rural exodus. In this way‚ Yves Rocher decided to create an activity generating employment in her hometown. Their first products were cream against hemorrhoids and varicose vein. The originality of Yves Rocher was it was one of the first to sell products by “correspondence” (will be manage by Isabel Derroisné in 1995). This kind of marketing strategy knew a big success and helped Yves Rocher to open her first factory called « les Brelles » at La Gacilly. In 1965‚ Yves Rocher edited a green book for
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The Yves Rocher Group was creating in 1959 at La Gacilly in Britany (France). Nowadays‚ the group is composed by eight brands: Yves Rocher‚ Petit Bateau‚ Stanhome‚ Dr Pierre Ricaud‚ Daniel Jouvance‚ Kiotis‚ ID Parfums and Flormar. The brand Yves Rocher is internationally well-known. With its expansion‚ the brand has decided even though to keep La Gacilly as its centre of operations: it claims its Britany origins. In France‚ Yves Rocher is the number one of cosmetics. Yves Rocher controls all the
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Yves Rocher has adopted an alignment strategy offering the same cheap prices as its competitors. The only difference is the image of the brand: the botanical beauty care. Sales through mail orders are the principal source of revenue of the company; it is why we have chosen to compare the prices between Y.R and its closest competitor in that sector: Le Club des Créateurs de Beauté (they have higher quality products). An example for the makeup products: • An eye-liner : Yves Rocher - 5‚90 euros
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CONCLUSION……………………………………………………………………………………………………………14 EXECUTIVE SUMMARY Yves Rocher‚ leader company in the based-plant cosmetics‚ has a strong international dimension‚ as it already exists in 80 countries. The committed brand is well known‚ almost worldwide‚ for its bio and affordable products. These values fit perfectly the Japanese vision of beauty and aesthetics. This embodies clear market opportunity for Yves Rocher‚ which hence our will to enter this market. However‚ Japanese culture has
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Yves Rocher History of Entrepreneurship in Russia Introduction In Russia‚ any cosmetic coming from France has
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competitors: • Actual segmentation: Women between 30 and 60 (natural‚ high quality) Teenagers (low price) 7 I.4. Analysis of the company • To develop the brand : Ø New logo Ø New concept to emphasize the connection with nature • Characteristic of Yves Rocher : Ø Direct marketing Ø Price structure • Our main competitive advantage : Ø Own strictly controlled retail network • The main opportunity: Ø To expand international (organic cosmetic market increases) 8 I.5. Positioning • Our clients perceived
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Weakness……………………………………………………………………………7 * Opportunity………………………………………………………………………….8 * Threats……………………………………………………………………………….8 Market Analysis * Competitor………………………………………………………………………...8-9 * Consumers…………………………………………………………………………...9 Development strategies………………………………………………………………………10 * Segmentation & Targeting…………………………………………………………10 * Positioning…………………………………………………………………...…10-11 Objectives with 4P’s: Product‚ Place‚ Price‚ and Promotion * Financial…………………………………………………………………………
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Oxford Street which embraces approximately 300 shops. However‚ shops are allocated not disorderly‚ the further you go down to the Bond Street‚ then shops become more and more sumptuousness. Yves Saint Laurent is not an exception‚ and is situated on Old Bond Street. “Fashion fades. Style is eternal”‚ said Yves Saint Laurent. This brand has always been one of the most powerful and iconic brands all over the world‚ and which could gracefully combine different styles in one collection and it would still
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NAME : RAMESH BADHRI NARAYAN SUBJECT : MARKETING MANAGEMENT TOPIC : FERRERO ROCHER CASE STUDY [pic] Introduction Ferrero Rocher is an Italian based confectionary company known for its high quality and uniqueness. The history of the company dates back to 1946 in Alba‚ Italy where Pietro Ferrero created a confectionary out of 50% hazelnut and 50% cacao beans. The ferrero chocolates were an instant hit in the
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The Story Of The Family Of Ferrero Rocher The great leader of the Group’s development is Michele Ferrero. With the desire to make and create new products with state-of-the-art ideas‚ he has revolutionized the food habits of millions of consumers.Thanks to his consistent and efficient partnership with his wife Maria Franca‚ he was the first Italian manufacturer after World War II to open production sites and offices abroad in the confectionary sector‚ turning the Company into a truly international
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