Advertising Trends
QUESTIONNAIRE
❖ Has the advertising scenario changed in India in recent times?
❖ What are the emerging patterns, concepts and paradigms in the advertising industry?
❖ How has Internet in your opinion changed the rules of marketing and communication and the associated dynamics of the market place?
❖ Advertising on mobile phones has also become quite popular recently. What are your views on this?
❖ Is in store merchandising programs becoming as popular as Internet or mobile phones?
❖ Retro advertising has gained popularity in TV commercials, ad jingles, and print ads, what are your views on this?
❖ Critics have argued against retro advertising because of lack of innovation. Do you feel the same?
❖ Many companies are opting for product placement rather than having separate commercials. Any specific reason for this change?
❖ Can product placement in movies or serials be deceptive and distracting?
❖ Has surrogate advertising picked up in India like in the international countries?
❖ What new media methods and models can sponsorers and advertisers use to build a lasting emotional connection with their brands?
Exhibit 1.13
SECTION ONE:
ADVERTISING AN OVERVIEW
CHAPTER 1: INTRODUCTION TO
ADVERTISING
1. Defining Advertising 2. Features of Advertising 3. Active Participants in Advertising 4. Benefits of Advertising
CHAPTER 2: MARKETING MIX AND
COMMUNICATION
1. Advertising as an element of marketing mix
2. Advertising as a tool of Integrated Marketing Communication
CHAPTER 3: ADVERTISING PLANNING
FRAMEWORK
3.1 Target Marketing
3.2 Advertising Planning Framework
❖ Has the advertising scenario changed in India in recent times?
❖ What are the emerging patterns, concepts and paradigms in the advertising industry?
❖ How has Internet in your opinion changed the rules of marketing and communication and the associated dynamics of the market place?
❖ Advertising on mobile phones has also become quite popular recently. What are your views on this?
❖ Is in store merchandising programs becoming as popular as Internet or mobile phones?
❖ Retro advertising has gained popularity in TV commercials, ad jingles, and print ads, what are your views on this?
❖ Critics have argued against retro advertising because of lack of innovation. Do you feel the same?
❖ Many companies are opting for product placement rather than having separate commercials. Any specific reason for this change?
❖ Can product placement in movies or serials be deceptive and distracting?
❖ Has surrogate advertising picked up in India like in the international countries?
❖ What new media methods and models can sponsorers and advertisers use to build a lasting emotional connection with their brands?
Exhibit 1.13
SECTION ONE:
ADVERTISING AN OVERVIEW
CHAPTER 1: INTRODUCTION TO
ADVERTISING
1. Defining Advertising 2. Features of Advertising 3. Active Participants in Advertising 4. Benefits of Advertising
CHAPTER 2: MARKETING MIX AND
COMMUNICATION
1. Advertising as an element of marketing mix
2. Advertising as a tool of Integrated Marketing Communication
CHAPTER 3: ADVERTISING PLANNING
FRAMEWORK
3.1 Target Marketing
3.2 Advertising Planning Framework