"Subway Restaurant Marketing" Essays and Research Papers

  • Subway Restaurant Marketing

    Introduction The heart concepts of marketing are customers wants, values, communications and relationships. Marketing is...

    Business, Business school, Harvard Business Review 945  Words | 4  Pages

  • Subway Marketing Plan

    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food...

    Fast food, Fast Food Nation, Fast food restaurant 1397  Words | 6  Pages

  • Marketing and Subway Sources

    1. What marketing PRICE strategy would you recommend to Subway to counter the threats to its business? I would recommend...

    Fast food, Food, Globalization 774  Words | 3  Pages

  • Marketing a Restaurant

    Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013...

    Affiliate marketing, Internet marketing, Market 2136  Words | 7  Pages

  • Subway Marketing report

     Contents Executive Summary Subway in Financial Year 2013-2014 has witness 1.32 billion revenue in Australia market. Since...

    Customer, Customer service, Customer value proposition 1822  Words | 10  Pages

  • 4 P's of Subway Restaurants: Promotion

    Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass...

    Jared Fogle, Marketing, Price 1487  Words | 4  Pages

  • Subway: Marketing and Busy Ants Segment

    Introduction Subway is a fast food restaurant that was established in 1956 and is now amongst the top franchise...

    Fast food, Fast food restaurant, Hamburger 1243  Words | 5  Pages

  • Subway

    ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age...

    Burger King, Economics, Fast food 1923  Words | 5  Pages

  • An Operational Analysis of Subway Restaurants

    Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy...

    Chuck, Fast food, Fast Food Nation 1080  Words | 3  Pages

  • Business: Marketing and Subway

    1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh...

    Consultative selling, Marketing, Marketing mix 1119  Words | 4  Pages

  • Subway Is the Better Fast Food Restaurant.

    COM155 Subway Is The Better Fast Food Restaurant. Living in this crazy world that is today, where family dinners consist...

    Advertising, Chicken McNuggets, Fast food 946  Words | 3  Pages

  • Subway Assignment

    Subway Profile Subway “Eat Fresh, Live Green”. That mission statement right away tells everyone what Subway is...

    Ciabatta, Fast food, Franchising 973  Words | 4  Pages

  • Subway

    The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the...

    Brand, Ciabatta, Fast food 443  Words | 3  Pages

  • subway

     1. PIZZA HUT Pizza Hut is a global fast food chain, a subsidiary of Yum! Brands Inc., the world’s largest restaurant company. It was...

    Fast food, Fast food restaurant, Hamburger 738  Words | 3  Pages

  • Marketing

    Issue 1 Subway has not only developed as a brand in Australia but also in its marketing strategy due to the early integration...

    Fast food, Fast Food Nation, Market research 2155  Words | 6  Pages

  • Subway Sandwiches

    Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today, there are signs that the...

    Fast food, Fast Food Nation, Fred De Luca 934  Words | 3  Pages

  • Subway Case Analysis

    TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE...

    Competition, Fast food, Fast Food Nation 1225  Words | 5  Pages

  • Subway Case Analysis

    Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional...

    Burger King, Fast food, Fast food restaurant 1335  Words | 4  Pages

  • Subway Swot Analysis

    Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States....

    Fast food, Fast Food Nation, Fast food restaurant 889  Words | 3  Pages

  • Product Evaluation: Subway

    Product Evaluation: SUBWAY Chao Zhao College of Business and Publics Management University of La Verne Abstract The...

    Burger King, Fast food, Fast food restaurant 1773  Words | 5  Pages

  • Subway Value Chain Analysis

    Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca....

    Fast food, Fast Food Nation, Fast food restaurant 1085  Words | 5  Pages

  • Marketing Mix

    AND ADJUST THE MARKETING MIX   PROCEDURES 1-   SUBWAY Fred DeLuca founded the SUBWAY® chain in Connecticut,...

    Customer, Jared Fogle, Marketing 651  Words | 3  Pages

  • Subway Restaurants

    Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project...

