Advertising and Body Image Assignment

Topics: Beatitudes, Sermon on the Mount, Advertising Pages: 4 (1242 words) Published: January 8, 2015
Advertising and Body Image Assignment

Who do you think the target audience for each of these ads are?

Personally, I think both these ads are directed towards teenagers aged 16 - 28. I came to this conclusion about the target audience due to the fact both models in the ads are in that age group, and the photographer used " sexual / intimate " poses to engaged the target audience and advertise the product or company.

How do you think the target audience is expected to respond to the visual ads?

Personally, I think they are expected to be engaged to the ad being shown. But, personally I think some people are more offended than others. The creator of this ad is trying to sell the ad by showing sexual poses or revealing photos, something a teenager would be drawn to.

How much of each advertisement is taken up by the actual product? Give a percentage in your answer!

For the Abercrombie ad, personally I think only 6% of the ad is used for the product being shown, witch in this case is the Abercrombie jeans.

For the "Shalimar" ad, personally I think only 25 % of the ad is used for the product being shown, witch in this case is the perfume.

What do you think each ad is actually saying?

I think the Abercrombie ad is almost saying that if you are a guy, this is what you have to look, perfect abs and a perfect body.

I think the “Shalimar “ad is saying that if you have this perfume, you will look like this or feel like this. This ad is very miss leading to young women or adults.

Where might these ads appear? Be specific and give reasons for your answers!

Personally I think these ads may appear in magazines or on a billboard sign when driving on the 401. When looking at the Abercrombie ad, it looks to me that the ad is displayed on a large billboard sign, placed beside a busy road or highway. The company purposely does this to advertise the company by using a busy place knowing that a lot of people would see it...
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