reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton‚ Knorr‚ Cornetto‚ Lux‚ Vim‚ Lifebouy‚ Dove‚ Close-Up‚ Sunsilk
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advantages 19-20 13. Communication Tools of Sunsilk &Branding 20-22 14. Target marketing strategies 22-24 15. Target marketing strategies 24-28 16. Promotional plan 29 17. Sources 30 Unilever Pakistan SUNSILK Executive Summary: Sunsilk is a brand that provides the hair care facilities. It is a brand of Unilever. It targets the segment on women of 16 to 40 years of age having middle or upper income class. Sunsilk brand is sold in more than 69 countries world-wide. Sunsilk was introduced in Pakistan
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PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever‚ but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported properties fighting tooth decay‚ attributed in advertisements
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Social class: Middle & Lower class. Lifestyle: Outdoor- Oriented‚ Sports-Orie TARGET MARKET After developing possible basis of segmentation‚ the company now has to evaluate the various segments and decide how many and which one to target. Unilever evaluates different segments for Lifebuoy on the basis of potential and growth of different segments. It was first targeted for all family members but now they repositioned it self as beauty soap so their targeted market is changed from kids and
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to create brand awareness and brand royalty in their customers. Consistency‚ one key aspect of IMC strategy is clearly shown‚ seen by a good connection on the use of the product’s logo‚ packaging‚ events and advertisement. Breeze’s new slogan “Dirt is good” is correlated well with their new colorful logo. A stain or dirt symbolized in bright and colorful color conveys positive meaning of dirt; to say that dirt is not totally bad‚ but it’s‚ on the other hand‚ pretty and creative. And this
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The History of Ben & Jerry’s Ben & Jerry’s is an American ice cream company‚ a division of the British-Dutch Unilever conglomerate that manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products‚ manufactured by Ben & Jerry’s Homemade Holdings‚ Inc.‚ headquartered in South Burlington‚ Vermont‚ United States‚ with the main factory in Waterbury. It is best known as an ice cream brand‚ founded in 1978 in Burlington‚ Vermont. In 1977 lifelong friends Ben Cohen and Jerry
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Dove Case notes 1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name‚ symbol‚ sign etc. intended to identify your goods and service by the target audience. A brand is unique and differentiates you from your competitors. To get a brand into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand
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small high street shops. Market research in the 1970s showed that practically everyone loved ice cream. Wall’s ice cream started production. Wall’s ice cream introduced in 1995 in Pakistan under unilever brand. Unilever is one of the biggest brands in Pakistan and 56 other brands are registered under unilever brand. "Meeting the everyday needs of people everywhere". It is the world number 1 in ice-cream‚ margarine‚ and tea-based beverages; also in personal wash‚ prestige fragrances and deodorants.
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html#ixzz2mmFh5gKP Financial Times‚ 2013 Available at: http://www.ft.com/cms/s/3/131f8bd2-adab-11e2-82b800144feabdc0.html#ixzz2mmI2B7hD Financial Times‚ 2013 Forbes‚ 2013. Is every one nuts? P&G now a dog? And Unilever a star? [online] Available at: http://www.forbes.com/sites/stevedenning/2013/01/11/pg-now-a-dog-unilever-a-star-arethey-nuts/ CNN‚ 2013. Can Procter and Gamble CEO Bob McDonald hang on? [online] Available at: http://management.fortune.cnn.com/2013/02/08/procter-gamble-mcdonald/ Daily finance‚ 2013
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Social media strategy Figure 1. Showes place of each startegic component relatively business goal. P&G BUSINESS GOALS and STRATEGY Business Goal: gain 20% market share in deodorant products*‚ total market value worth US $ 1 billion and overtake Unilever with futher market lead. Some assumptions are drown for P&G business strategy related to Old Spice to provide with more precise advocacy. 1. Maintain company harmonized portfolio: Gillette ‘shaving‘ vs. Old Spice ‘grooming‘. To continue
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