• dont read this
    global Lipton business. In 1991, Unilever created a first Joint Venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. 4. Under the slogan~ DIRECT FROM THE TEA GARDEN TO THE TEA POT, he made tea a popular and approachable...
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  • Uniliver Report
    UNILEVER Presented to : Sir Rafi-Ullah Bilal Presented By : Group No. 3 DEPARTMENT OF COMMERCE UNIVERSITY OF SARGODHA Contents: Slogan Introduction History Management General Information Profit of 2008-2009 Places...
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  • Unilever Brazil
    and impressive so that women would talk about those things while they are using S products. Moreover, Unilever could produce some slogans that based on the symbolic value NE people attach to cleanses. For example, the slogan can be “Using S, you will have a brighter life.” Promotions could also be...
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  • intercultural communication
    Nyquil a cough and cold medicine that helps fight 6 symptoms and lets you sleep peacefully. He was dressed in his ski outfit skiing in the snow, when coming in to go to bed only interaction was with himself as he went to bed. It showed health values, and also showed the P&G symbol. The slogan for...
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  • Lipton
    Thomas Lipton. Under the slogan “direct from the tea gardens to the tea pot,” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton business was acquired by consumer goods company Unilever in a...
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  • Sunsilk
    My new idea is COLOR SHAMPOO under the brand name of SUNSILK and the parent company is UNILEVER Pakistan. 3 Introduction: 4 The new concept is color shampoo under the brand name of SUNSILK which is already famous all over the world. This is the advanced form of shampoos and new feature add up...
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  • Mgt351
    : Instructor: Arif Ghani School of Business North South University Table of Content Topics name | Page no. | 1. Executive summary of Unilever * Background | * History | | 03 | 2. Business at a glance * Types of business | * Mission | * Slogan of Unilever | | 05...
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  • Home Care Industry
    , which is essentially marketed as the high performance and no-mess variant of its two most prominent brands, Cold Power and Dynamo. * * * Unilever Australia’s Omo remained the best-selling laundry detergent in Australia in 2011 with a 19% value share. Unilever Australia held a 22% value...
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  • Multinational Corporation in Bangladesh
    : -Nido Milk Powder -Maggi noodles -Nescafe Coffee -Cerelac * Its slogan is “Good food, Good life”. * Nestle has its corporate office in Bangladesh located at Gulshan Tower (4th Floor), Plot 31, Road 53,Gulshan North C/A, Dhaka 1212, Bangladesh. 2. British American tobacco: British...
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  • Consumer Marketing Paper
    will also examine two major fortune 500 companies that exemplify how marketers need to understand the wants and needs of different consumers. Those companies include Unilever and McDonald’s. Both companies have marketing strategies that involve segmenting the market and identify particular consumer...
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  • Hey You
    samples to the villagers to try out the product and offer discount coupons on wrapper redemption schemes. Distribution: Pepsodent Parent Company The Anglo-Dutch company Unilever Category FMCG Sector Personal Care – Toothpaste Tagline/ Slogan My toothpaste fights 10; Protection Outside Freshness...
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  • New Product Development
    remember. * Brand Mark: The brand mark of “Liva” is: L i v a * Trade Mark: Our trade mark is: Unilever Limited. * Slogan: “Life time beauty is Liva`s duty” * Segmentation: “Liva” is segmented(division of market into groups)(DeThomas, 2001) into following categories...
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  • Business Administration
    size of our company while reducing our environmental impact. LOGO & SLOGAN Logo of “UNILEVERSLOGAN “FEEL GOOD, LOOK GOOD AND GET MORE OUT OF LIFE…” OBJECTIVES AND STRATEGIES Strategies 1980-2000 Between 1980-1982 Unilever began reviewing its strategy...
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  • Marketing
    , Lipton now possesses thousands of acres of quality tea gardens in East Africa. In 1991, Unilever created a first Joint Venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America Under the slogan~ DIRECT FROM THE TEA GARDEN TO THE...
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  • Women as Sex Object in Ads
    Women as Sex Objects in Axe Body Spray Ads: In present era the media and the advertisers are portraying and delivering a negative impact to our culture. For example the ads of Axe Body Spray. Axe body spray is product of the Unilever. Axe body spray leads the target consumer to believe that by...
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  • Lipton.Doc
    price was far too high so he started growing his own tea and selling them in packets by the pound, half pound, and quarter pound, with the advertising slogan: "Direct from the tea gardens to the teapot." Lipton teas were an immediate success in the United States. Thomas Lipton was knighted by Queen...
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  • Surf Excel
    ................................................................................................................................................ 6 Packaging .................................................................................................................................................. 6 Brand Slogans...
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  • ponds
    PONDS < Persil.. Prega News.. > Pond’s Parent Company PONDS < Persil.. Prega News.. > Pond’s Parent Company HUL (Unilever) Category FMCG Sector Personal Care – Skin Care Tagline/ Slogan Ponds: where your real age vanishes; Ponds, for timeless beauty; The...
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  • Business
    from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the cliches of the beauty...
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  • Swot
    swot Kwality Walls | Parent Company | HUL | Category | Food Product | Sector | Food Products | Tagline/ Slogan | A treat for every occasion | USP | Lots of varieties like Cornetto, Feast | STP | Segment | Quality conscious children and adults | Target Group | Kids and youth...
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