Subway Restaurant Marketing Essays and Term Papers

  • Marketing Plan for Subway Restaurant Essays and Term Papers

    Controlling inflation There are three ways of controlling inflation in an economy: Fiscal Policies: Fiscal policies are effective in increasing the leakage rates from the circular income flow, thereby rejecting all further additions into this particular flow of income.   Following are a few types...

    338 Words | 2 Pages

  • How Subway Restaurant Can Avoid Marketing Myopia

    oversee operations of the restaurants as that franchise expanded. The first Subway franchised unit opened in Wallingford, Connecticut.” (Subway.com/Subwayroot/) Fred Deluca and Pete Buck advertised on the radio the name Pete’s Subway to they eventually decided upon the name to Subway in 1968 as we know it...

    512 Words | 2 Pages

  • Subway Restaurants

    Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies...

    21324 Words | 99 Pages

  • Marketing Subway

    Critical Analysis Exercise – Subway September 14th, 2011 Subway has a very well established reputation of being the first health-conscious fast food establishment in the industry that comes to consumers’ minds. It has only been within the past two years that Subway has attempted to sell breakfast...

    949 Words | 3 Pages

  • An Operational Analysis of Subway Restaurants

    Paula Clark, and Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came...

    1080 Words | 3 Pages

  • 4 P's of Subway Restaurants: Promotion

    Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They...

    1487 Words | 4 Pages

  • Subway Is the Better Fast Food Restaurant.

    COM155 Subway Is The Better Fast Food Restaurant. Living in this crazy world that is today, where family dinners consist of whatever fast food restaurant is on the way home from work. According to the Center for Disease Control and Prevention, it is no wonder why 33% of American adults and 17%...

    946 Words | 3 Pages

  • Marketing a Restaurant

    Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability...

    2136 Words | 7 Pages

  • Marketing Strategies of Subway

    Subway Subway is a leading sandwich chain, which operates through a wholly-owned subsidiary, Subway Systems India. The caselet provides an overview of the product strategy followed by Subway that involved customization of its recipes and preparation to match the tastes and sensibilities of Indian...

    3626 Words | 12 Pages

  • Marketing Research of Subway

    Executive Summary Subway was founded by Buck and DeLuca in 1965. With just over 45 years of history, the company is one the world’s leading automakers and the largest fast-food trademark in the modern world. With a broad branch spread of 27583 shops in 85 countries, Subway secures consumer trust by...

    3028 Words | 11 Pages

  • Subway Marketing report

     Contents Executive Summary Subway in Financial Year 2013-2014 has witness 1.32 billion revenue in Australia market. Since Subway has many ambitious plans to expand its business and occupy bigger market share, it is crucial for Subway to propose a sustainable long term plan to expand...

    1822 Words | 10 Pages

  • Subway Case Marketing

    Aurélien JACQUES BBA Marketing Management Subway case study 2010/2011 Contents I. Why pizzas? 3 II. The product? 3 III. Place 3 IV. Promotion 4 V. Price 4 Subway is an American restaurant franchise that primarily sells submarine...

    418 Words | 3 Pages

  • Subway Marketing Plan

    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99...

    1397 Words | 6 Pages

  • Subway Marketing Strategy

    demanding. He wants to have choice and like to eat in restaurant where you don’t have only one product. The other demand is that the consumer want to eat everywhere (cinema, supermarket, gas station, train station, …) and at any time. For example restaurant that close at 2 pm loose a lot of client. Because...

    3414 Words | 11 Pages

  • Marketing Mix for Restaurant

    Marketing Mix The Dinner house Restaurant marketing mix is comprised of these following approaches to pricing, distribution, advertisement and promotion. Pricing The Dinner House Restaurant pricing scheme is that the product cost is 50% of the total retail price. Distribution The dinner House’s...

    541 Words | 2 Pages

  • Marketing strategies for the restaurant business

    BA 240 Principles of Marketing Name: Wanwisa Purcelertwanich STUDENT ID: 321699873 DATE: 01/28/13 Table of Contents Chapter 1: Marketing: Creating and Capturing Customer Value………………… Chapter 2. Company and Marketing Strategy: Partnering to build customer...

    23473 Words | 76 Pages

  • Marketing Research-Theme Restaurant

    Introduction Theme restaurant is a restaurant designed around a particular theme so as the guest can experience unique dining experience. For example, the toilet theme restaurant in Taipei, Taiwan. It is believed that theme restaurants have become more and more popular, therefore many people, especially...

    1547 Words | 5 Pages

  • Marketing of a Fast Food Restaurant

    feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience, something one can enjoy with family and friends. However, eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar...

    2134 Words | 10 Pages

  • Restaurant Marketing Plan

    Marketing 1.1 Current situation Milano is an elegant outdoor traditional European restaurant with emphasis on modern Italian cuisine and an extensive wine and beverage list which includes 12 boutique and imported beers on tap. The current marketing situation is in favour of Milano restaurant...

    1592 Words | 6 Pages

  • Marketing Tips for Restaurant

    consider for marketing campaigns. This is meant to be more than just ideas. The purpose is to give you tools & resources to create an action plan which includes the 5 W’s. (Who, What, Where, When, Why, How & How Many) Hartzell / 10 Magic Tips / 3 Table of Contents: Magic Marketing …………….. The...

    4900 Words | 15 Pages