Organisation

Better Essays
Topics: Marketing
TASK 2
MARKET PROCESS in

KANIZ FATEMA s0227443 Explanation is the macro and micro environmental factors which influence marketing decisions in Sainsbury

Macro environmental in Sainsbury
Macro miens a large process is a recorded set of instructions. It used to repeat a series of commonly used commands with limited user interaction. Sainsbury’s is the chain of supermarkets in the United Kingdom. They have a large business market in around hull world. They are very careful their macro environment marketing decisions. There are five environmental factors that influence the marketing decisions and activities i.e.
1.Demographic
2.Economic
3.Natural
4.Technological
5.Political
6.Cultural It’s all direction influence macro marketing process in Sainsbury. It’s a huge qualities marketing process in their brand.

Micro environmental in Sainsbury
Micro miens small, It can be used to indicate a smaller than average scale in business. However Sainsbury have a big marketing places they mention also some micro influence marketing decisions. There are six environmental factors that influence the marketing decisions and activities i.e.
1. The company
2.Suppliers
3.Marketing intermediaries
4.Competitors
5.Public
6.Customers.
It’s all direction is very imported for a business peaces micro marketing sector.

The Sainsbury Propose segmentation and criteria to be used for products in different mark
The Sainsbury Market segmentation is very organising. In billow we can identify three different products market segments on Sainsbury.

Sainsbury's Basics Baked Beans in Tomato Sauce
Baked Beans in sweet tomato sauce a very famous product in Sainsbury. It’s so chip pricing product for them and its market segment also large. Its lows price in that year is 25p.

Sainsbury's Basics 2% Fat Natural Yogurt
Sainsbury natural yogurt is very popular for her market segments because it’s Just yogurt, nothing else added Less than 2% fat

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