"Unilever Slogan" Essays and Research Papers

  • Unilever Slogan

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agricultural...

    Agriculture, PG Tips, Rainforest Alliance 1131  Words | 4  Pages

  • Unilever

    UNILEVER Everyday 150 million people buy a unilever product to feed themselves or clean themselves or their homes. Employing over 206,000 people in over 100 countries and 2000 alone in uk achieving an annual sales of about 900 million pounds in UK, unilever today is one of the largest international company today. Like many companies even unilever has faced its ups and downs. it was established in the 1885 and faced many difficulties until the end of second world war, even though in spread in fragments...

    Corporate social responsibility, Customer, Form of the Good 1271  Words | 4  Pages

  • Unilever

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap, especially the market share of other brands. In current detergent powder market, Unilever products...

    Clothing, Detergent, Gross margin 858  Words | 4  Pages

  • Unilever

    Department ♦Planning department ♦Costing department ♦Finance department ♦Payment department ♦Cash office ♦Wages & salaries department ♦Business Support Department ♦Administration department Unilever Pakistan Ltd is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (a company incorporated in the United Kingdom) Fundamentals of Organization We often begin to describe a firms Structure by looking at its Organization Chart. Organizational Chart:- The reporting...

    Division of labour, Flat organization, Management 2087  Words | 7  Pages

  • Marketing and Unilever

    Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation, Targeting, Differentiation, and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is “TO ADD VATILTIY...

    Dandruff, Marketing, Rahim Yar Khan District 995  Words | 6  Pages

  • Unilever Bd

    Unilever Bangladesh 1. Economy and market condition of Bangladesh 2. Unilever History 1. Unilever was created in 1930 by the merger of the operations of British soap maker Lever Brothers. Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer products brands in foods, beverages, cleaning agents and personal care products. 2. Unilever BD Ltd.(UBL) The origin dates back to 1964, when the first Manufacturing operations were set up as a part of...

    Bangladesh, Bengali language, Dhaka 757  Words | 3  Pages

  • CSR In Unilever

    SOCIAL RESPONSIBILITY IN UNILEVER RODRIGO GONZALEZ STUDENT NO. 110526296 LAUREL HETHERINGTON DECEMBER 9, 2011 WORD COUNT: 1,505 TABLE OF CONTENTS EXECUTIVE SUMMARY ………... P. 3 INTRODUCTION ………………… P. 3 SUSTAINABLE LIVING PLAN …. P. 4 WHAT OTHERS ARE SAYING … P. 5 ANALYSIS ………………………… P. 7 CONCLUSION ……………………. P. 8 APPENDIX ………………………... P. 10 EXECUTIVE SUMMARY With over a century of developing brands focused on health and wellbeing, Unilever now produces more than...

    Carbon dioxide, Corporate social responsibility, Ecological footprint 1618  Words | 12  Pages

  • Unilever Company

    The following report pertains to Unilever Company. This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie, a Dutch margarine company and British based Lever Brothers, a soap and detergent company. Over the next decades, Unilever continued acquiring companies and brands...

    Brand, Factor analysis, Marketing 1240  Words | 4  Pages

  • Pest on Unilever

    Pest Analysis On Unilever - December 2nd, 2010 ________________________________________ Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified...

    Analysis, Economics, Economy 1000  Words | 4  Pages

  • SWOT Analysis For Unilever

    Unilever is an international consumer good company. With more than 400 branches, Unilever has their products sold in more than 190 different countries in the world. Unilever products focus on people's health and well-being. The company’s portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove, Rexona, Lux, Sunsilk...

    Brand, Brand management, Developed country 538  Words | 2  Pages

  • Unilever Case Analysis

    major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market's specific preferences and consumers' local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country...

    Brand, Brand management, Core business 2181  Words | 6  Pages

  • Unilever Competitors Analysis

    make money and succeed. Effectively, the businesses are at war, fighting to gain the same resource and territory i.e. the customer and like in war, it is necessary to understand the enemy. For that reason we will analyze the competitive market of Unilever. PROCTOR & GAMBLE Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140...

