Making an Advertising Campaign
A Project Report on Making an Ad Campaign and Beyond...
Submitted To: Prof. Neela Rao
Submitted By: The 6th Element
- Shamli R Bhojwani (20737) - Monica S Jedhe (20746) - Rashika N Chanchlani (20739) - Sameeksha S Makhijani (20748) - Pooja M Wadhwani (20763)
Remarks: Dated: 16/09/09
TOPICS
1) Introduction - 5 M’s of Advertisement - Hierarchy of Effects Model
2) Setting of Objectives
3) Establishing the Budget - Factors affecting the Budget - Methods of making an Ad Budget
4) Message Generation
5) Selection of Media
6) Running an Ad Campaign
7) Evaluation of Advertisement Effectiveness
8) Conclusion
Gone are the days when people came with loudspeakers and advised us to spend on products they manufactured; lets not say that we as customers are happy with merely the launch, we have been fallen into habit of being treated as ‘king’, we like being pampered, convinced and treated as per our likings. Because of which the newspapers are printed, because of whom these hundred odd chanels are running, because of whom we know what is available? Where? ; Yes we are still talking about advertisements.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people. Even in today’s challenging media environment, good ads can pay off. Ads touting the efficacy of OLAY Definite anti-aging products and Head & Shoulders intensive Treatment Shampoo helped both P&G brands enjoy double-digit sales gains in recent years.
In developing an advertising campaign, marketing managers must always start by identifying the target market and buyer motives. Then they can make
Submitted To: Prof. Neela Rao
Submitted By: The 6th Element
- Shamli R Bhojwani (20737) - Monica S Jedhe (20746) - Rashika N Chanchlani (20739) - Sameeksha S Makhijani (20748) - Pooja M Wadhwani (20763)
Remarks: Dated: 16/09/09
TOPICS
1) Introduction - 5 M’s of Advertisement - Hierarchy of Effects Model
2) Setting of Objectives
3) Establishing the Budget - Factors affecting the Budget - Methods of making an Ad Budget
4) Message Generation
5) Selection of Media
6) Running an Ad Campaign
7) Evaluation of Advertisement Effectiveness
8) Conclusion
Gone are the days when people came with loudspeakers and advised us to spend on products they manufactured; lets not say that we as customers are happy with merely the launch, we have been fallen into habit of being treated as ‘king’, we like being pampered, convinced and treated as per our likings. Because of which the newspapers are printed, because of whom these hundred odd chanels are running, because of whom we know what is available? Where? ; Yes we are still talking about advertisements.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people. Even in today’s challenging media environment, good ads can pay off. Ads touting the efficacy of OLAY Definite anti-aging products and Head & Shoulders intensive Treatment Shampoo helped both P&G brands enjoy double-digit sales gains in recent years.
In developing an advertising campaign, marketing managers must always start by identifying the target market and buyer motives. Then they can make