    Customer satisfaction, Fast food, Fast Food Nation 21324  Words | 99  Pages

  • Marketing and Restaurant Management

    faAssociation Of Hotel& Restaurant Management Students A plain seam is the most common type of machine-sewn seam. It joins two pieces of...

    Hospitality industry, Hotel, Hotels 1395  Words | 6  Pages

  • Subway Case Analysis

    Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop Situation Analysis A situation...

    Ciabatta, Fast food, Hamburger 1291  Words | 4  Pages

  • How Subway Restaurant Can Avoid Marketing Myopia

    following year they formed Doctor’s Associates Inc. to oversee operations of the restaurants as that franchise expanded. The first...

    Fast food, Fred De Luca, Hamburger 512  Words | 2  Pages

  • Restaurant Marketing Plan

    Restaurant Marketing Plan Neon Memories Diner Product/Service Innovation Neon Memories Diner attracts prospective customers by...

    Diner, Family, Food 1290  Words | 5  Pages

  • Subway-- Operations Management

    The Subway sandwich chain is the largest restaurant operation in the world, as determined by the number of locations....

    Fast food, Fast Food Nation, Quiznos 1883  Words | 5  Pages

  • Why Franchise? Why Subway

    and as the network of franchisees expands the national recognition of this brand grows. When a franchisee enters into a mature franchisee network, they will...

    Business model, Fast food, Fast food restaurant 1676  Words | 6  Pages

  • Micro Analysis of Subway

    Subway as a large international company perform a big role in world’s background.As a restaurant chain, a lot of micro...

    Burger King, Fast food, Fast Food Nation 811  Words | 3  Pages

  • Internal and External Analysis of Subway

    External Analysis of Subway STR 581 Carlos Pineda June 9, 2014 Internal and External Analysis of Subway Subway’s...

    Fast food, Fast Food Nation, Fast food restaurant 1584  Words | 8  Pages

  • Integrated Marketing Communication

    Integrated Marketing Communication Case Analysis Ayesa Vawandia, Elmaria, Nanda, Natasha (0131111172) IMC Planning Context for...

    Fast food, KFC, Lunch 397  Words | 3  Pages

  • Fast Food and Subway

    Introduction of SUBWAY Company In today’s busy world, more and more young people are spending more money in the fast food. Fast food is a...

    Burger King, Fast food, Fast food restaurant 1522  Words | 6  Pages

  • Criticle Analysis: Subway

    Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in...

    Fast food, Fast Food Nation, Fast food restaurant 1145  Words | 4  Pages

  • Defining Marketing Paper

    Defining Marketing Paper This paper will describe the definition of marketing according to Ashley James and two other...

    Business, Consumer, Fast food 859  Words | 3  Pages

  • Franchising: Subway Bulgaria

    activities, and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience, which Subway has...

    Bulgaria, Economic growth, European Union 2117  Words | 7  Pages

  • Five Trends in the Restaurant Industry

    Five Trends in the Restaurant Industry The number one growing trend in the restaurant industry is the idea of fresh, healthy...

    Eating, Facebook, Fast food 1487  Words | 4  Pages

  • Mcdonalds Versus Subway

    McDonalds versus Subway Benjamin Morgan COM/170 June 26, 2012 Mary Clare Mansfield McDonalds versus Subway...

    Big Mac, Bread, Eating 787  Words | 3  Pages

  • Subway Tasty Fallacy Sandwich

    fast-food restaurant Subway. Subway is very skilled in displaying images of fresh foods and using professional...

    Amateur sports, Carl Edwards, Fast food 1128  Words | 5  Pages

  • Unique Restaurant Marketing Plan

    2.0 SITUATIONAL ANALYSIS - Our motto, dine with ease which the name Easétech got its name. Our company would live up to the mission and vision we have...

