Internal and External Analysis of Subway
Internal and External Analysis of Subway
STR 581
Carlos Pineda
June 9, 2014
Internal and External Analysis of Subway
Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Subway has three core values: family, teamwork, and opportunity.
Subway is known for its fresh, customizable sub sandwiches. They also offer wraps, salads, and cookies. The five most popular Subway sandwiches are: Italian B.M.T., Tuna, Subway Club, Meatball Marinara, and the Chicken & Bacon Ranch. With so many options of breads, meats, cheeses, and veggies there are over two million sandwich varieties available. Subway conducted a study and found that almost 2,800 Subway sandwiches and salads are sold every minute. The target market for Subway is adults between the ages of 18 and 49 who are working and/or studying. They define this target market as, “Demanding Young People Who Know Their Own Minds.”
Subway shop has simple organization structure with a total of eleven employees on average in most of the franchises. Their organizational structure is likely to change due to the fact that the owners plan to manage the store; however, as they grow and expand to other Subway stores, the management staff will have to be added. The Sandwich Artists that are on staff are paid a salary of minimum wage dollars per hour, and overtime is accrued after an employee has worked over forty hours in a week.
Internal environmental factor
Strengths:
Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than ninety five countries having over 30,000 restaurants all over the world. The growth rate of the company has
STR 581
Carlos Pineda
June 9, 2014
Internal and External Analysis of Subway
Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Subway has three core values: family, teamwork, and opportunity.
Subway is known for its fresh, customizable sub sandwiches. They also offer wraps, salads, and cookies. The five most popular Subway sandwiches are: Italian B.M.T., Tuna, Subway Club, Meatball Marinara, and the Chicken & Bacon Ranch. With so many options of breads, meats, cheeses, and veggies there are over two million sandwich varieties available. Subway conducted a study and found that almost 2,800 Subway sandwiches and salads are sold every minute. The target market for Subway is adults between the ages of 18 and 49 who are working and/or studying. They define this target market as, “Demanding Young People Who Know Their Own Minds.”
Subway shop has simple organization structure with a total of eleven employees on average in most of the franchises. Their organizational structure is likely to change due to the fact that the owners plan to manage the store; however, as they grow and expand to other Subway stores, the management staff will have to be added. The Sandwich Artists that are on staff are paid a salary of minimum wage dollars per hour, and overtime is accrued after an employee has worked over forty hours in a week.
Internal environmental factor
Strengths:
Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than ninety five countries having over 30,000 restaurants all over the world. The growth rate of the company has
References: http://www.subway.com/subwayroot/development/FranchiseFAQs.aspx Admin. (2011, July 22). Subway Restaurant Annual Report 2010: Sales, Revenue, Profits and new Products. Retrieved May 28, 2014, from http://www.financeninvestments.com/annual-report/subway-restaurant-annual-report.html Kolb, E. (2011, March). Industry Standards Restaurants. [Electronic Version] Standard & Poor’s, 1-42.