Preview

Case Study: Chick-Fil-A In Moscow

Satisfactory Essays
Open Document
Open Document
199 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Chick-Fil-A In Moscow
I think purchasing and operating a chick fil a in Moscow would be a solid investment. Moscow is a popular tourist location with other fast food establishments, including Burger King and McDonalds. Even though there are more McDonalds and Burger King location's Chick-Fil-A has made more money in the past to years then both places. With that begin said I think chick fil a would obtain a lot of business solely from stealing competition customers. This will be the first time Chick-Fil-A will go world wide. In the next 24 months they want to expand in the U.S. There goal is to double the amount of chick fil a's in the US and expand to to other countreis. Once you are an established franchisee of Chick Fil A they offer on-site training before the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Chick-Fil A Case Study
    • 323 Words
    • 2 Pages

    Chick-Fil A Case Study

    The organization I’m choosing to evaluate is Chick Fil A, in 2014 Chick Fil A’s earnings per restaurant were 3.1 million (Peterson, 2015). Compared to their top competitors McDonald’s, KFC, and Taco Bell, Chick Fil A has managed to make notable earnings despite having few stores and less hours of operation. Chick Fil A has a devoted following and their customer service sets and exceeds the standard. With the statistics and rave reviews I just gave Chick Fil A one would question what else can they do to improve? I have two words dinner menu, for sure Chick Fil A is the place everyone will go to when they need to grab a quick lunch or fulfilling breakfast however, Chick Fil A’s dinner menu needs to be address. What are the chances that people…

    • 323 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Chick-Fil-A Case
    • 747 Words
    • 3 Pages

    Chick-Fil-A Case

    They even have some indulgent items like their milkshakes. When it comes to price, the loyal customers are willing to pay full price for quality meals. Chick-fil-A “charge only enough profit to satisfy the cost” to keep the business thriving. It also highlights the fact that the price is not all about the product itself but the overall experience which includes the service, cleanliness of the restaurant and the speed of the employees. Chick-fil-A experienced growth over the years and is flourishing in 38 states with around 1,300 stores. They are located in the malls and most of them are free standers. Chick-fil-A does have many franchises spread out across the nation too. Chick-fil-A partnered up with The Richards Group that came up with the “Eat Mor Chikin” campaign and is said to be the best marketing strategy. They rely on their quirky and renegade cows that sends a self-preserving message to get consumers to choose chicken over beef. They also entertain consumers with their hilarious roadside billboard and calendars that comes with coupons. Not only that, the mascots do get personal with the customers during events and such. The cows is said to be 1 of the 3 things they like about Chick-fil-A. The purpose reflects its…

    • 747 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study Chipotle Mexican Grill
    • 100 Words
    • 1 Page

    Case Study Chipotle Mexican Grill

    Chipotle Mexican Grill restaurant received a lawsuit against them because the false advertising is violating “Don’t lie” in the KTER. Lying has a negative result on human flourishing. Because it diminishes trust between human beings, may become a habit. Also leads people to make decisions on false information. With this violation many are affected. In chipotle all the diners were affected. The diners flourishing was damaged because they possibly made a decision they would not usually make with the lie told, they doubt their own ability to assess the truth and to make decisions. Impacted their relationships and their choices.…

    • 100 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Chick-Fil-A Case Study
    • 372 Words
    • 2 Pages

    Chick-Fil-A Case Study

    The Chick-fil-A, Inc. extends beyond their illustrious food menu as the company is heavenly involved in the community and committed to providing excellence customer service. Throughout the years, the company has donated over $68 million to over 700 educational and charitable organizations, such as: A Commitment to Higher Learning, Disaster Relief, and Military Appreciation. Convoy of Hope (2013), published an article entitled, “Chick-fil-A Colorado Relief Drive”. The article discusses that Chick-Fil-A restaurants in Colorado and Wyoming partnered Convoy of Hope in October to provide disaster relief to Colorado residents impacted by recent flooding. Dedicated employees of the company supplied food to the families of flood victims and first responders.…

    • 372 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Assignment: Chick-Fil-A
    • 380 Words
    • 2 Pages

    Assignment: Chick-Fil-A

    The company I selected to write about is Chick-fil-A. This company started back in 1946 in Hapeville, Georgia. Its founder Truett Cathy believed all franchised Chick-fil-A Operators and their Restaurant employees should have an opportunity to rest, spend time with family and friends, and worship if they choose to do so (http://www.chick-fil-a.com/Company/Highlights-Sunday). Mr. Cathy attributed this closure on Sundays as part of his success. With sales for 2015 exceeding 6 billion (http://www.chick-fil-a.com), I must say he’s was on the right path.…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chick-Fil-A Analysis
    • 73 Words
    • 1 Page

    Chick-Fil-A Analysis

    Chick-fil-A is the most popular fast food chicken restaurant. Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales (LaRoy, 2013). Known for their healthy food choices, cow centered atmosphere and religious beliefs. Chick-fil-a is a brand like know other. Chick-fil-A stepped outside the box and have taken some risk that have led to great results. Being different is one of the reasons why this company is…

    • 73 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    The Case Of Chick-Fil-A
    • 1201 Words
    • 5 Pages

