Advertisements during TV Shows: American Idol Case Study

Good Essays
Topics:
TV show: American Idol

Number of ads from 9-10: 52

Since primetime television is statistically the time when the most people are watching television, this is when the most ads are shown. Many TV shows in prime time have what feels like more ads than actual show time. Over the course of on hour from 9-10 when American Idol was on Fox network played 52 ads. These ads covered a wide range of products, services and entertainment. Some of the products include hygiene products like tag body spray aimed at the younger men watching the show. Burger King also ran multiple ads using their character they call the "King" targeting Americans propensity to eat fast food in our fast paced world. Car dealerships and manufacturers also use this highly viewed time to advertise all they can. Ford, Chrysler, Dodge, Honda, Cadillac, Hyundai and Chevy all ran ads during this time. Some dealerships ran multiple ads. Another multiple ad category would be the personal hygiene category, with ads from Tampax, Pantine, Almay, Veet Shaving Crème, Secret, and Schick. FOX even did their own share of advertising showing ads for and entire block of shows on certain nights like for FOX Thursday. With all the different ads that are shown in this time period it is hard to pinpoint a targeted group. There may not be one single group that is possible to be targeted. The viewer ship during primetime is so diverse, especially during a show like American Idol that advertisers cannot target just one group, they must scatter their ads over many groups. As a result of the myriad of different groups targeted and many different ads shown there was not one theme or technique of ad that could be said to be dominant. The car dealership ads tend to be more one sided appeals since they are trying to boost their cars up and catch the audience with whatever promotion they are currently offering. Burger King and Tag, which together ran 5 ads over the hour, used the humor technique to deliver

You May Also Find These Documents Helpful

  • Good Essays

    American Idol Case Study

    • 629 Words
    • 3 Pages

    Case Analysis Week 1 American Idol Case Mostafa Morshedi MKT 645 Qualitative Research in Customer Behavior California Intercontinental University Date: 11/18/2012 American Idol Case To perform a prefect marketing research, it is needed to identify and define the marketing research problem accurately and then develop a proper approach. The American Idol case is a challenging management decision and marketing research problem case, focusing on reasons why to conduct a study on the viewers…

    • 629 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Tv Show Case Study

    • 766 Words
    • 4 Pages

    identity is shaped and how the identity relates to social behavior? The movie illustrates this by how all of the characters in the tv show are in black and white as its progresses the characters from the real world begin to introduce them to things that they never heard of and upon doing so they then are in color which shows that they are no longer just some tv show character but are now instead actual people. This relates to social behaviour because those that have color have changed in terms of…

    • 766 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    American Idol Case

    • 619 Words
    • 3 Pages

    Case 2.1 American Idol: A Big Hit for Marketing Research? 1. What steps of the six-step marketing research process are evident in this case? According to Case 2.1. The steps are: a) Problem Definition.- The definition of the problem presented when Marcello & Litzenberger analyze that professionals resistance to pursing marketing research. b) Only Mentioned Development of an Approach to the Problem.- This step occurs when they identify the information that they needed to make…

    • 619 Words
    • 3 Pages
    Good Essays
  • Good Essays

    television show gets about 7 million cell phone text messages each episode. At Rs 4 per SMS, that adds up to Rs 28 million per episode. Over a year (52 weeks), that is an astounding Rs 1,460 million. On a 50:50 split between the channel and the mobile operator, that works out to Rs 730 million to the channel. All that money from just one reality show. To get the SMSs in, they will motivate, inspire, incite, instigate and also lure you. All you people who vote/SMS for reality shows, please note…

    • 1207 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Tv Advertisement

    • 290 Words
    • 2 Pages

    EFFECTS OF TELEVISION ADVERTISEMENT ON BRAND SWITCHING ? Synopsis In this study, focus of researcher was on brand switching after the advertisement or stickiness to a brand. The researcher study the effect of advertisement in Karachi in Pakistan.The market in Pakistan was also targeting day to day advertisement.The competition has grown to its greatest extent and the companies are busy in the activity of capturing people’s mind.The entire focus of this paper was on shampoos.The response…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Advertisement on Tv

    • 3317 Words
    • 14 Pages

    household without TV. This shows just how important television is. To understand how important television is, we can look at the variety of programs and valuable content it offers and the purposes it serves in daily life. First of all, there are many different types of programs on television. The viewer can watch a weather report to prepare for the day. Cartoons and sport provide relaxation and fun. School programs, documentaries and the news teach us about the world. And advertisements inform us about…

    • 3317 Words
    • 14 Pages
    Good Essays
  • Better Essays

    American Idol

    • 26421 Words
    • 106 Pages

    “American Idol” Essays: Your Opinion about One of the Most Popular TV Shows Posted on September 14, 2009 American Idol is one of the most popular reality TV shows in the United States. Millions of people all around the country watch every season of American Idol, have favorite singers and those one who they want to be eliminated. Are you one of the American Idol’s fans? Then you are lucky, since you have a chance to talk about your favorite show when writing an “American Idol” essay. Hope you…

    • 26421 Words
    • 106 Pages
    Better Essays
  • Powerful Essays

    American Idol Case - Essay

    • 1410 Words
    • 6 Pages

    American Idol: A Big Hit for Marketing Research?1 What Are the Benefits of Taking a Professional Approach to Answer Marketing Research Questions?1 “This could be more of a challenge than we previously thought,” Melissa Marcello told her business associate Julie Litzenberger. After nodding in agreement, Litzenberger put down her cup of coffee at the Vienna, Va. Starbucks coffee-shop near her firm’s headquarters. Both Marcello and Litzenberger were far along their career paths as researchers in the…

    • 1410 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Tv Shows

    • 543 Words
    • 3 Pages

    one of my new favorite TV show is called, Glee. It’s about a group of rejects in high school joining an afterschool club that sings and attempts to win another championship, which has not been achieved for more than a decade. Glee club is taught by a Spanish teacher named Will Schuester who graduated from the same high school and also won the only Glee club’s national trophy. I personally find the entire series jaw dropping because there’s so much talent packed into one show that many have never heard…

    • 543 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Questions 1. Marcello and Litzenberger felt it was important to conduct this study because___________. (State the relevant background information used to justify their work.) They felt that it was important to conduct this study because as researchers, they wanted to prove to skeptics that marketing research is important and useful. They feel that research studies that are the most successful in moving the needle are the studies where the research firm uses scientific and credible methods, poses the…

    • 422 Words
    • 2 Pages
    Good Essays