MANAGEMENT STUDIES ST. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI – 620 002 MBA (FULL TIME) COURSE PATTERN FOR TWO YEAR MBA PROGRAMME FOR THE BATCH 2010-2012 SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK 10PBA1101 – Management Process & Organisational Behaviour 10PBA1102 – Quantitative Methods 10PBA1103 – Managerial Economics 10PBA1104 – Soft Skills for Managers Semester I 10PBA1105 – Accounting For Managers 10PBA1106 – Information Technology for Managers 10PBA2101 – Entrepreneurship and Project
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B.Com PANJAB UNIVERSITY‚ CHANDIGARH Date-sheet for B.Com. 1st Year (General) ( Exam. Code 112 )‚ B.Com. 2nd(General) (Exam. Code 113) & 3rd Year (General) (Exam. Code 114) B .Com. 2nd (Honours) (Exam. Code 115) & 3rd Year (Honours) (Exam. Code 116) (FOR FULL SUBJECTS/ADDITIONAL SUBJECTS/IMPROVEMENT OF PERFORMANCE/MERCY CHANCE/ADDITIONAL CHANCE CANDIDATES) EXAMINATION COMMENCING W.E.F. 2ND APRIL‚ 2013 (THEORY EXAMINATIONS) TIME OF EXAMINATIONS: 2.00 p.m. to 5.15 p.m. (The candidates must be on their
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EXC2112 CONSUMER BEHAVIOUR Case: Wii´s Success CASE ONE: NINTENDO WII’S SUCCESS Q1: What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider the innate and acquired needs. Innate needs are ’biogenic’ or ’physiological needs’ which refer to needs such as air‚ food water‚ shelter‚ clothing etc. While acquired needs are those we learn from our culture and surroundings‚ also known as ’psychological’ or ’psychogenic needs’ i.e. affection‚ power‚ learning
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potential consumer needs and motivations that relate to a specific brand of Christian Louboutin’s lipstick-red soles. It then further discusses several definitions and theoretical concepts in order to assist and support the main evidence of: (1) how the needs and motivations of consumers are being linked to the luxury brand product as well as how it influences the purchase decision making process; (2) the analysis between generic goals and product-specific goals; (3) whether consumers are being rationally
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Table of Contents Introduction 1. Consumer Affect and Cognition 2. Consumer Behavior 2.1 Consumer Environment 3. Relationships among Affect and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker
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Mkg203 Marketing segmentation Market segmentation is the process that dividing a market into different subgroup based on the customer’s needs and wants or characteristics and to gain a competitive advantage within the segments (Schiffman‚ Bendall‚ O’Cass‚ Paladino‚ Ward‚ & Kanuk 2008‚ p.30). The strategy of market segmentation had been widely adopted in global countries such as China and Australia. Demographic segmentation: Demographic segmentation variables involve age‚ sex‚ marital status
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CONSUMER BEHAVIOUR | Mehreen NoorHira AminSadia Arooj Presented to: Sir Sikandar Aziz | INTRODUCTION As management team members of a marketing company‚ we are asked to introduce and market a product in Pakistan and use different persuasion and marketing techniques to convince the people about the effectiveness and usability of that specific product. In this context‚ we have selected a purely Pakistani
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Consumer behavior 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling‚ advertising‚ sales promotion
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* Table of Contents * * QUESTION DISPUTE OF INTEREST and rights "Disputes of interest"‚ PHRM02M UNIQUE NUMBER 208111 LABOUR RELATIONS ASSIGNMENT 3 MATTHEW DONOVAN RUDOLPH STUDENT NO. - 77621581 1 QUESTION 1 1.1 DISPUTE OF INTEREST and rights 2 1.2 STEP 1 – NEGOTIATION 2 1.3 STEP 2 – CONCILIATION 3 1.4 STEP 3a – ARBITRATION 3 1.5 STEP 3b – STRIKE OR LOCK OUT 3 LOCK OUT 3 1.6 DISPUTE OF RIGHTS 3 1.7 STEP 1 – CONSULTATION 3 1.8 STEP 2 – CONCILIATION
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IRHR1001 – What is organisational behaviour? Chapter 1 summary Organisational behaviour: The study of individuals and groups in organisations. A contingency approach is the attempt by organisational behaviour scholars to identify how situations can be understood and managed in ways that appropriately respond to their unique characteristics. The performance equation: Job performance = attributes + work effort + organisational support (All three factors must be present to gain high level
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