Preview

Case Study: Chick-Fil-A In Moscow

Satisfactory Essays
Open Document
Open Document
199 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Chick-Fil-A In Moscow
I think purchasing and operating a chick fil a in Moscow would be a solid investment. Moscow is a popular tourist location with other fast food establishments, including Burger King and McDonalds. Even though there are more McDonalds and Burger King location's Chick-Fil-A has made more money in the past to years then both places. With that begin said I think chick fil a would obtain a lot of business solely from stealing competition customers. This will be the first time Chick-Fil-A will go world wide. In the next 24 months they want to expand in the U.S. There goal is to double the amount of chick fil a's in the US and expand to to other countreis. Once you are an established franchisee of Chick Fil A they offer on-site training before the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Criticism Of Chick-Fil-A
    • 256 Words
    • 2 Pages

    Criticism Of Chick-Fil-A

    Chick-fil-A is a fast food restaurant based off of their founder's, Truett Cathy, morals. Christianity was a key principal in Cathy's idea of his ideal business. There are tons of businesses today who do not mix church and state, but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold, they have taken over America. According to Business Insider, Chick-fil-A has dominated America as over the majority of state's favorite restaurant. As a Christian myself, I enjoy the atmosphere Chick-fil-A creates for their customers. I love walking in to a clean restaurant, Christian music is playing, amiable cashiers and other employees, and, of course, delicious food. I personally think Chick-fil-A does an…

    • 256 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Case Of Chick-Fil-A
    • 1201 Words
    • 5 Pages

    The Case Of Chick-Fil-A

    S. Treutt Cathy started Chick-fil-A in 1946. This chain’s origin can be traced to the Dwarf Grill, which was located in the city of Hapeville, Georgia, right outside Atlanta. After 15 years of working in the fast food industry, Cathy discovered a pressure fryer, which could ridiculously fast cook a chicken sandwich in the same amount of time it takes to cook a fast-food hamburger. Upon this mind boggling discovery, Truett decided to register his company name as Chick-fil-A, Inc., with the trademark slogan, “We Didn’t Invent Chicken, Just the Chicken Sandwich.” He later opened his first Chick-fil-A fast food restaurant in 1967, which was located in the Greenbrier Mall in Atlanta. The chain took off rather quickly in the 1970s and 1980s with…

    • 1201 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Assignment: Chick-Fil-A
    • 380 Words
    • 2 Pages

    Assignment: Chick-Fil-A

    The company I selected to write about is Chick-fil-A. This company started back in 1946 in Hapeville, Georgia. Its founder Truett Cathy believed all franchised Chick-fil-A Operators and their Restaurant employees should have an opportunity to rest, spend time with family and friends, and worship if they choose to do so (http://www.chick-fil-a.com/Company/Highlights-Sunday). Mr. Cathy attributed this closure on Sundays as part of his success. With sales for 2015 exceeding 6 billion (http://www.chick-fil-a.com), I must say he’s was on the right path.…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Chick-Fil-A Case Study
    • 372 Words
    • 2 Pages

    Chick-Fil-A Case Study

    The Chick-fil-A, Inc. extends beyond their illustrious food menu as the company is heavenly involved in the community and committed to providing excellence customer service. Throughout the years, the company has donated over $68 million to over 700 educational and charitable organizations, such as: A Commitment to Higher Learning, Disaster Relief, and Military Appreciation. Convoy of Hope (2013), published an article entitled, “Chick-fil-A Colorado Relief Drive”. The article discusses that Chick-Fil-A restaurants in Colorado and Wyoming partnered Convoy of Hope in October to provide disaster relief to Colorado residents impacted by recent flooding. Dedicated employees of the company supplied food to the families of flood victims and first responders.…

    • 372 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    The Negative Impact Of Chick-Fil-A
    • 482 Words
    • 2 Pages

    The Negative Impact Of Chick-Fil-A

    Chick-Fil-A is famous for their adorable cows advertising “eat mor chikin”, waffle fries, Southern values, and being discriminatory. Chick-Fil-A has a negative impact on society for its anti-marriage equality statements, donated to multiple anti-gay organizations, and discriminating against female workers.…

    • 482 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    The Right Wing of Chick-Fil-a
    • 1219 Words
    • 5 Pages

    The Right Wing of Chick-Fil-a

    Chick-fil-A had annual sales of $4.1 billion dollars in 2011, with restaurants in 36 states and Washington, D.C. Employees are trained to provide genuine hospitality, exceeding the customer’s typical expectations from a fast food restaurant. The success of Chick-fil-A is said to be attributed to S. Truett Cathy’s hard work and staunch…

    • 1219 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Case Study Chick Fil A
    • 647 Words
    • 3 Pages

    Case Study Chick Fil A

    Chick-fil-A, founded by S. Truett Cathy in 1967, was the most popular fast food restaurant in the southern states. As Chick-fil-A was first located in Georgia, the business has expanded to 1679 locations in 39 states in the United States including drive thought restaurant, stand-alone restaurant, food court in malls, institutional locations at colleges and airports (Harvey, P., & Allard, J.; 2015)…

