"Subway Restaurant Marketing" Essays and Research Papers

Subway Restaurant Marketing

Introduction The heart concepts of marketing are customers wants, values, communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by a company to obtain a competitive advantage. The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. If I were a business owner wanting to market my product and services, I know that I would first need to...

Business, Business school, Harvard Business Review 945  Words | 4  Pages

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Subway Marketing Plan

SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. ...

Fast food, Fast Food Nation, Fast food restaurant 1397  Words | 6  Pages

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Marketing and Subway Sources

1. What marketing PRICE strategy would you recommend to Subway to counter the threats to its business? I would recommend Subway to pursue a differentiation strategy. First of all Subway’s meals and foods are prepared for a unique customer segment. The majority of its customers are very health conscious people who prefer low calorie foods or diet products unlike MacDonald’s Burger King’s or KFC’s customers. Since the firm can be able to differentiate its products and create meal menus that are not...

Fast food, Food, Globalization 774  Words | 3  Pages

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Marketing a Restaurant

Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success, especially in our economy at this time where disposal income is much lower. New ideas, new strategies and monitoring...

Affiliate marketing, Internet marketing, Market 2136  Words | 7  Pages

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Subway Marketing report

 Contents Executive Summary Subway in Financial Year 2013-2014 has witness 1.32 billion revenue in Australia market. Since Subway has many ambitious plans to expand its business and occupy bigger market share, it is crucial for Subway to propose a sustainable long term plan to expand its domestic market share by examining the external and internal environment in which new product is to be introduced. This paper is aiming to analyse the market environment by using SWOT analysis and...

Customer, Customer service, Customer value proposition 1822  Words | 10  Pages

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4 P's of Subway Restaurants: Promotion

Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples...

Jared Fogle, Marketing, Price 1487  Words | 4  Pages

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Subway: Marketing and Busy Ants Segment

Introduction Subway is a fast food restaurant that was established in 1956 and is now amongst the top franchise restaurants in the world. The mission of Subway is to delight each customer with their value through the fresh, delicious, made-to-order sandwiches and exceptional experience (Subway, 2010). This essay highlights how Subway positions its product in the market. Market Segmentation Individuals in the market have different behaviours and needs. Therefore, to serve them, there is a need for...

Fast food, Fast food restaurant, Hamburger 1243  Words | 5  Pages

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ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend, Dr.Peter Buck, who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport, Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964, they had only 16 stores. They realized that they would not be able...

Burger King, Economics, Fast food 1923  Words | 5  Pages

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An Operational Analysis of Subway Restaurants

Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came to an agreement and decided to conduct an operational analysis of various Subway Restaurants throughout the Houston and Katy area. Each team member was charged with the task of visiting a Subway location near their residence. This way each...

Chuck, Fast food, Fast Food Nation 1080  Words | 3  Pages

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Business: Marketing and Subway

1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself...

Consultative selling, Marketing, Marketing mix 1119  Words | 4  Pages

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Subway Is the Better Fast Food Restaurant.

COM155 Subway Is The Better Fast Food Restaurant. Living in this crazy world that is today, where family dinners consist of whatever fast food restaurant is on the way home from work. According to the Center for Disease Control and Prevention, it is no wonder why 33% of American adults and 17% of American children are obese. Subway and McDonald’s are the two giants in the fast food world. They have both fans and boycotters. However Subway is a better fast food restaurant than McDonalds,...

Advertising, Chicken McNuggets, Fast food 946  Words | 3  Pages

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Subway Assignment

Subway Profile Subway “Eat Fresh, Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine...

Ciabatta, Fast food, Franchising 973  Words | 4  Pages

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The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders...

Brand, Ciabatta, Fast food 443  Words | 3  Pages

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 1. PIZZA HUT Pizza Hut is a global fast food chain, a subsidiary of Yum! Brands Inc., the world’s largest restaurant company. It was founded in Wichita, Kansas, USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters, soups, salads, sandwiches, Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness, Hospitality, Accuracy...

Fast food, Fast food restaurant, Hamburger 738  Words | 3  Pages

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Issue 1 Subway has not only developed as a brand in Australia but also in its marketing strategy due to the early integration of a digital strategy. This has allowed the Subway brand to further own the ‘Healthy Alternative’ position in the fast food industry as is evident in the recent market research reults (Sprout Research, 2013). Subway is a worldwide franchising company and is entirely franchise owned. Subway provides a healthy alternative to fast food by allowing customers to build their...

