THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET‚ JUST FOR A MINUTE‚ THAT YOU ARE BRIEFING AN AGENCY. INSTEAD‚ PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects‚ builders‚ all sorts of different experts that you have hired to help you. They might all come from different specialist companies
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Law Brief Assignment Case: Fans v. New York Highlanders Inc. Facts: The New York Highlanders are building a new stadium‚ offered a first come first serve season ticket special. In order to be eligible‚ buyers would have to pay a $10‚000 licensing fee which would guarantee a specific seat as identified in a stadium seating diagram. About 10‚000 fans signed up and sent in their seating choices at the 50 yard line (the most desired seats) and received confirmation from the Highlanders that their seats
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. Brief Strengths 1. International locations 2. Can reach remote areas 3. Subscriber incentives 4. No late fee policy 5. 6. 7. 8. 9. Weaknesses 1. Not digital options 2. Takes too long for online rentals 3. No technology advancement 4. No enough kiosks 5. Too many unprofitable stores 6. Not covenant 7. Failed partnerships 8. 9. 10. Opportunities 1. Online
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At the time of a credit sale‚ a company would record an increase in assets and an increase in revenues. True False 3. A sale on account is recorded as a debit to revenue and a credit to accounts receivable. True False 4. Accounts receivable represent the amount of cash owed to the company by its customers from the sale of products or services on account. True False 5. Trade discounts represent a discount offered to the purchasers for quick payment. True False 6. When a company
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first place. People like David Ogilvy‚ Bill Bernbach‚ Claude Hopkins and Rosser Reeves were all outstanding planners. No one has a guaranteed formula when it comes to account planning. One thing that all these experts have in common is that they understand people. The easiest way to answer this question is simply to say that account planning is about having consumer focus and providing the client with the right advertising. In other words‚ the planner plays and important role in creating a deeper
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PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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An account manager is a person in a business who is responsible for the management of the sales and relationship with particular customers. They are allocated particular customer accounts‚ especially the key accounts which provide the most business. The Account manager varies depending on the nature of the business. The account manager builds client relationship by acting as the interface between the customer service teams and sales teams within a company. By maintaining the company’s existing relationship
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Second‚ check the inventory account. After we sort and count the inventory‚ we want to make sure that whether our accounts are correct. And then we have to options‚ first the account has some mistake‚ and then fix the account. Second‚ the account has no mistake; we can do the next step. Third‚ check the sale account‚ after we make sure that the inventory’s account is correct. We should check the sale account. Affirm the entire bill was in that account. Whether some people take the goods
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Legal Brief Facts summary Mr. Potbelly holds a garage sale at his home. Mr. Slim Jim stops by the sale and upon noticing a rare piece of art pottery offers a price of $100 for the art that is marked $250. Mr. Potbelly accepts Mr. Slim Jim’s offer. Mr. Potbelly informs Mr. Slim Jim he is selling his home because he is moving up north because he has lost his job. Mr. Slim Jim asks how much he is selling it for and Mr. Potbelly informs him he is thinking $75‚000. Mr. Slim Jim offers him $70‚000
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Abstract The system will properly accommodate the needs of the students and the parents in taking the statement of accounts. It will provide an accurate‚ fast and smart statement of accounts to students that are up-dated for the school administrator and the students. It will also provide students to view their own statement of accounts. Student Account System has different features that would be a perfect aid for the students‚ school administrators‚ cashiers and parents as well. These are; processing
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