Blockbuster Brief

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Brief

Strengths

1. International locations

2. Can reach remote areas

3. Subscriber incentives

4. No late fee policy

5.

6.

7.

8.

9.

Weaknesses

1. Not digital options

2. Takes too long for online rentals

3. No technology advancement

4. No enough kiosks

5. Too many unprofitable stores

6. Not covenant

7. Failed partnerships

8.

9.

10.

Opportunities

1. Online services

2. kiosks

3. Games console options

4. Movie company partnership

5. Mobile phone or devices

6.

Threats

1. Other companies

2. on demand through cable

3.

4.

5.

6.

Problem Statement:

Seek a partnership with a cable or a more aggressive partnership with movie companies to get rentals out the people

Alternatives

1. Seek joint working arrangement with another company to expand

2. Expand into a more kiosk oriented renting approach

3. Find a new method to rent movies (Cable companies)

Evaluation Criteria

|Criteria |Weight |Justification | |Financial consideration |.40 | | | | |Need to be able to make profit and get back on a upward movement than decline in | | | |rentals | |Ease of entry |.40 |Be able to get movies at a easier and quicker way then renting online and waiting | | | |for movie to show up after a couple days | | | | | |timing |.20 | | | | |Need speed up the way to get available rentals to the public | |Totals |1.00 | |

Objective Analysis (1-poor, 5-good)

|Criteria |Weight |Alternatives | | | |Seek joint working |Expand into a more kiosk |Find a new method to rent | | | |arrangement with another |oriented renting approach |movies (Cable companies) | | | |company to expand | | | |Financial considerations |.40 |4 |1.6 |4 |1.6 |3 |1.2 | |Ease of entry |.40 |3 |1.2 |3 |1.2 |4 |1.6 | |Timing |.20 |2 |.4 |3 |.6 |4 |.8 | |Totals |1.00 |3.2 |3.4 |3.6 |

Analysis by Description

1. Seek joint working arrangement with another company to expand

Financial Consideration: (4) A joint working arrangement would...
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