Chik-Fil-a
Business Description
Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in line, stand-alone, drive-thru only outlets, dwarf houses, Truett’s grills, licensed non-traditional outlets (franchises) and satellite/lunch-counter. After proper research of different geographical locations the writer has decided to buy into a chic-fil-A franchise zoned in the Columbia County, Grovetown area.
Executive Summary
Chick-fil-A’s mission is “to be America's best quick-service restaurant at winning and keeping customers” (ChristiaNet, 2009, para 2). We will strive to be the premier fast food franchise of its kind in the North East market with future goals of expanding into our European territories. Our goal is to keep one step ahead of the competition by offering a clean environment, dynamic customer service, and overall quality products and services. Chick -fil-A's purpose statement reveals the heart of the company: “That we might glorify God by being a faithful steward in all that is entrusted to our care, and that we might have a positive influence on all the people that we might come in contact with” (ChristiaNet, 2009, para 2). We want our customers to experience the highest level of satisfaction there is to offer during their visit at our franchise. We will deliver a quality controlled atmosphere with
Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in line, stand-alone, drive-thru only outlets, dwarf houses, Truett’s grills, licensed non-traditional outlets (franchises) and satellite/lunch-counter. After proper research of different geographical locations the writer has decided to buy into a chic-fil-A franchise zoned in the Columbia County, Grovetown area.
Executive Summary
Chick-fil-A’s mission is “to be America's best quick-service restaurant at winning and keeping customers” (ChristiaNet, 2009, para 2). We will strive to be the premier fast food franchise of its kind in the North East market with future goals of expanding into our European territories. Our goal is to keep one step ahead of the competition by offering a clean environment, dynamic customer service, and overall quality products and services. Chick -fil-A's purpose statement reveals the heart of the company: “That we might glorify God by being a faithful steward in all that is entrusted to our care, and that we might have a positive influence on all the people that we might come in contact with” (ChristiaNet, 2009, para 2). We want our customers to experience the highest level of satisfaction there is to offer during their visit at our franchise. We will deliver a quality controlled atmosphere with
References: ChristiaNet. (2009) Chick-fil-A CEO, S. Truett Cathy. Retrieved December 7, 2009, from http://christiannews.christianet.com/1097585115.htm Columbia County. (2009) Columbia County Georgia General Information . Retrieved December 5, 2009, from http://www.columbiacountyga.gov/ Hoovers Inc. (2009) Chick-fil-A, Inc.- Overveiw. Retrieved December 7, 2009, from http://www.hoovers.com/company/Chick-fil-A_Inc/hrfkki-1.html Iacobucci, D. (2011). Marketing management: 2010 custom edition. Mason, OH: South-Western Cengage Learning. McDonalds. (2009) McDonalds Media Center . Retrieved December 9. 2009, from http://www.mcdonalds.com/usa/eat.html McDonalds. (2009) McDonalds Health, Fitness, and Nutrition . Retrieved December 9. 2009, from http://www.mcdonalds.com/usa/eat.html Waiter on the Way. (2009) Chick-fil-a Southwest. Retrieved December 11, 2009, from http://www.waiterontheway.biz/Chick-fil-a%20Southwest