Topics: Management, Communication, Organizational studies and human resource management Pages: 17 (5465 words) Published: March 19, 2013
Above Creative Events (M) Sdn Bhd (ACE) was chosen as our research company. In this report, we will determine the organizational communication practices in ACE from management point of view and analyze its effectiveness.

ACE is a one-stop events management company in Malaysia. ACE provides services in three main areas which are events management, artist management and destination management. Their services include whole events planning, decoration of stage and the venue, equipment rental, video making and post-events. Their mission is to be the top event company in Malaysia.

ACE has a simple organizational structure. There are five departments which are Events& Sales Department, Operation Department, Administration &HR, Account & Finance Department and Legal Office. It divided into top and executive level. Top management is made up of Managing director, General Manager, Financial Director and Legal officer. For the executive level, there are Events Consultants, Events Associates and Events Coordinators.(refer to appendix I)

“Organizational communication is the central binding force that permits coordination among people and thus allows for organized behavior,” (Myers and Myers, 1982) and Rogers and Rogers (1976) argue that “the behavior of individuals in organizations is best understood from a communication perspectives.

According to Kathryn A. Baker (2002), effective communication is vital and crucial at every level of an organization as it plays an important role in building trust and respect within group, improving the performance, fostering learning, and accomplishing organization’s goals. Furthermore, effective communication ensures employees are able to understand the issues and make decision wisely for effective change.

Written, oral and body language are important communication tools to share ideas, and yet gather various points of view from a variety of perspectives. (Barbara Stennes, n.d.) Faulty communication in an organization can lower the efficiency and effectiveness of the organization as well as reduce co-operation and create subsequent ill feeling between employees.

Organizational culture is made up of attitudes, beliefs, experiences and values of an organization. Organizational climate is the process of quantifying the “culture” in an organization and perceived directly or indirectly by the employees which will influence employees’ behavior. (Pathak, 2011).

Scientific management focuses more on task performance rather than relationship with the employees. Management is responsible to select, train, and assist employees to perform their jobs properly. Human relations school focuses on the friendly and open relationship within the group. Task performance and relationship are equally importance. According to Mayo’s findings (2009), employees can be motivated by social needs such as social interaction, self-esteem, recognition, and a sense of belonging and security it. Human resource approach focuses on relationship among employees rather the task performance. To achieve organizational goals, this approach stated that individual labor is an important thing in an organization.

Formal networks focus on rules and regulations as well as persuasion instead of relationship. Organization prescribes who has the power in management to tell others what to do and also have the authority to reject employees’ ideas. Informal networks focus on sharing information and people will diverse types of information that related both to organization and to their friends or family.

An effective leader must have power that can influence followers on the expectations and behavior in the organization. Trait approach assumes that people are born with certain character traits that make them effective, they are intelligent and able to adapt in different environments. According to the leadership continuum model (refer to appendix II) first proposed by R Tannebaum and W....

References: 1. About us. (2009). Retrieved August 2, 2011 from
3. Corporate information. (2010). Retrieved August 4, 2011 from
5. Rao, R. (2009). Human resources approach. Retrieved July 30, 2011, from
7. The different approaches and systems of management. (n.d.). Retrieved August 1, 2011, from
9. Laissez faire leadership style. (n.d.). Retrieved August 2, 2011 from
11. Effective communication. (n.d.). A Member of the University of Maine System, p. 2. Retrieved July 29, 2011, from
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