    The Case Of Chick-Fil-A

    Due to their wonderful customer service, they have been rated as the best fast food chain in America (http://www.businessinsider.com/why-chick-fil-a-is-the-best-2014-4). During the hiring and training process, employees are thoroughly taught to not only learn and memorize customer’s names, but also to carry on conversations with them, which provides a unique and personal customer service experience. Another strength to the company includes offering high quality products and services at every location. Chick-fil-A also generously donates millions of dollars every year to more than 700 charitable organizations, which brings meaning and helps build valuable relationships with local communities; this aids in reiterating their positive and happy atmosphere (https://rctom.hbs.org/submission/chick-fil-a-the-top-performing-fast-food-chain/). Another positive to this wonderful company is their yummy food, which ranges from their juicy chicken nuggets to their crispy waffle fries, oh, and do not forget their classic flavored hand spun milkshakes. They not only offer delicious lunch and dinner options, but also, a great selection of breakfast options. Another strength to the company includes the fact that they hold special events at all their locations monthly, which encourages those in the community to get involved. My personal favorite thing about Chick-fil-A is their…

    • 1201 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chick Fil A Case Study
    • 1782 Words
    • 8 Pages

    Chick Fil A Case Study

    This paper explores the principles and Christian values of Truett Cathy, and the positive effects on the Chick-fil-a organizations. At the time of his death, there were more than 1,800 Chick-fil-A restaurants in 40 states and Washington, D.C. Cathy’s approach was largely driven by personal satisfaction and a sense of obligation to the community and its young people. Chick-fil-A franchises are closed on Sundays. Cathy opened his first restaurant on a Tuesday, and found that, by Sunday, he was “just worn out.” He noted that, like himself, many of his customers preferred to observe the Christian Sabbath and, in their case, not eat out on Sundays, so his restaurants have been closed on Sundays ever since. This paper examines the relationship between Truett Cathy and how the Christian values within a workplace can positively influence the culture of the organization and also contribute to its success.…

    • 1782 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Chik-Fil-a
    • 2009 Words
    • 9 Pages

    Chik-Fil-a

    Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in line, stand-alone, drive-thru only outlets, dwarf houses, Truett’s grills, licensed non-traditional outlets (franchises) and satellite/lunch-counter. After proper research of different geographical locations the writer has decided to buy into a chic-fil-A franchise zoned in the Columbia County, Grovetown area.…

    • 2009 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case Study Of Chipotle
    • 105 Words
    • 1 Page

    Case Study Of Chipotle

    All the strategic alternatives are applicable steps that Chipotle can pursue. I believe that strategy one and two go hand in hand and are important strategies to implement in order to promote healthier lifestyles among the consumers. Consumers are now becoming aware of the food they eat and are turning to healthier food options. By Chipotle initiating this campaign across the U.S. and international markets, to join farmers and markets that supply raw goods to food establishments, and bringing awareness to providing Food With Integrity, they can capture a greater market share and also initiate change in the fast food industry in the long…

    • 105 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Chic-Fil-a
    • 466 Words
    • 2 Pages

    Chic-Fil-a

    The multi-billion dollar company we know as Chick-fil-A, today, has changed very much since its first opening. The major company we know today, all started in 1946, when Truett Cathy opened his first restaurant, Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A's boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. The company became known for its popular breaded chicken sandwiches and waffle fries, as well as other menu items such as chicken salads, chicken strips, and chicken nuggets…

    • 466 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Chick-Fil-A Case Study
    • 1352 Words
    • 6 Pages

    Chick-Fil-A Case Study

    A college university is all about the fast pace schedules and the on-the-go movement throughout the day, but when the time slows down and your stomach begins to growl you want something that will satisfy those hunger urges. At The University of New Mexico there are many convenient restaurants on campus in business for students, staff, and visitors. In the well-known Student Union Building (SUB) restaurants such as Saggio’s, Dos Hombres, and Time Square Deli are open to the public, but if you are looking for that fast fulfilling takeout food, Sonic and Chick-fil-A are the best places to attend.…

    • 1352 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    The Chick-Fil-A Culture
    • 1173 Words
    • 5 Pages

    The Chick-Fil-A Culture

    Chick-Fil-A history. Started by S. Truett and his brother Ben Cathy in 1964, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House). Chick-fil-a is a fast food industry icon in the eyes of the public. The culture of the organization is always inviting and servant. The Chick-fil-A corporate purpose is, “ To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.” Chick-fil-A’s positive culture is consistently demonstrated through its employees and observed through its guests. Chick-Fil-A leadership program manual the first bit of information the text gives you is the importance a positive influence can have. Fundamental…

    • 1173 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Starbucks Case Study
    • 1545 Words
    • 11 Pages

    Starbucks Case Study

    a. Starbucks Corporation makes money in a few different ways, it’s highest revenue source are through the company-operated stores, here they sell things like different coffee brews, teas and pastries. Starbucks’ other revenue sources include product sales to licensed stores, this includes royalties and other fees paid to Starbucks for using it’s brand. Another source of revenue is consumer packed goods (CPG), food service and other, threw CPG, food service and other, Starbucks sells already packaged goods like coffee and tea to other retail stores like grocery stores, gas stations, warehouses, etc. Starbucks also holds short and long-term investments, which primarily consist of investment grade debt securities as well as certificates of deposits all of which are classified as available-for-sale. The last way Starbucks makes money through by investments is in it’s trading securities portfolio, this portfolio is comprised of marketable equity mutual funds and equity exchange-traded funds. Starbucks is also a public corporation so it also raises capital by issuing stock.…

    • 1545 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kfc Strategy
    • 1779 Words
    • 8 Pages

    Kfc Strategy

    The launch comes at a critical time for KFC, as Chick-fil-A pecks away at its dominance and closes in on the country's No. 1 chicken chain. KFC reported a 1.3% increase to $4.66 billion in U.S. systemwide sales last year, according to Technomic, but No. 2 Chick-fil-A saw a 14.1% increase to $4.62 billion during the same time frame, despite having less than half the number of locations.…

    • 1779 Words
    • 8 Pages
    Good Essays
    Read More

Related Topics