Case Study Of Chipotle

All the strategic alternatives are applicable steps that Chipotle can pursue. I believe that strategy one and two go hand in hand and are important strategies to implement in order to promote healthier lifestyles among the consumers. Consumers are now becoming aware of the food they eat and are turning to healthier food options. By Chipotle initiating this campaign across the U.S. and international markets, to join farmers and markets that supply raw goods to food establishments, and bringing awareness to providing Food With Integrity, they can capture a greater market share and also initiate change in the fast food industry in the long