    Brand, Brand management, Competition 2541  Words | 7  Pages

  • Importance of Packaging in Unilever

    Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK, The Netherlands Abstract: The case examines how Anglo-Dutch retail giant Unilever Group used innovations in packaging to differentiate its products. It explains how Unilever used packaging as a marketing tool to launch, relaunch, reposition and increase demand for its products and attract new customers. Several instances where innovative packaging helped Unilever increase revenues of its products are...

    Competition, Innovation, Marketing 1041  Words | 5  Pages

  • Unilever and Proctor & Gamble

    FAYOL’S 14 PRINCIPLES OF MANAGEMENT APPLIED ON UNILEVER AND PROCTOR & GAMBLE Yohaan Samuel H00114548 A Frenchman named Henri Fayol (1841-1925), although an engineer came up with a theory. He changed the thoughts of business administration and sculpted a structure of management that is practiced even now in this day and age by a vast number of companies worldwide. This theory of his, now commonly known as ‘The 14 principles of management by Fayol’ is going to be applied in two mega-organisations...

    Company, Corporation, Decision making 2453  Words | 6  Pages

  • The Corporate Portfolio Strategy of Unilever

    Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover, the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core...

    1990s, Brooke Bond, Henkel 1121  Words | 4  Pages

  • Unilever Bangladesh Limited Report

    Unilever Bangladesh Limited    Historical Background Unilever Bangladesh Limited is a subsidiary of Unilever, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility...

    Lever Brothers, Port Sunlight, Unilever 1504  Words | 5  Pages

  • Logistics Unilever Report

    Who are Unilever: - Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense, as palm oil was a major raw material for both margarines and soaps, and could be imported more efficiently in larger quantities. Unilever is a (British – Dutch) multinational consumer goods...

    Antonius Johannes Jurgens, Brand, Customer 554  Words | 3  Pages

  • Unilever Situation Analysis

    Promise For starters, let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment, which includes consumers, their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status, and also...

    Chief executive officer, Corporate governance, Henkel 1591  Words | 6  Pages

  • Background to Unilever East Africa

    BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food, home, and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi, Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer...

    Colgate-Palmolive, Competition, Henkel 774  Words | 3  Pages

  • Unilever & Procter and Gamble

    Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating companies in more than 40 countries. The company produces and distributes a vast number of well known brands in the areas of nutrition, hygiene and personal care that are used by consumers all over the world. The history of Unilever dates back to 1885, William Lever established...

    Lever Brothers, Mergers and acquisitions, Palm oil 1038  Words | 4  Pages

  • Business Environment of Unilever

    business activities. Scenario: Brands for life www.unilever.co.uk/brands Food care Home care Personal care The story of Unilever (currently one of the world's biggest companies) began way back in the 1890s, when W. H. Lever, founder of Lever Bros, developed his concept of soap -the Sunlight Soap. Like many businesses, particularly global organisations, Unilever is a subject of its business environment – economic boom, depression, wars, changing consumer lifestyles and advances in technology...

    Activity, Business, Lever Brothers 853  Words | 4  Pages

  • A Decade Of Organizational Change At Unilever

    A Decade of Organizational Change at Unilever Unilever is one of the world's oldest multinational corporations with extensive product offerings in the food, detergent, and personal care businesses. It generates annual revenues in excess of $50 billion and a wide range of branded products in virtually every country. Detergents, which account for about 25 percent of corporate revenues, include well-known names such as Omo, which is sold in more than 50 countries. Personal care products, which account...

    Europe, Henkel, Marketing 939  Words | 3  Pages

  • Managing Hindustan Unilever Strategically

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY* Unilever is one of the world's oldest multinational companies. Its origin goes back to the 19lh century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses- In 2004, the Unilever 2010 strategic plan was...

    Board of directors, Fast moving consumer goods, Food 1351  Words | 4  Pages

  • The Impact of Social Performance - Unilever and Its Environmental Responsibility

    The impact of social performance - Unilever and its environmental responsibility Unilever is one of the world largest multinational companies, merged by British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie in 1929, which is related with lives of over two billion people every day mainly in the area of food and beverage, home care and personal care. The corporate purpose of Unilever indicates that they require "the highest standard of corporate behavior towards everyone...