Fast food, Fast Food Nation, Market research 2155  Words | 6  Pages

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Subway Sandwiches

Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today, there are signs that the category is not what is use to be. Subway's rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared...

Fast food, Fast Food Nation, Fred De Luca 934  Words | 3  Pages

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Subway Case Analysis

TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates...

Competition, Fast food, Fast Food Nation 1225  Words | 5  Pages

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Subway Case Analysis

Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7,825 units worldwide with 7,750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers...

Burger King, Fast food, Fast food restaurant 1335  Words | 4  Pages

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Subway Swot Analysis

Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33,246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared...

Fast food, Fast Food Nation, Fast food restaurant 889  Words | 3  Pages

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Product Evaluation: Subway

Product Evaluation: SUBWAY Chao Zhao College of Business and Publics Management University of La Verne Abstract The Subway® restaurant chain has been named "Brand of the Year" in the "Quick Service Restaurant" category according to the 2013 Harris Poll EquiTrend® study. ("Subway® named "brand," 2013). So I focus on the Subway with product evaluation. And this research includes three parts. First, I will introduce the Subway Company. Second, I will analyses and evaluate it with 4p’s...

Burger King, Fast food, Fast food restaurant 1773  Words | 5  Pages

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Subway Value Chain Analysis

Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33,500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors...

Fast food, Fast Food Nation, Fast food restaurant 1085  Words | 5  Pages

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Marketing Mix

AND ADJUST THE MARKETING MIX   PROCEDURES 1-   SUBWAY Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in 1965. The company has since grown into a multi-billion dollar business, with more than 30,000 outlets in 87 countries. In March 2011, there were 1254 open SUBWAY® restaurants in Australia. With the popularity of the brand at an all time high, there are ambitious plans to continually open more SUBWAY® restaurants in Australia in the future. More than 70% of new SUBWAY® franchises...

Customer, Jared Fogle, Marketing 651  Words | 3  Pages

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Subway Case Analysis

Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca...

Ciabatta, Fast food, Hamburger 1291  Words | 4  Pages

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Marketing and Restaurant Management

faAssociation Of Hotel& Restaurant Management Students A plain seam is the most common type of machine-sewn seam. It joins two pieces of fabric together face-to-face by sewing through both pieces, leaving a seam... The Importance Of Assessment In Hotel And Restaurant Management curriculum reform to better serve the hotel and restaurant industries of the 21st century. HOSPITALITY MANAGEMENT CURRICULA Searching for hospitality training... Strengthening The Employ Ability Of Hotel Restaurant Tourism Management...

Hospitality industry, Hotel, Hotels 1395  Words | 6  Pages

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Subway Restaurants

Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels...

Customer satisfaction, Fast food, Fast Food Nation 21324  Words | 99  Pages

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How Subway Restaurant Can Avoid Marketing Myopia

following year they formed Doctor’s Associates Inc. to oversee operations of the restaurants as that franchise expanded. The first Subway franchised unit opened in Wallingford, Connecticut.” (Subway.com/Subwayroot/) Fred Deluca and Pete Buck advertised on the radio the name Pete’s Subway to they eventually decided upon the name to Subway in 1968 as we know it today. The first mistake they made was putting the restaurant in a poor location. Their first year of business was a learning experience and...

Fast food, Fred De Luca, Hamburger 512  Words | 2  Pages

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Restaurant Marketing Plan

Restaurant Marketing Plan Neon Memories Diner Product/Service Innovation Neon Memories Diner attracts prospective customers by offering an exciting and unique dining experience. High quality food, friendly and professional service, and an entertaining, fun-filled environment differentiate Neon Memories from its competitors. Our market can be divided as: Prospects: Anyone who has received a first-timer discount coupon or who has otherwise provided their contact information (via raffle, website...

Diner, Family, Food 1290  Words | 5  Pages

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Marketing Objectives of Bonchon Restaurant

marketing objectives of bonchon restaurantPlace Place, as an element of the marketing mix, is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. BonChon location is very accessible because it is inside the mall. People The employees in BonChon have a standard uniform and Bon Chon specially focuses on friendly and prompt service to its customers from their employees...

Customer, Frying, Marikina City 502  Words | 3  Pages

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Subway-- Operations Management

The Subway sandwich chain is the largest restaurant operation in the world, as determined by the number of locations. Subway has been gaining on other fast-food restaurants such as McDonald's for years. It’s smaller format costs less to open and operate than other chain restaurants and lets it squeeze into heavily trafficked locations places such as McDonald's might bypass. In its clarity, simplicity, and achievability, the Subway restaurants have one of the best mission statements in the U.S....

