• Subway Marketing Plan
    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99...
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  • The Subway Story
    The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca, its cofounder and his family friend Dr. Peter Buck, worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in...
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  • Kiela
    Marketing Plan for SUBWAY By Tharanga Siriwardena Contact Details; Mobile 075 29726992 Email tharangaps@gmail.com 2009 Tharanga Siriwardena Student ID 104664 8/18/2009 Table of Contents 1.0 Executive Summary……………………………………………………………2 2.1 Introduction……………………………………………………………...
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  • Subway Case Analysis
    Subway An Introduction In 1975, the seventeen-year-old, high school graduate Fred DeLuca was searching for a way to fulfill his dream of becoming a medical doctor and fund his tuition fees, when a family friend suggested he open a submarine sandwich shop. This friend, Dr. Peter Buck...
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  • Subway Market Research
    INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine...
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  • Subway Marketing Strategy
    demanding. He wants to have choice and like to eat in restaurant where you don’t have only one product. The other demand is that the consumer want to eat everywhere (cinema, supermarket, gas station, train station, …) and at any time. For example restaurant that close at 2 pm loose a lot of client. Because...
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  • Mba 6012
    Subway's marketing program addresses health, fresh, custom-made sandwiches expectations of consumers through a number of approaches. The Subway concept of serving fresh made sandwiches on fresh baked bread, made right in front of customers, the way they like it has proven to be a winning marketing strategy...
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  • International
    Tamika Smith Marketing Local Stores Guides to conducting successful marketing activities Latin American Market. Table of Contents Introducción Objetivo Primario (Introduction Primary Objective) Objective 1: Analysis of the Latin American Market The tools and methods for research obtaining information...
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  • Subway
    What is the SUBWAY® chain's mission statement? To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the...
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  • Subway Case Analysis
    Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7,825 units...
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  • Marketing Plan Paper
    Marketing Plan: Phase One, Two, Three, & Four University of Phoenix Chris Wood, Scott James, Benjamin Chirchir, Venus Russell MKT 421 07-16-2012 Marketing Plan: Phase One Organizational Overview Team B will be implementing a marketing plan for a new product at Subway®...
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  • Global Communication Gap Analysis
    Subway Introduction Subway is the largest restaurant franchise in the United States. The Subway chain has been established for about 38 years and it has reached number one in increased percent sales and consumer awareness over time. Subway's accomplishments are mainly due to its brand awareness...
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  • How Subway Restaurant Can Avoid Marketing Myopia
    oversee operations of the restaurants as that franchise expanded. The first Subway franchised unit opened in Wallingford, Connecticut.” (Subway.com/Subwayroot/) Fred Deluca and Pete Buck advertised on the radio the name Pete’s Subway to they eventually decided upon the name to Subway in 1968 as we know it...
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  • Subway Case Analysis
    TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers...
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  • Subway
    Subway’s Domestic and International Marketing Plan Presented by Moses Ballenger The University of Houston – Victoria International Marketing (MKT 6377) 2011 Summer Session Table of Contents 2. - Letter of Recommendation 3. – Executive Summary 4. - Introduction...
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  • Marketing Strategies of Subway
    Subway Subway is a leading sandwich chain, which operates through a wholly-owned subsidiary, Subway Systems India. The caselet provides an overview of the product strategy followed by Subway that involved customization of its recipes and preparation to match the tastes and sensibilities of Indian...
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  • Marketing Management
    networking sites: 26 Sales promotion: 26 Conclusion: 29 Marketing Management Project report: Detailed analysis of Marketing Mix (4 p’s) Organization: Proposing a detailed marketing mix plan Proposal for opening a new subway branch in Multan. In this report we will be discussing the 4 P’s...
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  • An Evaluation of Product in a Company
    as before and after implementing the system. By the end of this assignment, you will have more understanding and knowledge regarding Relationship Marketing issues, problems and complaints occurred within an organization and how to overcome it under this topic “An Evaluation of Product In Company” 1.2...
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  • Product Evaluation: Subway
    Product Evaluation: SUBWAY Chao Zhao College of Business and Publics Management University of La Verne Abstract The Subway® restaurant chain has been named "Brand of the Year" in the "Quick Service Restaurant" category according to the 2013 Harris Poll EquiTrend® study. ("Subway® named "brand...
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  • Subway
    We Compare to Our Competitors | |    | | *Projected Growth *SUBWAY® restaurants is a registered trademark of Doctor's Associates Inc. Year | Open Restaurants   | Year | Open Restaurants | Year | Open Restaurants | 1965 | 1 | 1992 | 7327 | 2000 | 14662 | 1985 | 596 | 1993 | 8450 |...
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