Reading Response #8
Branding a way of life: Advertising Effect
Advertising is the product of the commodity economy, since people start exchange commodity advertising has emerged in the world. The first advertising in the world is in ancient Greece at the early stage of the slave society and it is through voice, people call that oral advertising, this is most original and simple advertising in the human history. The advertising comes out very early proved advertising is useful for consumers and corporation. A great advertising is good for corporation business, if corporation business get better then they will contribute to consumers. Advertising will offer consumers more choices so shopping is not only quenching thirst but also Improve life quality. A good advertising is role models for a part of young people, because the young people are easy to influence by circumstances so the advertising can teach young people how to do the right thing. However, advertising can misguide consumers if corporation post any false advertising. Although false advertising can misadvise consumers, advertising still brought many benefit to the consumers.
First of all, a good advertising brought great growth in the market to the company. Because the company performance get improve, the company will contribute to customers. In the article Urban Warfare by Kate MacArthur and Hillary Chura they state: "Mr.Jackson would not give specifics but says that by the end of the first summer, sales grew at twice the national average."(339) This quote can proved that advertising effect on the quantity of sales. As it said before, if company performance get improve then they will provide excellent product and customer service to consumers.
Moreover, advertising can offer more choices to the consumers. For example, in the old days people buy product because they need it. Because the standards of people's living has improved so more attention is paying to the quality of production. In the article Urban Warfare by Kate
Advertising is the product of the commodity economy, since people start exchange commodity advertising has emerged in the world. The first advertising in the world is in ancient Greece at the early stage of the slave society and it is through voice, people call that oral advertising, this is most original and simple advertising in the human history. The advertising comes out very early proved advertising is useful for consumers and corporation. A great advertising is good for corporation business, if corporation business get better then they will contribute to consumers. Advertising will offer consumers more choices so shopping is not only quenching thirst but also Improve life quality. A good advertising is role models for a part of young people, because the young people are easy to influence by circumstances so the advertising can teach young people how to do the right thing. However, advertising can misguide consumers if corporation post any false advertising. Although false advertising can misadvise consumers, advertising still brought many benefit to the consumers.
First of all, a good advertising brought great growth in the market to the company. Because the company performance get improve, the company will contribute to customers. In the article Urban Warfare by Kate MacArthur and Hillary Chura they state: "Mr.Jackson would not give specifics but says that by the end of the first summer, sales grew at twice the national average."(339) This quote can proved that advertising effect on the quantity of sales. As it said before, if company performance get improve then they will provide excellent product and customer service to consumers.
Moreover, advertising can offer more choices to the consumers. For example, in the old days people buy product because they need it. Because the standards of people's living has improved so more attention is paying to the quality of production. In the article Urban Warfare by Kate