internal communication

Topics: Communication, Public relations, Organization Pages: 8 (2418 words) Published: April 24, 2014

Organisations cannot operate without communication. Communication can take various forms but all forms involve the transfer of information from one party to others. It is also one of the things that most companies struggle with. A big part of the challenge is that there are so many different people you have to communicate with and it often has to be done in different ways.

Communications are at the very heart of all business activity. So it is essential that people in a company assess such practices to ensure they are working well. Effective communications help to create a direction and basis for everyone's activities.

According to the communication theorist Wilbur Schramm (1955), communication 'is the process of establishing a commonness or oneness of thought between a sender and a receiver'. In other words, it helps employees to work towards the same goals, giving them a similar direction and purpose. In doing so, effective communications help to create a direction and basis for everyone's activities.1


Effective business communication can be defined as a well-organized and schemed process of sharing business ideas, proposals, information, facts and/or reports within an organization or outside it to achieve a predetermined goal. In other words, it is the flow of messages within a business house among its employees and with its customers, clients, etc., ensuring its smooth running.

Why Do We Need It

Many of us have faced the situation where our families and friends applaud and encourage our ideas, but fail to sell them to corporate houses or professional organizations. They just don't seem to be as enthusiastic and sure of it as us. It is just not enough to breed a brilliant business proposal in our minds, but to be able to express it in words or writing that would make people ponder over it and convince them to accept and buy it.

The Purpose
The purpose of an effective information transmission is summarized below.1.To express one's thoughts better so that it is well-conceived by others 2.To create a positive rapport among colleagues and seniors that imparts a good impression 3.To communicate better with subordinates which helps to motivate and guide them and extract maximum output 4.To maintain good relations with suppliers, vendors, financiers and other organizations, etc. that prove advantageous in future 5.To reach out to the customers effectively which in turn churns profit2


Communication is vital to the success of a business. There are two types of communication that a business participates in external communication and internal communication.

Communication within the organizational structure of a corporate company is called internal communication. It is a factor that cannot be compromised upon if you want to ensure a successful business. In its simplest terms, internal communication is communication within an organization. It encompasses both "official" communication -- memos, guidelines, policies and procedures, etc. -- and the unofficial communication that goes on among and between the staff members of all organizations -- the exchange of ideas and opinions, the development of personal relationships, and the proverbial conversation around the water cooler. It goes in all directions among line staff (those who do the specific work of the organization and work directly with the target population), administrators, supervisors, clerical and support staff, volunteers, and, perhaps, even the Board of Directors.

Internal communication is a lot more than people talking to one another, however. It's the life blood of any organization, the way in which everyone gets the information she needs. It means that anyone can easily get his...
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