Fast food, Fast Food Nation, Quiznos 1883  Words | 5  Pages

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Micro Analysis of Subway

Subway as a large international company perform a big role in world’s background.As a restaurant chain, a lot of micro environmental factors influent on it. Those factors are: size, competitors, customers, market, target, finance, labour, suppliers. All of them influent on all companies in fast food business. Size: As it was mentioned Subway is one of the largest fast food companies. Like the other competitors it has stres all over the world. There are more than 25,000 stores in 83 countries...

Burger King, Fast food, Fast Food Nation 811  Words | 3  Pages

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Why Franchise? Why Subway

and as the network of franchisees expands the national recognition of this brand grows. When a franchisee enters into a mature franchisee network, they will benefit from the national name recognition the brand has built when it comes to their own marketing initiatives, while even new launch franchises have invested in professionally designed and intellectually protected branding to benefit its franchisees. 2. Accessing a proven system. Most franchises are launched based on an initial head office...

Business model, Fast food, Fast food restaurant 1676  Words | 6  Pages

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Internal and External Analysis of Subway

External Analysis of Subway STR 581 Carlos Pineda June 9, 2014 Internal and External Analysis of Subway Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Subway has three core values:...

Fast food, Fast Food Nation, Fast food restaurant 1584  Words | 8  Pages

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Integrated Marketing Communication

Integrated Marketing Communication Case Analysis Ayesa Vawandia, Elmaria, Nanda, Natasha (0131111172) IMC Planning Context for McDonald (3Cs: Customers, Competitors, and Communications) Customers Current Customers. Current customers (families) buy McDonald’s meals in McDonald’s restaurant during lunch & dinner times for a chance to enjoy time with their family and a great feeling of saving (through Extra Value meal) while having an opportunity of miracle. Former Customers. Former...

Fast food, KFC, Lunch 397  Words | 3  Pages

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Criticle Analysis: Subway

Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004, the fast-food portion outpaced non-fast food breakfast sales. In 2009, fast-food breakfast sales represented 55 percent of the total market, however, the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline, market research firm Mintel, expects a 2.1 percent increase in for the coming year. (2) The...

Fast food, Fast Food Nation, Fast food restaurant 1145  Words | 4  Pages

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Defining Marketing Paper

Defining Marketing Paper This paper will describe the definition of marketing according to Ashley James and two other sources. The reader will also learn how marketing in an organization the key component to that organization’s success is. Finally, it will provide examples from the business world to support his explanation. Marketing Marketing is having a product that the consumer wants and is willing to pay a profit for it; this is the definition of marketing to Ashley James. “Marketing...

Business, Consumer, Fast food 859  Words | 3  Pages

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Fast Food and Subway

Introduction of SUBWAY Company In today’s busy world, more and more young people are spending more money in the fast food. Fast food is a perfect choice when you are in hungry and hurry. It is quick, tasty and save time. Subway is certainly a good choice in the fast food franchises that is known for being a healthier option for those looking healthy food. It’s has always provided better choices to customers and as an established nutritional leader in the quick service restaurant The founder...

Burger King, Fast food, Fast food restaurant 1522  Words | 6  Pages

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Franchising: Subway Bulgaria

activities, and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience, which Subway has on various markets around the world, proved that the master-franchise methodology is not beneficial for the brand. Master franchise means that when one person or company receives the rights for a franchise, he can operate on the territory of the whole country – to organize all training and marketing activities. On the contrary – Subway is using the development-agent method. The...

Bulgaria, Economic growth, European Union 2117  Words | 7  Pages

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Five Trends in the Restaurant Industry

Five Trends in the Restaurant Industry The number one growing trend in the restaurant industry is the idea of fresh, healthy meal options. According to the NRA a growing number of consumers are becoming more health conscious, and therefore looking better their diets. Restaurant owner have taken note of this and are trying to provide a healthy selection of food for its consumers. In fact forty percent of restaurant owners had budgeted more spending in 2010 compared to 2009. They are willing to...

