• dont read this
    was acquired by consumer goods company UNILEVER in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business. In 1991, Unilever created a first Joint Venture with PepsiCo...
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  • intercultural communication
    bed. It showed health values, and also showed the P&G symbol. The slogan for this commercial was, The Nighttime, Sniffling, Sneezing, Coughing, Aching, Stuffy head, Fever, So-You-Can-Rest Medicine. Suave shampoo and conditioner. Slogan, Suave Professionals works as well as salon brands so you can have...
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  • Unilever Brazil
    Unilever Brazil: Case Write-Up on Marketing Strategies for Low-Income Consumers Questions 1.Should Unilever target the NE segment? Is the segment attractive and can Unilever compete? What are the pro’s and con’s? According to the Unilever Brazil case, Unilever already had an 81% share of the...
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  • Uniliver Report
    UNILEVER Presented to : Sir Rafi-Ullah Bilal Presented By : Group No. 3 DEPARTMENT OF COMMERCE UNIVERSITY OF SARGODHA Contents: Slogan Introduction History Management General Information Profit of 2008-2009 Places of...
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  • Sunsilk
    be advanced and much different with that product. [pic] 2 My new idea is COLOR SHAMPOO under the brand name of SUNSILK and the parent company is UNILEVER Pakistan. 3 Introduction: 4 The new concept is color shampoo under the brand name of SUNSILK which is already famous all over the world. This...
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  • Hey You
    This is report is about the promotional plans of pepsodent a fast moving consumer goods by Unilever Nepal located in Basamadi, Makwanpur ,Nepal. The toothpaste market in Nepal is growing but Unilever Nepal Ltd has made a reason to smile. While the oral care industry in the country continues to grow...
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  • Home Care Industry
    no-mess variant of its two most prominent brands, Cold Power and Dynamo. * * * Unilever Australia’s Omo remained the best-selling laundry detergent in Australia in 2011 with a 19% value share. Unilever Australia held a 22% value share in laundry care overall, mainly due to its focus on only...
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  • Consumer Marketing Paper
    understand the wants and needs of different consumers. Those companies include Unilever and McDonald’s. Both companies have marketing strategies that involve segmenting the market and identify particular consumer needs. Unilever is a well-known company that produces a wide range of products from health and...
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  • Multinational Corporation in Bangladesh
    Foods, and beverage. Some of Nestle's popular products in Bangladesh are: -Nido Milk Powder -Maggi noodles -Nescafe Coffee -Cerelac * Its slogan is “Good food, Good life”. * Nestle has its corporate office in Bangladesh located at Gulshan Tower (4th Floor), Plot 31, Road 53,Gulshan North...
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  • Mgt351
    Course: MGT 351 Section: 01 Group Name: Submission date: 01.08.12 Name of the Company- Unilever Bangladesh Limited Prepared by: Name: ID. NO. 1. 2. 3. 4. Mamunur Rashid 1020379030 5. Prepared for: Instructor:...
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  • Business Administration
    Report UNILEVER PAKISTAN Presented To Mr. FASIH UL KARIM Presented By Syed Irfan Ahmed Sana ul Haq Abdullah Shaikh Table of Content PRODUCTS COMPANY PROFILE HISTORY Lever brothers is founded by WILLIAM HESKETH LEVER in 1890. The company under its present name of Unilever was...
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  • Marketing
    Lipton. Under the slogan “Direct from the tea gardens to the tea pot” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton business was acquired by consumer goods company Unilever in a number of...
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  • Lipton
    Introduction of uniever Unilever was created in 1930 when the British soap-maker Lever Brothers merged with the Dutch margarine producer, Margarine Unie. At that time, an international merger was an unusual move. But the owners of the two companies could see that bringing together complimentary...
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  • New Product Development
    Physical Evidence 19 Brand Name 19 Brand Mark 19 Trade Mark 19 Slogan 19 Segmentation 20 Classification Of Product 20 Product Life Cycle 21 ...
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  • Women as Sex Object in Ads
    advertisers are portraying and delivering a negative impact to our culture. For example the ads of Axe Body Spray. Axe body spray is product of the Unilever. Axe body spray leads the target consumer to believe that by using this product he will be more popular and attractive among the women. So axe straight...
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  • Lipton.Doc
    price was far too high so he started growing his own tea and selling them in packets by the pound, half pound, and quarter pound, with the advertising slogan: "Direct from the tea gardens to the teapot." Lipton teas were an immediate success in the United States. Thomas Lipton was knighted by Queen Victoria...
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  • "The Power of Advertising." Explore the Nature, Purpose and Effectiveness of Rhetoric as Used in Some Adverts of Your Choice
    An example of this is seen in appendix one, an advert for Revlon Fabulash mascara. The purpose of this advert is clear: to sell the mascara. The slogan used to describe not only tells the reader that you would get "famously full-on lashes", the alliteration presents the effect the product would have...
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  • Surf Excel
    ......................................................................................................................................... 6 Brand Slogans............................................................................................................................................ 6 Brand...
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  • Business
    publicity and sales promotion strategies in order to... Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development...
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  • ponds
    News.. > Pond’s Parent Company PONDS < Persil.. Prega News.. > Pond’s Parent Company HUL (Unilever) Category FMCG Sector Personal Care – Skin Care Tagline/ Slogan Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you USP Pond’s, has...
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