Health Care Communication Methods

Topics: Communication, Mass media, Health care Pages: 3 (1087 words) Published: November 24, 2012
Health Care Communication Methods

HCS 320
October 22, 2012

Health Care Communication Methods
As the Communication Coordinator for this national drug manufacturer, today we will need to brainstorm and discuss how we will address the negative effects that our medications are causing to the public. The local news has already started the witch hunt by allegedly reporting that our local mayor has suffered from adverse affects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will decide which communication tactic is most suitable for this situation, while making sure that we do not break any HIPAA guidelines. We will start by discussing the advantages and disadvantages of using traditional media. Traditional media can include newspapers, magazines, radio, and television. There are some great advantages on why these media outlets would be great in reaching our audience regarding this health scare. Two great methods are newspapers and magazines; they can help because we can be precise and explicit when discussing our issue. Additionally, these methods would provide use with a permanent record of our attempt to reach the public (Advantages and disadvantages of written communication, 2012). Two other good methods are radio and television. These methods are great because they are cost effective, allow us to reach our audience directly and allow us to show emotion and concern regarding this matter. All these methods seem like they would work but there are disadvantages with sticking to traditional media outlets instead of using electronic or social media sites. Some main concerns we have with using traditional media is that it can only reach a limited amount of people and we are restricted to a small scope of listeners and readers. Additionally, feedback is not immediate like electronic or social media sites (Comparison of...

References: Advantages and disadvantages of written communication. (2012). Retrieved from
American Hospital Association: HIPAA. (2012). Retrieved from
Comparison of traditional media with electronic media. (n.d). Retrieved from
Levin, G. (2012, January 2). Study predicts growing use of social media in healthcare. Retrieved from
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