Eating, Facebook, Fast food 1487  Words | 4  Pages

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Mcdonalds Versus Subway

McDonalds versus Subway Benjamin Morgan COM/170 June 26, 2012 Mary Clare Mansfield McDonalds versus Subway Most of today’s society eats some form of fast food, such as McDonalds or Subway. A consumer may change his or her mind after seeing the fat content or the food preparation techniques used by the company. The marketing strategy of the company has substantial impact on which fast food place is chosen by the consumer because of the way the restaurant is presented. With...

Big Mac, Bread, Eating 787  Words | 3  Pages

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Subway Tasty Fallacy Sandwich

fast-food restaurant Subway. Subway is very skilled in displaying images of fresh foods and using professional athletes to convince viewers that their sandwiches are the best solution to achieve an overall healthier or athletic lifestyle. In one of their commercials, “The Super Food Training Routine,” which was aired July 1, 2013, it provides a perfect example of this. This commercial utilizes rich, mouthwatering images of their product, and uses professional athletes to credit Subway sandwiches...

Amateur sports, Carl Edwards, Fast food 1128  Words | 5  Pages

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Unique Restaurant Marketing Plan

2.0 SITUATIONAL ANALYSIS - Our motto, dine with ease which the name Easétech got its name. Our company would live up to the mission and vision we have established. 2.1 Historical Analysis ​​Easétech restaurant is a fine-dining French Cuisine restaurant that oversees future living. With a mission of providing consumers both quality dining and technology at its best. We would like to meet and satisfy not only the cravings of our patrons but to indulge them too with one of a kind experience . Easétech...

Philippines, Social class, Social groups 1021  Words | 4  Pages

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subway case study marketing management

MARKET’S INTERESTS Desire of healthy new offers Excellent flavour Good prices: compare to other restaurants Fresh healthy products: fresh vegetables, protein, drinks Fast to get-fast to eat SUBWAY THROUGH THE YEARS 1965: first sándwich shop, in Connecticut, USA same owners, but didnt have the Brand name yet Until 1968- fifth shop- first one with the Brand name Subway- it was now oficial! Later adds to the menú: ”snack sub” (6 inch sándwich) normal salads AND sandwich...

Fast food, Fast Food Nation, Fast food restaurant 921  Words | 8  Pages

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Marketing Research-Theme Restaurant

Introduction Theme restaurant is a restaurant designed around a particular theme so as the guest can experience unique dining experience. For example, the toilet theme restaurant in Taipei, Taiwan. It is believed that theme restaurants have become more and more popular, therefore many people, especially young people will patronize to a theme restaurant to experience the unique ambience while enjoying their meal. Most of theme restaurant are located in Kuala Lumpur and overseas such as Singapore...

Food, Jekyll & Hyde Club, Restaurant 1547  Words | 5  Pages

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Marketing Management Case Analysis

Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around Connecticut...

Ciabatta, Fast food, Hamburger 1113  Words | 4  Pages

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Subway Business Plan

Also, please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities, both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business...

Employment, Franchise, Franchising 830  Words | 3  Pages

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Title: Criticize Me! Subway and the Crossed-Off Cross Promotion

The Subway restaurant chain likes to tell its customers to “eat fresh”. But in 2004 Subway had to eat something different: a controversial cross-promotional campaign launched by its’ German franchises. Cross-promotions occur when two organisations agree to promote each other’s products or goals. In the Subway case, the restaurant chain’s 100 German franchises contacted the company handling German distribution of Super Size Me, a documentary harshly critical of McDonald’s Subway international...

Fast food, Fast Food Nation, Jared Fogle 848  Words | 3  Pages

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Marketing Sales Promotion

MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc.  Subway is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market...

Competitor analysis, Customer, Customer service 1178  Words | 4  Pages

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Marketing Plan for Restaurant

1.0 Business Description Churras is a Brazilian barbecue restaurant where is served premium quality meats which are slowly roasted on long skewers over a pit of flaming coals. This type of cooking comes from southern of Brazil where was originated. It is served different cuts of roasted meats using “rodizio” as style. Rodizio is controlled by the customers with a special indicator localized on the table which one side signals the waiters to present the various meats to the table and the other side...

Beef, Brazil, Chicken 798  Words | 3  Pages

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On the Subway

Thesis: Sharon Olds in, On the Subway, organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African American boy, which displays the narrator’s realization of the bond they share because of their similar fear of each other. In the first several lines, Olds presents the setting of the subway car, and the separation between its passengers. A notable simile illustrates the obvious differences between the white narrator and the boy, “His feet are huge, in...

