Coke- American Idol Product Placement

Topics: American Idol, Coca-Cola, Simon Fuller Pages: 3 (1006 words) Published: February 28, 2007
Product Placement- American Idol & Coca-Cola

Product placement is a promotional technique used by marketers in which a commercial product is used in fictional or non-fictional media, and the company of the product is an end result of an economic trade. Product placement takes place with the addition of a brand's logo, or a positive mention or appearance of a product. American Idol placed three different products throughout the show. Coca-cola, Ford Motors, and T-Mobile. American Idol, officially known as American Idol: The Search for a Superstar, is an American television series. It is part of the Idol series, originated as the UK show Pop Idol, a singing talent contest to establish the finest "undiscovered" youthful singer in the country. In recent years it has become one of the most highly publicized music competitions in the world. This type of show is viewed and highly enjoyed by every age demographic. American Idol is broadcasted on the Fox Network in the United States which is a component of News Corporation and on CTV in Canada. It is created by Simon Fuller and developed by Simon Jones of Thames Television. The directors are Bruce Gowers, Nigel Lythgoe, Simon Fuller, and Ken Warwick American Idol is created by Fremantle North America which is owned by German Bertelsmann. American Idol is managed by 19 Entertainment which is owned by the international joint venture CKX, Inc. Telephone and text message voting are managaged by Telescope, the leader in mobile and interactive television solutions with the largest phone voting system in the world. Though American Idol is one of Telescope's many clients, Telescope is not affiliated with Fremantle, Sony BMG, 19, or Fox. American Idol won a 2005 Nickelodeon Kids' Choice Award for favorite television show. In the same year the show won the #1 spot on Nielsen Ratings for two years in a row, favored over the NBA Playoffs, NHL Stanley Cup Playoffs, Grammy Awards, Daytime Emmy Awards, Academy Awards, and...

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Goetzl, D. (July 18, 2006) Coke Leads Advertisers In 1Q Product Placement. Retrieved on October 25, 2006 from the World Wide Web: [KM 4]
MediaBuyerPlanner. (July 19, 2006). Idol Launhces Coke to Front of Product Placement Pack. Retrieved October 23, 2006 from the World Wide Web [km3]
Wikipedia, the free internet encyclopedia. Coca-cola. Retreived October 23, 3006 from the World Wide Web:[km 1]
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