The Subway restaurant chain likes to tell its customers to “eat fresh”. But in 2004 Subway had to eat something different: a controversial cross-promotional campaign launched by its’ German franchises. Cross-promotions occur when two organisations agree to promote each other’s products or goals. In the Subway case‚ the restaurant chain’s 100 German franchises contacted the company handling German distribution of Super Size Me‚ a documentary harshly critical of McDonald’s Subway international
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Five Trends in the Restaurant Industry The number one growing trend in the restaurant industry is the idea of fresh‚ healthy meal options. According to the NRA a growing number of consumers are becoming more health conscious‚ and therefore looking better their diets. Restaurant owner have taken note of this and are trying to provide a healthy selection of food for its consumers. In fact forty percent of restaurant owners had budgeted more spending in 2010 compared to 2009. They are willing to
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Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian‚ seafood‚ steak); the cuisine (e.g. Italian‚ Chinese‚ Indian‚ French‚ Thai) and/or the style of offering (e.g. tapas bar‚ a sushi train‚ a tastet restaurant‚ a buffet restaurant or a yum cha restaurant). Beyond this‚ restaurants may differentiate themselves on factors including speed (see fast food)‚ formality‚ location‚ cost‚ service‚ or novelty themes (such as
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Perceptions of Restaurant Cleanliness: A Cross Cultural Study By Seung Ah Yoo Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirement for the degree of Master of Science In Hospitality and Tourism Management Suzanne K. Murrmann‚ Chair BeomCheol (Peter) Kim Manisha Singal July 9‚ 2012 Blacksburg‚ Virginia Keywords: Service Quality‚ Restaurant Cleanliness‚ Culture Customer Perceptions of Restaurant Cleanliness:
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External Analysis of Subway STR 581 Carlos Pineda June 9‚ 2014 Internal and External Analysis of Subway Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world‚ while delivering fresh‚ delicious sandwiches and an exceptional experience. Subway has three core values:
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Underwater Restaurant This is a very unique kind of business establishment. It is different from the typical type of restaurants that usually offers different type of foods such as Chinese‚ French‚ Japanese and Pinoy Style. It is a restaurant underwater (not necessarily under sea water built in aquarium that sorrounds the whole restaurant will make it). The restaurant will offer delicious dishes but specialized in sea foods dishes. It perfectly suits for the people who are looking for a romantic
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exceptional. Toucan Charlie’s Buffet and Grille is definitely a restaurant I would recommend to anyone and everyone. Approaching the restaurant‚ the first thing that I immediately noticed was the theme‚ I saw palm trees standing up to the ceiling‚ rock walls and plants everywhere‚ this gave it a unique atmosphere. The second thing I noticed was that there was a line to pay and another line to be seated‚ instantly this showed that the restaurant was popular. After being seated‚ I was very surprised that
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Restaurant in China Audience: people who are interested in eating but fail to distinguish different kinds of restaurants Purpose: To inform—the classification of restaurant Thesis: Chinese people classify restaurants into fast food restaurants‚ Chinese food restaurants‚ and restaurants with other countries’ styles‚ due to the tastes of foods‚ the function of restaurants and the cooking methods of foods. I. Introduction A. Get attention: In current society‚ diets have become increasingly important
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reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant ’s rounded average rating‚ I can identify the causal impact of Yelp ratings on demand with a regression discontinuity framework that exploits Yelp‟s rounding thresholds. I present three findings about the impact of consumer reviews on the restaurant industry: (1)
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EVALUATING RESTAURANT Olive Garden One of my favorite restaurants is Olive Garden. Without going to Italy to taste their traditional food just come in to Olive Garden and experience the Italian food. They offer wide varieties of Italians food. While the restaurants are similar in the type of food they prepare the difference in their atmosphere‚ menu and services will assist the customers in making the big decision on which one they like to satisfy their appetite. Olive Garden is the
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