    Business ethics, Corporate social responsibility, Environment 2166  Words | 6  Pages

  • Implicit Attitude Formation Through Classical Conditioning

    ATTITUDES Razran (1938) read various political slogans to people while providing some of them with a free meal. and found that agreement with the slogans was greater when people received the free meal than when they did not. Though myriad alternative explanations have been proposed to account for Razran's findings, this was probably the first experimental attempt to affect attitudes toward various objects via pairing an attitude object (CS, a political slogan) with other valenced objects (US. a free...

    Attitude, Behaviorism, Classical conditioning 958  Words | 4  Pages

  • Case Study P & G and Unilever

    Case Study : Fighting for the next billion shoppers The eternal battle between Procter & Gamble and Unilever Jun 30th 2012 A TRIP to Paris is not usually a miserable way to celebrate your birthday, but so it was this year for Bob McDonald. On June 20th, as he turned 59, the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank, in which he predicted lower-than-expected profits in the coming...

    Country classifications, Developed country, Developing country 2151  Words | 7  Pages

  • Introduction to Unilever

    Introduction to Unilever Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the...

    Brooke Bond, Hindustan Unilever, Lever Brothers 1420  Words | 5  Pages

  • Levi Jeans: Showing What Women Are Made of: an Advertisement Analysis

    rebellion, confidence, and most importantly independence in women, which are each brought about in the advertisements. This cultural change is evident in the different slogans of the ads, overall various images of the women, the angle of the shots, the use of technology, the color scheme and layout of the two advertisements. The slogans in the two advertisements are totally different, sharing two completely diverse messages. The 1954 advertisement with the words “look pretty” and the 2009 showing...

    1950s, Advertising, Clothing 1592  Words | 4  Pages

  • Rhetoric, Propaganda and Animal Farm

    a conniving liar who artfully twists the facts that are brought before him. Napoleon’s regime encourages the chanting of political slogans, guilt and embarrassment if the animals question management’s motive, and denial and confusing doubletalk when it is obvious that management disobeys the governing rules of the farm The chanting and singing of political slogans and songs reinforces the propaganda of Napoleon’s regime. Napoleon, along with Squealer, drills ideas into the other animals minds,...

    Animal Farm, Eric Burdon, George Orwell 974  Words | 3  Pages

  • Do Lotteries Benefit the Poor?

    The main way that lottery promoters succeed in attracting the poor is through the persuasive use of advertisements. Other members of anti-lottery groups believe lottery advertisements are deceitful and attract poor people to its promises. Flashy slogans and pictures of large amounts of money are more than enough to pull the needy closer. These poor people are those that least need to be attracted, because they do not have the money to spend on tickets. This wasted money on advertisements is capital...

    Advertising, Gambling, Lotteries in the United States 902  Words | 3  Pages

  • Arte Povera and Politics

    relationship with nature. It also mirrors the political climate because written on the beeswax is a slogan from the Paris student protests: “Solitario Solidale” (Solitary Solidarity.) Therefore, this art piece by Merz is coherent with the aims of Celant to deconstruct the barrier between art and life because the art itself is composed of everyday objects and scrawled upon it is a real political slogan. The years of the Arte Povera movement also overlapped with the politically charged years of the...

    Art, Arte Povera, Conceptual art 1334  Words | 4  Pages

  • animal farm

    "Surely, comrades, you do not want Jones back?" Slogans: "four legs good, two legs bad" Below you will find an excerpt from Gradesaver's detailed theme of propaganda. Propaganda and Duplicity Old Major uses some techniques of propaganda in his speech to the animals - he identifies humans as the enemy, and attempts to unite them all against this common enemy. He promises that their lives will be better and easier if they do what he suggests and overthrow the humans. He also teaches...

    Accept, Animal Farm, Mammal 892  Words | 3  Pages

  • Police Officer

    your business) (2pts) ▪ Your business address - #, street, city, state, zip code (2 pts) ▪ Your business phone number (2 pts) ▪ Your business e-mail address (2pts) ▪ Your business fax number (2 pts) ▪ Slogan (a sample slogan is from McDonalds, “I’m lovin’ it”) (2 pts) ▪ Logo (graphic) (2 pts) To print out your business card go to: File (Print (Change copies per sheet ( print multiple copies per sheet (OK Written Reflection Rubric (40 points) ...