Black people, Metaphor, Race 844  Words | 3  Pages

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Subway Analysis

 Business Organization Selection: Subway has now become the world’s largest fast food chain in the world, overpassing McDonalds with over 39,500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca, this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1,000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling...

Fast food, Fast Food Nation, Franchise 2275  Words | 7  Pages

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Subway Innovation Report

Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor's Associates, Inc. (DAI). The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34,000 sites) and...

Diffusion of innovations, Fast food, Fast food restaurant 2003  Words | 6  Pages

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subway analysis

1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete's Subway in Bridgeport, Connecticut. Subway didn't start franchising until 1974, when its first franchise place situated in Wallingford, Connecticut. The international headquarters for Subway Sandwich restaurants and franchises are located in Milford, Connecticut ( Retailindustry.about.com , 1965)  Presently, the SUBWAY® brand is the well-known submarine sandwich...

Customer service, Fast food, Fast Food Nation 1844  Words | 6  Pages

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Marketing Strategy implement by Max's Restaurant to attract customers

THE PROBLEM AND ITS BACKGROUND Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (http://heidicohen.com/marketing-definition/) According to Dr. Philip Kotler, marketing defines as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires...

Foodservice, Marketing, Marketing strategy 940  Words | 4  Pages

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SUBWAY Marketing Plan

…………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 3.1 Mission………………………………………………………………..10. 3.2 Core Values and Philosophy…………………………………………..10 3.3 Marketing Objectives………………………………………………….10 4.0 Target Markets……………………………………………………………11-12 4.1 Targeting………………………………………………………………12 4.2 Positioning…………………………………………………………….12 4.3 Strategies………………………………………………………………13 4.3.1 Ansoff Strategies…………………………………………13-14. 4.3.2 Porter’s Generic Strategies…………………………………..15 5.0 Marketing Mix……………………………………………………………16-17...

Fast food, Fast Food Nation, Marketing 5489  Words | 21  Pages

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restaurant trend

8.0 Restaurant Trends Demographics Demographics are current statistical characteristics of a population. These types of data are used widely in sociology, public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographics changes will significantly affect restaurant design, as aging boomers enter an era of changing physical abilities and their offspring, alternately called the echo...

Burger King, Fast casual restaurant, Fast food 2102  Words | 6  Pages

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Marketing and Ikea

2.3 SUPPLEMENTARY SERVICES As an augment to the core product, IKEA has their own Restaurant, Food Market and Småland to help facilitate their Furniture Store and to help enhance their value and appeal. IKEA’s restaurant and food market both serves traditional Swedish food, for example their famous Sweden meatball. After a long day shopping for furniture, customers can head to the Restaurant (usually at the entrance of the store) to grab a bite. They can also purchase Swedish made...

Advertising, Älmhult Municipality, IKEA 1416  Words | 6  Pages

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Subway Marketing Strategy

trends of the fast food market in France. First, it’s important that the consumer became very demanding. He wants to have choice and like to eat in restaurant where you don’t have only one product. The other demand is that the consumer want to eat everywhere (cinema, supermarket, gas station, train station, …) and at any time. For example restaurant that close at 2 pm loose a lot of client. Because the economic context is hard and the increasing environmental concern the consumers behavior changed...

Fast food, Fast Food Nation, Fast food restaurant 3414  Words | 11  Pages

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Subway Analysis

Subway and The Challenges of Franchising in China Subway's History Subway's first appear was in 1965, Connecticut, United States[1]. This company was found by Fred DeLuca and Peter Buck in Bridgeport[2]. And it is famous by its foot long and 6 inch submarines sandwiches. Right now, Subway become the world largest submarines sandwich franchise operation mechanism. End of January 1st 2011, Subway have 33,749 branches which exceed McDonald's 32,737 branches became the world largest single brand...

Fast food, Fast food restaurant, Franchising 788  Words | 3  Pages

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Marketing Audit Subway

Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh, healthy and great tasting menu...

Blimpie, Fast food, Fast food restaurant 2709  Words | 14  Pages

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Marketing Plan - Firehouse Subs

2. Option 1: Continue their current marketing efforts Advantages: * Will not increase current advertising costs * It is a familiar strategy with limited unknown factors * Will not require changes to pricing and costs of goods sold * Will not require changes in fees or business plans of current franchisees * Requires no extra actions or time to implement * Gives franchisees more freedom than they usually have Disadvantage: * The current marketing campaign is not working * Sales are...

Advertising, Franchise, Franchising 1767  Words | 6  Pages

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