Sex In Advertising Essay
It seems as if every day that goes by the marketing industry treats women as entertainment objects, and nothing more than that, with that being said, that could be one of the many reasons that women are looked down upon. This is an issue society has been facing for a while now and it’s becoming a problem within gender roles. Media has mostly concentrated on stereotypes based on women, making them seem like they are only useful as house wives and for sex. Some companies also advertise males, making them the dominant sex which then leads the viewers to believe that they are in control of women. On the other hand, advertisers have the power of sending messages that can lead to multiple meanings, but the audience misinterprets who the ad is trying
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The Skyy Ad described above for example portrays women as simply being housewife’s, according to several stereotypes housewife’s just lounge around doing nothing. That’s exactly what is shown on the ad the woman is just lying on the sand sunbathing. Not only are they being labeled housewife but they are also being illustrated as objects to look at in a seductive manner. I agree with Jean Kilbourne when she says “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs.” Especially because companies are using women to false advertise sex, claiming that by using their product they will get to have sex with attractive girls seen on the ad or females might even take it as discouraging and lose confidence in themselves, because they now feel the pressure to compete with the beauty of a supermodel on an …show more content…
They will engage their targeted audience by age, gender, race, ethnicity, and a lot more, but in this case they only used age and gender. They even used colors to appeal to their product and gender minimizing, but despite that the Ad did a good job advertising and indulging its
The Skyy Ad described above for example portrays women as simply being housewife’s, according to several stereotypes housewife’s just lounge around doing nothing. That’s exactly what is shown on the ad the woman is just lying on the sand sunbathing. Not only are they being labeled housewife but they are also being illustrated as objects to look at in a seductive manner. I agree with Jean Kilbourne when she says “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs.” Especially because companies are using women to false advertise sex, claiming that by using their product they will get to have sex with attractive girls seen on the ad or females might even take it as discouraging and lose confidence in themselves, because they now feel the pressure to compete with the beauty of a supermodel on an …show more content…
They will engage their targeted audience by age, gender, race, ethnicity, and a lot more, but in this case they only used age and gender. They even used colors to appeal to their product and gender minimizing, but despite that the Ad did a good job advertising and indulging its