    Essay, Five paragraph essay, Microsoft 976  Words | 7  Pages

  • Hindustan Unilever Hindustan Unilever LimitedHUL Is

    Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company  Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd...

    BSE Sensex, Hindustan Unilever, Marketing 1293  Words | 5  Pages

  • Image vs. Word in Advertising

    was a rather shocking WWF advertising that displayed a shotgun pointed at a child in a tiger costume. Without the slogan "imagine this is yours", it would be extremely hard to comprehend the intended message that hunting not yet fully grown animals or poaching endangered species should be prohibited. In this case, it indeed is the image that catches the eye, however, the slogan renders the advertising a complete message that still is somewhat shocking and in that way sticks in the addressee's ...

    Advertising, Communication design, IMAGE 1058  Words | 5  Pages

  • Unilever

    UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th, 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization...

    Brand, Brand equity, Brand management 4318  Words | 28  Pages

  • Marketing Management. Analysis of Financial Statement. Unilever Pakistan Limited

    SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (A company incorporated in the United Kingdom.) The Company...

    Cooking oil, Karachi, Lever Brothers 611  Words | 4  Pages

  • unilever

    History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA, with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants' Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring...

    Brand, Chief executive officer, Corporate governance 2474  Words | 15  Pages

  • Unilever

    and syndicating it. You can see our video on the Yahoo home page and never leave that site." Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe, Dove, Pond’s, and Vaseline in the personal care market; Comfort, Sunlight, and Surf in the home care market; and Bertoli, Hellman’s, Knorr, and Lipton in the foods market. Unilever is also a company that has an enlightened view of the use of media for advertising – and it’s worth...

    Advertising, Brand, Brand management 650  Words | 2  Pages

  • Unilever

    Introduction: Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. Both Unilever companies have...

    Brand, Unilever 3840  Words | 14  Pages

  • Hindustan Unilever Ltd

    “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other diploma or degree of any university. The quotations of some professionals are accepted as it is, so as to accept their work in full without any interference. Chapter-1 Introduction Objective of the study The main objectives of the study of this project are:- * To study the growth and expansion of Hindustan Unilever Limited...

    Harish Manwani, Hindustan Unilever, Unilever 912  Words | 6  Pages

  • Unilever in India: Hindustan Lever’s Project Shakti

    THURSDAY, MARCH 23, 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan, Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However, with the entry of foreign MNC, HLL is suffering from stagnant...

    Economics, Hygiene, Management 883  Words | 3  Pages

  • Unilever

    Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day, someone somewhere chooses a Unilever product. This paper points out that, at the heart of the corporate purpose, which guides Unilever in its approach to doing business, is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards, (2) utilizing its wealth of knowledge and international...

    Lever Brothers, Margarine Unie, Marketing 442  Words | 2  Pages

  • Hindustan Unilever Ltd

    Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited, a fast moving consumer goods company, manufactures and sells home care, personal care, and food products in India and internationally. The company offers soaps, detergent bars, detergent powders, detergent liquids, scourers, etc.; and personal products, such as oral care, skin care, and hair care products, as well as deodorants, talcum powders, color cosmetic products, and Ayush health care and personal care products and services...

    Cosmetics, Harish Manwani, Henkel 1441  Words | 3  Pages

  • Hindustan Unilever Limited

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10,000 crores. The mission that inspires HUL's 36,000 employees, including about 1,350 managers...

    Advertising, Corporation, Harish Manwani 795  Words | 3  Pages

  • Features of Hindustan Unilever Ltd

    Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai, Maharashtra, India Key people Harish Manwani (Chairman),Nitin Paranjpe (CEO and MD) Products Foods, beverages, cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16,500 (2011) Parent Unilever Plc (67%) Website...

    BSE Sensex, Harish Manwani, Hindustan Unilever 581  Words | 3  Pages

  • Unilever

    Myriam Riedel, brand leader Out Of Home Company Context • On any given day, two billion people use Unilever products to look good, feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Dove, Carte d’Or, Skip • Unilever is the leader in the ice cream category on the In Home and Out Of Home business with brands like...

