Subway Restaurant Marketing Essays and Term Papers

  • Marketing Plan for Subway Restaurant Essays and Term Papers

    Controlling inflation There are three ways of controlling inflation in an economy: Fiscal Policies: Fiscal policies are effective in increasing the leakage rates from the circular income flow, thereby rejecting all further additions into this particular flow of income.   Following are a few types...

    338 Words | 2 Pages

  • How Subway Restaurant Can Avoid Marketing Myopia

    oversee operations of the restaurants as that franchise expanded. The first Subway franchised unit opened in Wallingford, Connecticut.” (Subway.com/Subwayroot/) Fred Deluca and Pete Buck advertised on the radio the name Pete’s Subway to they eventually decided upon the name to Subway in 1968 as we know it...

    512 Words | 2 Pages

  • Subway Restaurants

    Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies...

    21324 Words | 99 Pages

  • An Operational Analysis of Subway Restaurants

    Paula Clark, and Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came...

    1080 Words | 3 Pages

  • Subway Restaurant Owner's Interview

    I interviewed the Subway restaurant, owner of my work. Her name is Rohini Chopra. She was born and raised in India. Rohini came to California when she was twenty one years old with her husband. She grew up in a business oriented family. She had two brothers, and she was the only girl in her family. Rohini's...

    857 Words | 3 Pages

  • Subway Is the Better Fast Food Restaurant.

    COM155 Subway Is The Better Fast Food Restaurant. Living in this crazy world that is today, where family dinners consist of whatever fast food restaurant is on the way home from work. According to the Center for Disease Control and Prevention, it is no wonder why 33% of American adults and 17%...

    946 Words | 3 Pages

  • 4 P's of Subway Restaurants: Promotion

    Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They...

    1487 Words | 4 Pages

  • Marketing a Restaurant

    Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability...

    2136 Words | 7 Pages

  • Marketing Strategies of Subway

    Subway Subway is a leading sandwich chain, which operates through a wholly-owned subsidiary, Subway Systems India. The caselet provides an overview of the product strategy followed by Subway that involved customization of its recipes and preparation to match the tastes and sensibilities of Indian...

    3626 Words | 12 Pages

  • Marketing Audit Subway

    Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an...

    2709 Words | 14 Pages

  • Subway Marketing report

     Contents Executive Summary Subway in Financial Year 2013-2014 has witness 1.32 billion revenue in Australia market. Since Subway has many ambitious plans to expand its business and occupy bigger market share, it is crucial for Subway to propose a sustainable long term plan to expand...

    1822 Words | 10 Pages

  • Marketing Research of Subway

    Executive Summary Subway was founded by Buck and DeLuca in 1965. With just over 45 years of history, the company is one the world’s leading automakers and the largest fast-food trademark in the modern world. With a broad branch spread of 27583 shops in 85 countries, Subway secures consumer trust by...

    3028 Words | 11 Pages

  • Subway Sandwich, Business Marketing

    SUBWAY SANDWICH PHASE 1: IDENTIFYING PROBLEM Subway is a franchise sandwich store that has been established in the market since 1965. They have been famous for their classic sandwich combinations and also their customization of sandwiches that meets customer's specific needs. Currently Subway is...

    3873 Words | 19 Pages

  • Marketing Case Analysis - Subway

    By 2001 Subway, reaches 15,000 restaurants worldwide. Subway celebrates the opening of the 100th location in Puerto Rico, the 300th restaurant in Australia and the 1,000th international unit. The 50th restaurant opens in Venezuela and the United Kingdom. The first restaurant opens in France, Oman and...

    650 Words | 2 Pages

  • Subway Marketing Plan

    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99...

    1397 Words | 6 Pages

  • Subway Marketing Strategy

    demanding. He wants to have choice and like to eat in restaurant where you don’t have only one product. The other demand is that the consumer want to eat everywhere (cinema, supermarket, gas station, train station, …) and at any time. For example restaurant that close at 2 pm loose a lot of client. Because...

    3414 Words | 11 Pages

  • subway case study marketing management

    other restaurants Fresh healthy products: fresh vegetables, protein, drinks Fast to get-fast to eat SUBWAY THROUGH THE YEARS 1965: first sándwich shop, in Connecticut, USA same owners, but didnt have the Brand name yet Until 1968- fifth shop- first one with the Brand name Subway- it...

    921 Words | 8 Pages

  • Marketing of a Fast Food Restaurant

    feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience, something one can enjoy with family and friends. However, eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar...

    2134 Words | 10 Pages

  • Marketing Plan - Restaurant

    Running Head: La Cocina en Stickney ® Logan Square is La Cocina en Stickney ® Logan Square Marketing Plan DeVry University Essie Fregoso Business 319 La Cocina en Stickney Logan Square Table of Contents Page Executive Summary 4 1. Company Description 4 2. Strategic...

    4608 Words | 17 Pages

  • Marketing Mix for Restaurant

    Marketing Mix The Dinner house Restaurant marketing mix is comprised of these following approaches to pricing, distribution, advertisement and promotion. Pricing The Dinner House Restaurant pricing scheme is that the product cost is 50% of the total retail price. Distribution The dinner House’s...

    541 Words | 2 Pages