    Philippines, Social class, Social groups 1021  Words | 4  Pages

  • subway case study marketing management

    MARKET’S INTERESTS Desire of healthy new offers Excellent flavour Good prices: compare to other restaurants Fresh healthy products:...

    Fast food, Fast Food Nation, Fast food restaurant 921  Words | 8  Pages

  • Marketing Research-Theme Restaurant

    Introduction Theme restaurant is a restaurant designed around a particular theme so as the guest can experience unique dining...

    Food, Jekyll & Hyde Club, Restaurant 1547  Words | 5  Pages

  • Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded...

    Ciabatta, Fast food, Hamburger 1113  Words | 4  Pages

  • Subway Business Plan

    Also, please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed...

    Employment, Franchise, Franchising 830  Words | 3  Pages

  • Title: Criticize Me! Subway and the Crossed-Off Cross Promotion

    The Subway restaurant chain likes to tell its customers to “eat fresh”. But in 2004 Subway had to eat something...

    Fast food, Fast Food Nation, Jared Fogle 848  Words | 3  Pages

  • Swot of Subway Sandwich

    analysis of Subway Sandwich Introduction: In the summer of 1965, Subway began its humble start in the quick service...

    Fast food, Fast Food Nation, Fast food restaurant 970  Words | 4  Pages

  • Marketing Sales Promotion

    MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily...

    Competitor analysis, Customer, Customer service 1178  Words | 4  Pages

  • Marketing Plan for Restaurant

    1.0 Business Description Churras is a Brazilian barbecue restaurant where is served premium quality meats which are slowly roasted on long...

    Beef, Brazil, Chicken 798  Words | 3  Pages

  • On the Subway

    Thesis: Sharon Olds in, On the Subway, organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African...

    Black people, Metaphor, Race 844  Words | 3  Pages

  • Subway Innovation Report

    Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and...

    Diffusion of innovations, Fast food, Fast food restaurant 2003  Words | 6  Pages

  • Subway Analysis

     Business Organization Selection: Subway has now become the world’s largest fast food chain in the world, overpassing McDonalds with...

    Fast food, Fast Food Nation, Franchise 2275  Words | 7  Pages

  • SUBWAY Marketing Plan

    …………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 3.1 Mission………………………………………………………………..10. 3.2 Core Values and...

    Fast food, Fast Food Nation, Marketing 5489  Words | 21  Pages

  • subway analysis

    1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete's...

    Customer service, Fast food, Fast Food Nation 1844  Words | 6  Pages

  • Marketing Strategy implement by Max's Restaurant to attract customers

    THE PROBLEM AND ITS BACKGROUND Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and...

    Foodservice, Marketing, Marketing strategy 940  Words | 4  Pages

  • restaurant trend

    8.0 Restaurant Trends Demographics Demographics are current statistical characteristics of a population. These types of data are used...

    Burger King, Fast casual restaurant, Fast food 2102  Words | 6  Pages

  • Marketing and Ikea

    2.3 SUPPLEMENTARY SERVICES As an augment to the core product, IKEA has their own Restaurant, Food Market and Småland to help...

    Advertising, Älmhult Municipality, IKEA 1416  Words | 6  Pages

  • Marketing Strategies of Subway

    Subway Subway is a leading sandwich chain, which operates through a wholly-owned subsidiary, Subway Systems...

    Fast food, Fast Food Nation, Fast food restaurant 3626  Words | 12  Pages

  • Subway Marketing Strategy

    trends of the fast food market in France. First, it’s important that the consumer became very demanding. He wants to have choice and like to eat in...

    Fast food, Fast Food Nation, Fast food restaurant 3414  Words | 11  Pages

  • Marketing Audit Subway

    Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway...

    Blimpie, Fast food, Fast food restaurant 2709  Words | 14  Pages

  • Marketing Plan - Firehouse Subs

    2. Option 1: Continue their current marketing efforts Advantages: * Will not increase current advertising costs * It is a familiar...

    Advertising, Franchise, Franchising 1767  Words | 6  Pages

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