• Subway Marketing Plan
    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in...
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  • Subway Case Analysis
    not sacrifice taste or variety. The iconic Heart-Check logo will be present on Subway restaurant menus nationwide providing a simple way for consumers to choose healthier eating options. Although the fresh fit and living nutritious concepts are a major influence on Subway’s marketing strategy...
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  • Subway Market Research
    assistance in opening and running a Subway restaurant within a new market. Subway will continuously provide assistance to make sure that the franchisee gets all the basic information. (Subway‟s Marketing strategies 2009) Structure The Subway chain is the biggest franchise chain in the world, and it...
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  • International
    activities Local Store Marketing (LSM), which aim to increase brand awareness, promotion of product testing and the increased use in restaurants. These activities may lead to increased sales and profits for SUBWAY franchisees. Advertising Fund. vs Local Marketing In-Store 1...
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  • The Subway Story
    privately owned company, located in Milford, Connecticut. Here, at corporate headquarters, approximately 600 people work to keep SUBWAY® Restaurants the number one sandwich franchise in the world (http://www.subway.com/StudentGuide/, 2006). Strategic marketing environmental analysis with a special focus on...
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  • Kiela
    market penetration and market development. Threat of Substitutes There are lots of convenient shops, mid range restaurants and health food shops are there in the market. So customers can have much kind of alternatives to select their option. SUBWAY marketing strategy should cover these every kind...
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  • Subway
    What is the SUBWAY® chain's mission statement? To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made...
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  • Subway Case Analysis
    historically been that the restaurant is an ideal selection for lunch, but not for other meals. The possibility of improving business by attracting the dinner crowd has been the objective of a recent Subway marketing campaign. The Subway Dinner Theater ad series seeks to attract "overworked moms and young...
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  • Mba 6012
    Subway's marketing program addresses health, fresh, custom-made sandwiches expectations of consumers through a number of approaches. The Subway concept of serving fresh made sandwiches on fresh baked bread, made right in front of customers, the way they like it has proven to be a winning marketing...
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  • Subway Marketing Strategy
    business people that has the right to pick the place where they want to install their store. 3) Marketing mix of Subway in France a. Main competitors (very brief) The competitors of subway are all the company/restaurant/bakery/stores that offer fast food for less than 10€ like bakery, fast food...
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  • An Evaluation of Product in a Company
    effects for SUBWAY marketing environment. THREAT OF ENTRANTS | THREAT OF SUBSTITUTES | POWER OF SUPPLIERS | POWER OF BUYERS | COMPETITIVE RIVALRY | 1) Setting up 2) Product differentiation | 1) Convenience shops 2) Mid-range restaurants 3) Precooked food 4) Other social...
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  • Marketing Plan Paper
    /meal_bundles/dollar_menu.html Subway restaurants are http://www.subway.com/subwayroot/default.aspx, the web address to enquire on the frozen yogurts will be http://www.subway.com/subwayroot/frozenyogurts.aspx. Perrault, W.D., jr., Cannon, J.P., &McCarthy, E.J. (2011).Basic marketing: A marketing Strategy planning approach (18th Ed.). New York: McGraw-Hill Irwin ----------------------- ("Business Link ", 1997)....
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  • Rj Reynolds Marketing Audit
    Subway Restaurants Marketing Situational Analysis Case Study Subway Restaurants Marketing Situational Analysis Case Study Table of Contents 1. Executive Summary 3 2. Situational Analysis p 2.1 Market Summary p Target Markets p Market Analysis p 2.1.1 Market...
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  • Subway Case Analysis
    resonating with consumers,” said Mary Bouchard, Vice President of consumer goods, retail and restaurant research at Harris Interactive. MARKETING TECHNOLOGIES A rapid rise in obesity, lead to a marketing strategy that emphasizes the ability of Subway to offer fresh and low-fat options. At the same time...
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  • Global Communication Gap Analysis
    snack markets combined (McDonald, 1998). Based on this same research, Subway could capture further market share in the breakfast, dinner and snack market by marketing their restaurants as an eat-in alternative to other fast-food restaurants. In addition, Subway could target children and young...
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  • Subway Value Chain Analysis
    share of subway in the market. Subway is the largest chain of fast food restaurants in the world, which has around 1200 restaurants more than Mcdonald’s. The Subway concept of serving fresh made sandwiches on fresh baked bread, made right in front of customers, the way they like it has proven...
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  • Marketing Mix
    ASSESSMENT  Task 2  BSBMKG502B  ESTABLISH AND ADJUST THE MARKETING MIX   PROCEDURES 1-   SUBWAY Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in 1965. The company has since grown into a multi-billion dollar business, with more than 30,000 outlets in 87 countries. In March 2011...
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  • How Subway Restaurant Can Avoid Marketing Myopia
    Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience." Some strategies to avoid marketing Myopia are: Dispose of their soda fountain machine, since sodas are linked to childhood obesity. Subway could also hire employees...
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  • Case Number One - Subway Sandwich Shops Situation Analysis
    segments by considering updating the décor and restaurant layouts - Extend hours of operation to reach the early morning and late-night crowds - Dwell on Drive-Thrus, including stand-alone locations Critical Issue and Conclusion Subway Sandwiches’great marketing challenge lies in its ability to...
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  • Product Evaluation: Subway
    the foundation for successful Subway® restaurants around the world("The history of," 2013). Analysis and Evaluation in 4’P of marketing Product In Subway, there are submarine sandwiches, cookies, soft drinks, wraps, salads, fruit slices, and yoghurt. At the same time, their menu categories...
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