    Coffee, Drink, Innovation 385  Words | 2  Pages

  • Dove Case

    expressed in billboards, television and print. As time passed by minor changes were made to the slogan. For example, the term cleansing cream was replaced with the term moisturizing cream. The Dove beauty bar was endorsed by dermatologists and physicians for the treatment of dry skin in the 1980s. In the year 2000 Dove was approached to become a Masterbrand. This meant that Dove would lend its name to Unilever entries in the personal care categories. Next to the beauty bar category there would also be...

    Advertising, Brand, Brand management 951  Words | 3  Pages

  • Multinational Corporation in Bangladesh

    channels in Bangladesh. * Nestle has a verity of products. Its main products are nutrition products. Foods, and beverage. Some of Nestle's popular products in Bangladesh are: -Nido Milk Powder -Maggi noodles -Nescafe Coffee -Cerelac * Its slogan is “Good food, Good life”. * Nestle has its corporate office in Bangladesh located at Gulshan Tower (4th Floor), Plot 31, Road 53,Gulshan North C/A, Dhaka 1212, Bangladesh. 2. British American tobacco: British American Tobacco (informally BAT)...

    American Tobacco Company, Bangladesh, Corporation 1439  Words | 5  Pages

  • Blue Band Ad Analysis

    look good and get more out of life. COMPANY’S INTRODUCTION Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to...

    Communication, Milk, Nutrition 1438  Words | 5  Pages

  • Marketing Research Project

    popular brands one can discover around big cities. Furthermore, we decided to go for Ben & Jerry’s because we will benefit by doing research in The Netherlands since Ben & Jerry’s is under the Unilever, which is part of the Unilever Group owned by the Netherlands-based Unilever N.V. and UK-based Unilever PLC, which is also one of the biggest consumer product company. Ice Cream Market Issues Sales of impulse ice cream are set to register positive value growth of 5.5% during 2003, reaching...

    Ben & Jerry's, Marketing, Marketing research 728  Words | 3  Pages

  • Marketing Product Dove

    Variation Gamut CREAM BATHING BAR GENTLE EXFOLIATING BATHING BAR FRESH MOISTURE BATHING BAR Packaging Color Palette D3D4CE CCB754 0C1A57 89C2DA 3D7AA8 161E6B 78AE5A Marketing Parent Company Category Sector Tagline/ Slogan USP HUL (Unilever) Personal Health Care – Soap FMCG Everyday Moisture is the key to beautiful skin Deep Moisturizer for Dry Skin STP Segment Target Group Personal Health Care – Soap , Hair Care &Deodorants Targets women of all ages, shapes & sizes Dove...

    Advertising, Brand management, Marketing 477  Words | 3  Pages

  • Hindustan Unilever Limited

    goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01, 2006. |Having worked with HLL's UK based parent company - Unilever - for over 25 years, Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa, Middle East and Turkey). HLL has been experiencing many problems since the late 1990s. The company's | |plans for 2006 include moves aimed at increasing its market share in the...

    Harish Manwani, Hindustan Unilever, Lever Brothers 1628  Words | 6  Pages

  • indian tea industry

    Agarbatti, Matches And The Next Upcoming Products Should Be Available At All The Retail Outlets Of 18500 Villages In Gujarat. 2. Rajani Group Plans To Convert To Public Limited From Privatelimited And Grow Further. 3. Putting In Practice The Slogan Of Rajani Group, “Partners In Business Is Partner In Profits”, Rajanai Group Plans To Merge The Other FMCG Line Companies And Their Products With Rajani Group Brand Name Thus Giving Them A Chance To Grow Faster. TEA INDUSTRY OF INDIA Tata Tea...

    Black tea, Brooke Bond, Iced tea 1268  Words | 4  Pages

  • Unilevel Strategy and Structure

    Organizational Strategy’s and Structure – Unilever Introduction Unilever is one of the largest packaged consumer goods companies specializing in hundreds of different brands. Unilever is based in Holland and the UK and is jointly owned by Unilever N.V and Unilever PLC. Both companies have the same board of directors but operate as a single entity and list there stock separately. In 2000, Unilever restructured their board of directors by electing new faces to the board and seeing other key members...

    Brand, Company, Investment 1475  Words | 5  Pages

  • Marketing and Unilever

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  • Dove's Advertising Campaign

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  • Hul - Strategic Analysis

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