Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example‚ if the shoe producer enters the business of clothing manufacturing. In this case there is no direct connection with the company´s existing business - this The unrelated diversification is based on the concept that any new business or company‚ which can be acquired under favorable financial conditions and has the potential for high revenues‚ is suitable
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Currently a Unilever brand can be found in one out of every two households in the world. Yeti t is remarkable to see that the corporate image of a company whose brands are so well known‚ and whose operations are so widespread‚ is so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous. It was not merely that the corporate name was not found on any brands or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products‚ including
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proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad‚ diversifriction
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Diversification is a good way to increase profits‚ create more value or reduce market risks from having only one or few product lines. As such‚ different companies diversify for various reasons‚ and therefore‚ diversification can be either related or unrelated. However‚ not all the companies succeed when choosing diversification as part of their corporate strategy. Like everything else‚ diversification does come with its ups and downs. Diversification can be beneficial‚ but probably up to a certain
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Diversification Strategies in the Global Retailing Industry: Essays on the Dimensions and Performance Implications DISSERTATION of the University of St. Gallen‚ School of Management‚ Economics‚ Law‚ Social Sciences and International Affairs to obtain the title of Doctor of Philosophy in Management submitted by Timo Sohl from Germany Approved on the application of Prof. Dr. Thomas Rudolph and Prof. Dr. Günter Müller-Stewens Dissertation no. 3987 Difo-Druck GmbH‚ Bamberg 2012
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SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES MARKETING MANAGEMENT PROF V.V Ramasastry “Research Paper- Diversification leads to success?” Submitted By- Anil -15
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Unilever parenting& Diversification trough forward integration in the car industry Strategy in Work Egon Christopher Westerhausen Summer 2009 Growth share matrix 3 Building the growth Share Matrix from the Parenting Matrix given in the case study. Question 1 5 MARKET SHARE 5 Unilever Question(ii) 6 Positive and negative bias of a merger. 7 Question (i)Determine other areas of forward integration that car manufactures might consider and explain why? 8 Strategy that may
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Introduction: Unilever is an Anglo-Dutch company‚ with a history of colonial exploitation‚ on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food‚ beverages‚ cleaning agents and personal care products. Unilever employs more than 247‚000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam‚ Netherlands‚ and Unilever PLC in London‚ United Kingdom. Both Unilever companies have
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Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products
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and syndicating it. You can see our video on the Yahoo home page and never leave that site." Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe‚ Dove‚ Pond’s‚ and Vaseline in the personal care market; Comfort‚ Sunlight‚ and Surf in the home care market; and Bertoli‚ Hellman’s‚ Knorr‚ and Lipton in the foods market. Unilever is also a company that has an enlightened view of the use of media for advertising – and it’s worth
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