Coca Cola

Topics: Coca-Cola, Soft drink, Cola Pages: 47 (9853 words) Published: September 1, 2013

OF

The world’s most recognized trademark
it is recognized by 94% of the world’s population

FOR

HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ,
PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR.

SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF
APOLLO INSTITUTE OF TECHNOLOGY
KANPUR

UNDER GUIDANCE OF:
Mr. ADESH TRIPATHI
(AREA MARKETING MANAGER)

SUBMITTED BY:
Divya Tiwari
MBA 3rd SEMESTER
2009-2010

DECELARATION

I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course.

PLACE: KANPUR
DATE: Aug. 16th, 2010

Divya Tiwari

INDEX
TITLE PAGE
AKNOWLEDGEMENT
MEANING OF PROJECT
INTRODUCTION

CHAPTER 1: PROFILES
* HISTORY OF THE COMPANY
* EARLY GROWTH
* WARTIME DEVELOPMENT RECENT DEVELOPMENTS
*
* POSTWAR GROWTH
CHAPTER 2: INDUSTRIAL PROFILE
* SOFT DRINK INDUSTRY IN INDIA
* COCA-COLA IN INDIA
* VISION OF COCA-COLA IN INDIA
* MISSION OF THE COCA-COLA IN INDIA
CHAPTER 3: PRODUCT PROFILE
* SOFT DRINK INDUSTRY IN INDIA
* COCA-COLA IN INDIA
* VISION OF COCA-COLA IN INDIA
* MISSION OF THE COCA-COLA IN INDIA
CHAPTER 4: THE COMPETITIVEAREA
* THE COMPETITIVE AREA AMONG COKE AND PEPSI
* ADVERTISING

CHAPTER 5: MARKETING DEPATMENT
* MARKETING DEPARTMENT
* SALES PROMOTION TECHNIQUES OF COMPANY
* CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS
* S.G.A PROVIDING COMPANIES
CHAPTER 6 INTRODUCTION

* OBJECTIVE OF THE STUDY
* R.E.D. CONCEPT
* PRE SALE CONCEPT
* ADVERTISEMENTS TARGETED BY COKE
* PROMOTION BY THE COMPANY

CHAPTER- 7 MARKET IMPACT TEAM

* MIT
* METHODOLOGY AND DETAILS
* AFTER MIT ROAD AHEAD

CHAPTER- 8 OBJECTIVES

* OBJECTIVES
* IMPORTANTS OF OPENING NEW OUTLETS
* IDENTIFICATION OF NEW OUTLET
* PROCESS OF OPENING A NEW OUTLET
* DEAL WITH OBJECTIONS &QUERY
* HORZENTAL EXPENTION FLOW CHART

CHAPTER 9: MATHODOLOGY
* RESEARCH METHODOLOGY
* DATA ANALYSIS

CHAPTER 10: HYPOTHESIS
* SWOT ANALYSIS

CHAPTER 11: CONCLUSION
* CONCLUSION
* FINDINGS
* SUGGESTION

CHAPTER 12: QUESTIONAIRE
* QUESTIONAIRE
* DECELARATION
* REFRENCES

ACKNOWLEDGEMENT

Coke, Panki Industrial Area, Kanpur for giving opportunity to associate myself to the world’s largest soft drink company and to carry out my project titled “Comparative Survey of Coke vs. Papsi”.

I am sincerely thankful to Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) under whose guidance I have successfully completed this project and the time spend with constant encouragement, warm response and for filling every gap with valuable ideas that has made this project successful. I would also give special thanks to all the outlet holders to whom, I visited for the support, information, co-operation, advice to complete my project details would also given my sincere thanks to all the staff and the members of Hindustan Coca-Cola Beverages Private Limited.
MEANING OF PROJECT

The word “Project” has great specification in the field of management before starting any work we must have an idea about its basic. The meaning of the “PROJECT” is as follows: -

“P” – The word ‘p’ signify the phenomenon of planning, which deals symbolization and proper arrangement of sen sex and suggestion on respectively in accordance with need.

“R” –...
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