    • 647 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case study: Starbucks
    • 461 Words
    • 2 Pages

    Case study: Starbucks

    Starbucks was quite concern to maintain their brand image in spite of threatening issue by Global exchange (Argenti, 2013, p. 140). First, Starbucks was reluctant to go for any agreement with fair trade since they were not confirmed whether fair trade could assure to provide the quality beans to meet the Starbuck's standards or not. The company never compromised with the quality and hesitates to pay higher prices for it. Second, the another significant concern was that how the current suppliers of Starbucks would respond if they found that other suppliers are getting the same price for the product which is not being testified by Starbucks (Argenti,2013, p. 141). Third, Starbucks also concerned about the fact that if the coffee from fair trade is not good enough compared to their other coffee line, it will affect their brand value negatively which in turns results customer's dissatisfaction (Argenti, 2013, p. 141).…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case Study of Starbucks
    • 2360 Words
    • 10 Pages

    Case Study of Starbucks

    The purpose of this paper is to examine how Starbucks can increase current customer usage as well as maintain customer expectations in terms of customer satisfaction and service. Our team will examine Starbucks’ senior vice president of administration, Christine Day’s plans to invest an additional $40 million annually into the company’s 4,500 stores by adding 20 hours of labor a week (Moon & Quelch, 2003).…

    • 2360 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kfc Strategy
    • 1779 Words
    • 8 Pages

    Kfc Strategy

    The launch comes at a critical time for KFC, as Chick-fil-A pecks away at its dominance and closes in on the country's No. 1 chicken chain. KFC reported a 1.3% increase to $4.66 billion in U.S. systemwide sales last year, according to Technomic, but No. 2 Chick-fil-A saw a 14.1% increase to $4.62 billion during the same time frame, despite having less than half the number of locations.…

    • 1779 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Chick-Fil-A Case
    • 747 Words
    • 3 Pages

    Chick-Fil-A Case

    They even have some indulgent items like their milkshakes. When it comes to price, the loyal customers are willing to pay full price for quality meals. Chick-fil-A “charge only enough profit to satisfy the cost” to keep the business thriving. It also highlights the fact that the price is not all about the product itself but the overall experience which includes the service, cleanliness of the restaurant and the speed of the employees. Chick-fil-A experienced growth over the years and is flourishing in 38 states with around 1,300 stores. They are located in the malls and most of them are free standers. Chick-fil-A does have many franchises spread out across the nation too. Chick-fil-A partnered up with The Richards Group that came up with the “Eat Mor Chikin” campaign and is said to be the best marketing strategy. They rely on their quirky and renegade cows that sends a self-preserving message to get consumers to choose chicken over beef. They also entertain consumers with their hilarious roadside billboard and calendars that comes with coupons. Not only that, the mascots do get personal with the customers during events and such. The cows is said to be 1 of the 3 things they like about Chick-fil-A. The purpose reflects its…

    • 747 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chik-Fil-a
    • 2009 Words
    • 9 Pages

    Chik-Fil-a

    Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in line, stand-alone, drive-thru only outlets, dwarf houses, Truett’s grills, licensed non-traditional outlets (franchises) and satellite/lunch-counter. After proper research of different geographical locations the writer has decided to buy into a chic-fil-A franchise zoned in the Columbia County, Grovetown area.…

    • 2009 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Chic-Fil-a
    • 466 Words
    • 2 Pages

    Chic-Fil-a

    The multi-billion dollar company we know as Chick-fil-A, today, has changed very much since its first opening. The major company we know today, all started in 1946, when Truett Cathy opened his first restaurant, Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A's boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. The company became known for its popular breaded chicken sandwiches and waffle fries, as well as other menu items such as chicken salads, chicken strips, and chicken nuggets…

    • 466 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Chick Fil-a Research Essay
    • 589 Words
    • 3 Pages

    Chick Fil-a Research Essay

    Chick Fil-A started in 1946, when Truett Cathy opened his first restaurant, The Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A 's boneless breast of chicken sandwich, Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,500 locations in 39 states and Washington, D.C. In 2010, annual sales were over $3.5 billion. Chick-fil-A is still privately held and family owned.…

    • 589 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Chik-Fil-a Case Analysis
    • 1216 Words
    • 5 Pages

    Chik-Fil-a Case Analysis

    Chick-fil-a restaurant is a family owned chain. Truett Cathy has been in the restaurant business for 62 years and now has 1,400 restaurants in 37 states including Washington D.C. {text:bibliography-mark} . As of 2007, Chick-fil-A’s reached sales of $2.64 billion which showed an improvement of 16.09% increase in sales from 2006 {text:bibliography-mark} .…

    • 1216 Words
    • 5 Pages
    Powerful Essays
    Read More

Related Topics