slim female models and beauty stereotypes1 and answer a research question “how slim images in advertising effect on women’s behavior?”. In the research topic I am writing about issues that inspired to highlight this theme. In a problem statement I am talking about current situation and negative impact of slim images in advertising. In research purpose I am explaining connection between media and stereotypes. My objective is to show problem, explain why it is a problem and a reasons to try to avoid it. Literature review is information that I got from different resources and synthesized in my research. For my case study I am using Dove Campaign for Real beauty as a gorgeous example of when efficiency comes together with social issues. In data collection is a plan to get expanded information about topic.
Body
Research Topic: Influence of skinny female images in advertising

Nowadays is very hard to ignore increasing numbers of advertising hitting all types of media, talking with us different languages, in different ways. Advertising penetrating all spheres of society and now actively

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