Consumer Behaviour
Table of Contents
Introduction
1. Consumer Affect and Cognition
2. Consumer Behavior
2.1 Consumer Environment
3. Relationships among Affect and Cognition, Behavior, and the Environment
3.1 The Cognitive Response Approach of Tide
4. Tide Creating Customer Relationship through Affective and Behavioral Responses
Conclusion
References
Introduction
The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker of domestic products holds the largest market share of detergent powder across the world and billion dollar brands. P&G divides its business activities into three global units: health and wellbeing, household care and beauty. P&G is an American corporation based in Cincinnati, Ohio, which manufactures wide and popular range of products. More than three billion times a day, Procter and Gamble brands interact with the lives of people globally. This happens because the company offers superior quality branded products and value to enhance the lives of people. This results in profits, leadership sales, value creation and revenues, improving lives of shareholders, employees and communities in which Procter and Gamble prospers.
P&G manufactures and markets more than 300 branded products. The company operates in more than 80 countries, employs nearly 135,000 people, and possesses a wide consumer base in more than 135 countries. P&G started as a small family runs soap and candle Business Company now offer products and services of excellent quality and value to customers in 135 countries. P&G is a public limited company. The company lists its stocks on London, New York and Paris Stock exchanges. P&G is famous for spending million dollars for its research activities. Its continuous efforts in innovation and research provide a value and a wide range of products for consumers to select. P&G also pioneered its leadership in the field of market research, investigation of consumer needs
Introduction
1. Consumer Affect and Cognition
2. Consumer Behavior
2.1 Consumer Environment
3. Relationships among Affect and Cognition, Behavior, and the Environment
3.1 The Cognitive Response Approach of Tide
4. Tide Creating Customer Relationship through Affective and Behavioral Responses
Conclusion
References
Introduction
The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker of domestic products holds the largest market share of detergent powder across the world and billion dollar brands. P&G divides its business activities into three global units: health and wellbeing, household care and beauty. P&G is an American corporation based in Cincinnati, Ohio, which manufactures wide and popular range of products. More than three billion times a day, Procter and Gamble brands interact with the lives of people globally. This happens because the company offers superior quality branded products and value to enhance the lives of people. This results in profits, leadership sales, value creation and revenues, improving lives of shareholders, employees and communities in which Procter and Gamble prospers.
P&G manufactures and markets more than 300 branded products. The company operates in more than 80 countries, employs nearly 135,000 people, and possesses a wide consumer base in more than 135 countries. P&G started as a small family runs soap and candle Business Company now offer products and services of excellent quality and value to customers in 135 countries. P&G is a public limited company. The company lists its stocks on London, New York and Paris Stock exchanges. P&G is famous for spending million dollars for its research activities. Its continuous efforts in innovation and research provide a value and a wide range of products for consumers to select. P&G also pioneered its leadership in the field of market research, investigation of consumer needs
References: George, J 2000, Emotions and leadership: the role of emotional intelligence, Human Relations, 53(8), pp. 1029–1052.