Consumer Behaviour

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DEPARTMENT OF MANAGEMENT STUDIES
ST. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI – 620 002 MBA (FULL TIME) COURSE PATTERN FOR TWO YEAR MBA PROGRAMME

FOR THE BATCH 2010-2012
SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK

10PBA1101 – Management Process & Organisational Behaviour 10PBA1102 – Quantitative Methods 10PBA1103 – Managerial Economics 10PBA1104 – Soft Skills for Managers Semester I 10PBA1105 – Accounting For Managers 10PBA1106 – Information Technology for Managers 10PBA2101 – Entrepreneurship and Project Planning 10PBA2102 – Financial Management 10PBA2103 – Marketing Management Semester II 10PBA2104 – Production and Operations Management 10PBA2105 – Research Methodology 10PBA2106 – Human Resource Management 10PBA2401 – IDC: Hindi (or) 10PBA2402 – French (Extra Credits) 10PBA3501 – Summer Internship Core Papers 10PBA3101 – Strategic Management Semester III 10PBA3102 – Management Information Systems 10PBA3403 – IDC-Business Law (or) 10PBA3404 – Contemporary Business Excellence (Extra Credits) Specialization I - Paper 1 - Paper 2 Specialization II - Paper 1 - Paper 2 10PBA4101 – International Business Management 10PBA4102 – Business Ethics Semester IV 10PBA4502 – Project & Dissertation

6 6 6 6 6 6 6 6 5 6 6 5 2 8 weeks 5 5 2 4 4 4 4 5 5 -

5 5 5 5 5 5 5 5 5 5 5 5 2 4 5 5 2 4 4 4 4 5 5 8 1

Specialization I - Paper 3 - Paper 4 Specialization II - Paper 3 - Paper 4 SHEPHERD (Extra Credits)

4 4 4 4

4 4 4 4 2 130

TOTAL CREDITS

SEMESTER - I

2

10 PBA 1101–MANAGEMENT PROCESS AND ORGANISATIONAL BEHAVIOUR COURSE OBJECTIVES: 1. To understand the basic concepts, functions, and principles of Management. 2. To understand organisational structure and different motivation theories. 3. To understand the importance of individual and group behaviour and its relevance to Management and. 4. To enable the students to learn the different style of leadership. UNIT – I : Management – meaning - nature- purpose- functions and principles of management- Managerial Planning – types of plans-steps in planningobjectives-strategies-policies-planning premises 10 Hours UNIT – II : Organising- meaning- formal and informal organisation-organisation levels-span of management-Organisational structure: departmentation – pattern of departmentation-line and staff authority-delegationdecentralisation of authority. 15 Hours UNIT – III : Individual behaviour – Foundations – Attitudes – Values – Personality – Perception – Individual decision making- Motivational theories: 15Hours Theory X and Theory Y-Maslow’s Needs theory-Herzberg’s two factor theory - Vrooms theory- Z theory. UNIT – IV : Group behaviour – Foundation – Group development – Group decision making – Teams – Nature -types – effective use of teams. 15 Hours UNIT – V : Leadership – Meaning – Importance of leadership – Leadership styles – Roles and activities of leaders – Leadership skills – basic concepts in Organisational development and change. 15 Hours

TEXT BOOKS : 1. Harold Koontz and Heinz Weihrich. ’Essentials of Management’ Tata McGraw-Hill Publishing Company Ltd. New Delhi-1 2. Stephen Robbins, ‘Organisational Behaviour’, PHI 2009 BOOK FOR REFERENCE 1. Fred Luthans, ‘Organisational Behaviour’. Tata McGraw-Hill Publishing Company Ltd. New Delhi-1, 10th Edition. 3

10 PBA 1102-QUANTITATIVE METHODS COURSE OBJECTIVES 1. To impart the knowledge of quantitative methods used in managerial decision making. 2. To develop the skill of applying functions, differentiation, integration and matrix in Business decisions. 3. To enable the students to acquire the skill of statistical techniques of analyzing the data and forecasting. UNIT I : Matrices – Operations on matrices – inverse of a square matrix – functions – Definition – Construction – Linear and Quadratic – zeros of functions – Applications – Market equilibrium - Break even analysis. (15 Hrs.) : Derivatives – first and second order - Maxima and minima of functions – . Applications for Profit maximization –...
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