Yves Saint Laurent
Introduction
“Style is a way to say who you are without having to speak”. Nowadays, there are varieties of influential, iconic and luxurious brands all over the world. Most of them are European companies which also operate in the UK market. One of the most famous, major and busiest streets in London is Oxford Street which embraces approximately 300 shops. However, shops are allocated not disorderly, the further you go down to the Bond Street, then shops become more and more sumptuousness. Yves Saint Laurent is not an exception, and is situated on Old Bond Street. “Fashion fades. Style is eternal”, said Yves Saint Laurent. This brand has always been one of the most powerful and iconic brands all over the world, and which could gracefully combine different styles in one collection and it would still look as an exceptional mix with a fragrance of classic, posh, lux, power, simplicity and style. However, as any other brands it has had tough times and problems especially after the irreversible death of its founder in 2008, and since after that the brand has experienced several but significant changes and problems. This report was commissioned to analyse Yves Saint Laurent’s brand and a company as a whole, in addition, to discuss several possible future strategies and implementation process of those strategies.
Body
Analysis
Yves Saint Laurent was founded in 1961 year by Yves Henri Donat Mathieu-Saint-Laurent in the capital of fashion, in Paris. Its ground breaking design could not leave most of men and women disregarded. In 1991 Gucci Group obtained Yves Saint Laurent, after that brand has been re-positioned at the segment of luxury goods (Fashionbi.com, 2014). Currently, Yves Saint Laurent has 63 operating shops, which are located in the most monopolised cities as New York, Paris, Milan, Hong Kong and etc.
This is a magnificent company which presents and reveals each annum to the whole world its incredible, classic and iconic designed ready-to-wear
“Style is a way to say who you are without having to speak”. Nowadays, there are varieties of influential, iconic and luxurious brands all over the world. Most of them are European companies which also operate in the UK market. One of the most famous, major and busiest streets in London is Oxford Street which embraces approximately 300 shops. However, shops are allocated not disorderly, the further you go down to the Bond Street, then shops become more and more sumptuousness. Yves Saint Laurent is not an exception, and is situated on Old Bond Street. “Fashion fades. Style is eternal”, said Yves Saint Laurent. This brand has always been one of the most powerful and iconic brands all over the world, and which could gracefully combine different styles in one collection and it would still look as an exceptional mix with a fragrance of classic, posh, lux, power, simplicity and style. However, as any other brands it has had tough times and problems especially after the irreversible death of its founder in 2008, and since after that the brand has experienced several but significant changes and problems. This report was commissioned to analyse Yves Saint Laurent’s brand and a company as a whole, in addition, to discuss several possible future strategies and implementation process of those strategies.
Body
Analysis
Yves Saint Laurent was founded in 1961 year by Yves Henri Donat Mathieu-Saint-Laurent in the capital of fashion, in Paris. Its ground breaking design could not leave most of men and women disregarded. In 1991 Gucci Group obtained Yves Saint Laurent, after that brand has been re-positioned at the segment of luxury goods (Fashionbi.com, 2014). Currently, Yves Saint Laurent has 63 operating shops, which are located in the most monopolised cities as New York, Paris, Milan, Hong Kong and etc.
This is a magnificent company which presents and reveals each annum to the whole world its incredible, classic and iconic designed ready-to-wear