Marketing
I. Introduction.
In today's modern life, there are several goods putting on the market. The variety of goods makes consumers have many different choices to choose the best one. How to reach consumers, how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food, drink, detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton, Knorr, Cornetto, Lux, Vim, Lifebouy, Dove, Close-Up, Sunsilk, Clear, Pond's, Hazeline, Vaseline, etc,... The revenues calculated in the millions of dollars each brand has proved Unilever is one of the most successful companies in the business of health care consumers. As a multinational company business, expansion and putting more branches around the world to dominate the global market as one of the objectives of Unilever. Unilever Vietnam was established in 1995 is one of the strategy of Unilever. From 1995 to present, the company has invested about $ 120 million to access to markets in Vietnam. Unilever's famous products such as Sunsilk, Clear, Dove, Pond's, Close-up, Cornetto, Paddle Pop, Lipton, Knorr etc,…have been introduced. With the advantage of excellent quality and reasonable price suit to Vietnamese consumer so the brand has quickly become the most consumer goods in Vietnamese market and achieve many profits from the customers. Omo is one of the famous brands of Unilever in Viet Nam. The success of the Omo in the Vietnamese market is a convincing evidence for Unilever's strategy to expand the market as well as bring its brand closer to consumers. When identifying Unilever's success, I want mention about marketing strategy which is one of the important factors making the success of Unilever as now. II. Identify and discuss each of
In today's modern life, there are several goods putting on the market. The variety of goods makes consumers have many different choices to choose the best one. How to reach consumers, how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food, drink, detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton, Knorr, Cornetto, Lux, Vim, Lifebouy, Dove, Close-Up, Sunsilk, Clear, Pond's, Hazeline, Vaseline, etc,... The revenues calculated in the millions of dollars each brand has proved Unilever is one of the most successful companies in the business of health care consumers. As a multinational company business, expansion and putting more branches around the world to dominate the global market as one of the objectives of Unilever. Unilever Vietnam was established in 1995 is one of the strategy of Unilever. From 1995 to present, the company has invested about $ 120 million to access to markets in Vietnam. Unilever's famous products such as Sunsilk, Clear, Dove, Pond's, Close-up, Cornetto, Paddle Pop, Lipton, Knorr etc,…have been introduced. With the advantage of excellent quality and reasonable price suit to Vietnamese consumer so the brand has quickly become the most consumer goods in Vietnamese market and achieve many profits from the customers. Omo is one of the famous brands of Unilever in Viet Nam. The success of the Omo in the Vietnamese market is a convincing evidence for Unilever's strategy to expand the market as well as bring its brand closer to consumers. When identifying Unilever's success, I want mention about marketing strategy which is one of the important factors making the success of Unilever as now. II. Identify and discuss each of